Hosting a Q & A session within your webinar may seem intimidating, especially if your webinar participants aren’t particularly talkative or if they are known to cause problems by creating tension with one another, being too opinionated, or rambling on without making a point.
Most of us attend more presentations than we give. Even if you’re not a public speaking professional, you can probably make a good assessment of whether someone you’re watching is doing a good job or not. However, you might not know exactly what it is they’re doing that turns you off – or perhaps you hone in on one particular thing that’s painfully obvious.
So you’ve written the content for your presentation, and you think it looks pretty darn good. Don’t put down your pen just yet – you’ve still got work to do. No matter how good the first draft of a presentation looks, it can always be better with a little revision.
Anyone who appears on camera becomes the subject of scrutiny. Suddenly, the entire world is an expert on fashion, makeup, hair, and all other means of presenting oneself. Being on screen opens you up to whatever criticisms might pop up in the minds of viewers.
Webinars can quickly turn dry and dull due to a lack of personality from the presenter. Even the most boring topics on the planet (yes, even weather) can be spiced up and made interesting. Think back to when you were in school, you likely remember those teachers who were interesting and animated even when the class took place 15 or 20 years ago.
There is nothing worse than a dry, cookie cutter presentation. Participants will leave the webinar bored, uninterested in your products or services, and sometimes even frustrated for wasting their time. A good sales pitch or educational presentation inspires, impresses, and engages the audience, this is key no matter the topic, industry, or niche. It is also important to realize that the Internet audience has a short attention span, they want instant gratification, and one swift mouse click is all it takes to lose a potentially profitable lead or several of them.
There are so many alternatives to Power Point available that some people opt out of using Microsoft’s classic presentation software altogether. Perhaps because it’s been around so long, and so many Power Point presentations are behind it, that Power Point can seem old-fashioned and cliché. Yet it’s still a go-to platform for organizing information and images to present to an audience. And it can work very well if you avoid the elements that make for a bad Power Point.
Nothing beats a good story. The best of them suck you in and stick with you long after they’re told – and retold. When you hear a story from friends at the bar or roasting marshmallows over a campfire, there are certain elements that make it really satisfying. A good story strikes a chord with the hearts and minds of the audience.
Webinars have become popular tools for relaying information to a targeted audience. They are convenient to the participant (who can participate from anywhere), visually stimulating (with the incorporation of videos and graphics) and targeted at the right people (only those interested in the topic). Hosting a webinar for the first time may seem intimidating, but with the guidance in this article, you will be delivering a flawless webinar in no time.
Time and time again, webinars have proven to be one of the most successful ways to convert leads into customers. Better than superior customer service, better than educational handouts and content, even better than white papers, webinars boast an impressive conversion rate of 20%.