Relationship marketing is a concept that is defined as marketing that focuses on the satisfaction and long-term retention of the customer as opposed to simply making a sale. In contrast to other forms of marketing, relationship marketing recognizes the value of that long-term relationship between a company and the customer beyond just a one sale and molds a campaign to serve that end.
Over time, it has become abundantly clear that webinars are an invaluable tool for developing brand, generating leads and sales and overall organizational growth. That’s why today, many companies are using this platform for marketing and to develop their business. What can be better after all than the ability to reach a really targeted global audience?
Interpreters speak for those who can’t otherwise be understood. Their job is to go wherever they’re needed – the courtroom, a medical office, a school – and convert the message of one speaker into the language of the person who needs to hear it. Most interpreting is done on-site, and for good reason. Interpreting is usually for a specific purpose and setting, most of which requires both the speaker and listener to be present. Many interpretation scenarios are highly private and sensitive, and can’t be dependent on the relative quality of an Internet connection. For most purposes, interpretation is done the old-fashioned way.
If you work in IT, you already deal with a lot of frustration. You get frustrated with the workload, difficult problems that won’t resolve, and sometimes difficult customers (though you manage to keep your cool). Customers get frustrated because what they expect to work isn’t working. And often, they lose their cool. The deluge of problems to solve and people to make happy is what makes IT one of the most stressful professions.
Reaching customers through social media has boosted the signal of large corporations and small start-ups alike. Special deals, exclusive information and new product details are just some of the reasons that customers start following a business Facebook or Twitter page. When you provide what they want, you gain more followers, and if you play it right, more sales.
By now you must have realized that in order for your business to succeed, you need to warm up to the reality that you have to speak to people and you have to do it a lot. If there is a product, a service, or an idea that you know will greatly help people solve their problems and satisfy their needs, you just have to find a way to let them know, even if it means speaking in public. Moreover, this is precisely why you know you just have to present that webinar you have been planning to host.
For university students, finding balance can be a challenge. Between classes, jobs (possibly more than one), having a social life, and planning for a career, a jam-packed scheduled is the norm. Finding ways to save time and be more efficient in their work is a priority – like accessing library resources from the Web instead of going to the library, and scheduling classes on the same day that are located on the same side of campus. Work smarter, not harder, is the mantra of the college student.
When Steve Jobs debuted the iPod to the world in 2001, he could have described how revolutionary the product was by discussing its lightning-fast compression bit rates, how lightweight, small it was, and how its battery life could last for days. Instead, a simple statement was all it took for Steve Jobs to start the public’s love affair with the iPod: 1,000 songs in your pocket.
Whether you are a first-timer in the art of hosting webinars or someone who is already intimately knowledgeable of the ins and outs of doing a live online presentation, you will likely agree that doing an informational webinar is not any easy task. From identifying the scope of your topic to plotting out the flow of your presentation to actually delivering your webinar so that you deal squarely with what matters to your audience, doing a webinar really can be a complex job.
Social media has profoundly changed the way business organizations communicate with customers and the general public. What used to be a one-way stream of information and marketing content has evolved into a two-way, and oftentimes multi-platform conversation. There is no denying that the rise of social media has taken the business of marketing by storm.