In today’s technological world, marketers understand the importance of hosting online webinars to introduce new products and services, but they also understand the dangers of being overly promotional. Consumers can be easily turned off if the product is thrown right in their face, if they feel pressured to buy, or if they perceive the company to be primarily interested in making money rather than helping them.
You’ve put a ton of work into your webinar presentation, and now you’re waiting for the response from the audience, whether it is the purchase of your product or receiving feedback from them. Did you know that many webinar participants, even if they genuinely had the intention to, will forget to respond or buy your product simply because they forgot, or something urgent happened after the webinar, or they were expecting to receive follow-up information?
Procrastination is the biggest enemy of productivity. Whether it’s putting off an errand or planning the next webinar, procrastination keeps us from meeting our goals. If it’s such a detriment to our success, then why do we do it? Psychologists have been trying to find the answer to this question for ages. It’s thought that procrastination results when we expect that what we have to get done will cause us a certain amount of pain. This could be emotional pain or simply the mental struggle of trying to get a task done. According to psychologists, we fear facing the difficulty of the challenge.
Calling all corporate fashionistas! The interview outfit is part of what makes you stand out from the rest when you’re interviewing for a job. You might spend days thinking about what you’re going to wear. But did you know that there are key differences between what to wear in-person and when you’re interviewing via a videoconference?
The value of webinars in online business and even for offline ventures cannot be overlooked. One of the greatest gifts that technology has given marketers and business is the Internet, which brings with it the ability to mass communicate quickly and efficiently with a global audience and nothing does it better than webinars.
Using social media to market your webinar is a no-brainer. It’s not as straightforward as it looks, though. Simply posting over and over that your webinar is happening will get the word out, but it won’t address the “how” and the “why” to hook the audience and get an attendance commitment. The effectiveness of your social media marketing depends on the quality of your content as well as the unique ways you can leverage individual social media platforms for reaching your target audience.
Recorded webinars reach a wide audience with minimal effort. They can conveniently be posted and reposted around the Web and remain relevant as long as the information is current. In contrast to live webinars, recorded webinars don’t require you to spend your time giving a new presentation each time you want to deliver information about your product or service.
Let’s face it: conference calls can be awkward. The major element that contributes to that awkward feeling is when one participant talk over another. There are many reasons this can happen, none of which have to do with the videoconferencing program itself, but the nature of communicating remotely. Without face-to-face contact, the brain misses important cues that signal when a person is done talking. This is especially true when you use videoconferencing software with only the audio component. There can also be delays in the video and audio that make it difficult to tell when it’s your turn.
Presenting an impressive webinar takes skill, planning, and knowledge. Often it requires considerations that may not be present in a face-to-face pitch. There are specific ‘webinar environment’ concerns that need to be planned for and addressed.
Whitepapers and Webinars are both helpful tools in reaching an online market, and both have their particular uses and benefits. Whitepapers are designed to be authoritative and in-depth getting their name from their government counterparts. Where a webinar is just what it sounds like a web based seminar. Let’s compare the two to asses, which better serves your marketing needs.