Practically every profession, from law to medicine to retail, has its professional conferences. It’s a worthy investment to increase visibility in the field and expose professionals to new ideas that they can bring back and use. But the cost of attending a professional conference can be a great strain on company resources. Hotel, airfare, registration, meals, and transportation add up to a not insignificant sum.
The beauty of online marketing, as marketing organizations have come to appreciate, is that you can reach out to your target audience using less time and money and for good reason. Because really, in today’s world of business competition and perpetual race for cost efficiency, the organization that can best manage resources survives, if not, leads the pack.
You’re holding a meeting. Suddenly you notice their eyes are glazed over. You hear the soft z-z-z-z sound of snoozing. That’s when you know — you’re in a boring update meeting. There’s a better way, and it’s surprisingly easy to organize. Today’s post is a quick guide.
The way we work has radically changed in the past decade. Traditionally, people came to the office and stayed there for eight hours to work, now people do not have to be physically present, but, still remain productive. In the past, important meetings with clients required travel and at a high cost to the company. Now, the Internet enables us to collaborate on work projects face to face, even when we are physically apart – sometimes, even when we are on different continents and different time zones.
There’s always something about expertise that commands a stream of followers and loyal patrons. In whichever industry, the market is almost always captured by those who are considered experts in their respective fields. People want to deal with experts when they are looking for the best person or company to do business with. They are willing to listen and partner with persons or entities that exhibit a fair share of expertise. People are looking for who to trust, and expertise, both perceived and realized, is an important cornerstone in building that trust.
You’re an expert in your subject. So the content of your presentation will be stellar. But tiny flaws could make you seem like a newbie and ruin your credibility. Don’t worry, we’ve got you covered. Today’s infographic is a handy checklist of all the basics to make you look like an old pro. Lets look at the do’s and (maybe more important) the don’ts.
Student life today is governed by achievement. As competition for high grades and entrance to top universities skyrockets, the demand for tutors is increasing. A private tutor in math, science, language arts, and other core areas of study can give students the individualized attention they need to do their absolute best. For some students, succeeding at all in high school and college is dependent on their having a tutor for additional help.
Thinking outside of the box is such a typical cliché that we all apply from time to time when faced with the need to revamp our business model. So if you are in a box, and you know it, then that is the first step: Getting over the denial, so to speak. The smart thing about this realization is that now you can start to look around at a sea of opportunities for you to stand out against the rest and make a strategic plan to establish yourself, your business model, and your product as the investment that you know is already worth the time. By combining webinars, videoconferencing, and a few in-person tactics you can completely shatter the box.
Webinars average about an hour in length. The average attention span is 8 seconds. When you deliver a webinar, you are racing against time in two dimensions: the amount of time you have to present, and the amount of time you’ll have your audience’s attention. There is no time to waste with superfluous slides and discussions. Effectively delivering the information you want to get across is your #1 objective as a presenter.
Lights, camera, action! Recording a version of your presentation can draw Internet attention to what you have to say and reach many more people than a face-to-face talk. But on the Web, anyone can be a star. There is plenty of other content to compete for your audience’s attention. How can you maximize the time they spend watching your recorded presentation?