Webinars are a very important aspect of any content marketing strategy. They provide an important platform for small businesses and internet marketers to connect with clients and build trust. They can be used for a wide range of uses and nearly every small businesses can harness the power of webinars.
It is essential that any business, who wants to use webinars, use them to their full potential. That means that it is very important to create an engaging webinar opt in page. People may hear about your webinar, but without a great opt in page, fewer will make the decision to sign up.
This being the case, it’s very important to get the anatomy of your landing page, or opt in page right. It is essential that certain elements are used in the right proportion. The result is that the choice to opt in or not becomes so much easier. Of course, creating the perfect opt in page isn’t an exact science and there’s no ‘one-for-all’ formula. However, there are certain aspects, which are common to all opt in pages.
What Are The Most Important Elements Of A Great Webinar Opt In Page?
Here are the 7 top elements, which should be incorporated in every webinar, opt in page:
1. An eye-catching headline
The first thing that a visitor will see is the headline. For this you have to capture, the person’s attention is just a few seconds. This should be compelling enough for a person to take a closer look.
2. A secondary headline
Just under the main headline will be a second headline. These should both complement each other – the same message, but different wording. This is your second chance to engage your potential client.
3. Use a short video
This can whet a client’s appetite to learn more. It is your opportunity to sell your webinar and explain why this webinar is exactly what the person is looking for. It should be short enough to give a brief idea of why the person should attend and what he can expect. Here you could show a short demonstration. It should leave a person wanting more.
4. Make registration easy
Make sure that the process of registering is simple and straightforward for the subscriber. Some webinars offer a ‘One Click Opt It’ whereby current email subscribers can register with one click. This will automatically enter all the information that you have on the subscriber on the registration form. If the registration requires the person to fill out details, make sure you only ask for pertinent details. People are busy and have short attention spans, if you ask for too much data, like address many will just leave.
If you have conducted webinars in the past, then use some testimonials on the opt in page. This boosts confidence in the product and will help convert visitors’ interest to register.
6. Send a thank you page
Don’t just send a generic confirmation page, send this as a “thank you” page. This can incorporate the information in point 7.
7. Use social media
Once registered, use the potential of social media to share your event. This is a great way of spreading the message. Therefore, you could set up a Facebook ‘share’ button or an ‘attending event’ button. Also, have a link so that the person can add the event automatically to his calendar.
By incorporating these 7 aspects to a webinar opt in page you can make sure that your landing page is as engaging and interesting as possible. As stated at the start, creating the perfect opt in page can be a matter of trial and error.
Therefore it is good to spend some time searching Google images for great looking opt in pages to see what really catches your eye. When you have you own opt in page constructed, leave it for a day or two, then come back to it and ask yourself: “If I wanted to attend this webinar, would I be enticed to sign up?”
Consider your colors carefully, make sure that text is dark on a light background, and do not use annoying hard to read schemes, like yellow font on black background. Mix up your font sizes and colors to bold and emphasize the most important points, like titles, date and time.