Do you dream of monetizing your knowledge, but it seems complicated? You no longer need to wait or invest a fortune in sophisticated e-learning platforms. Paid webinars are the simplest path to monetization, and the numbers don’t lie: 22,000 EUR from a single event is absolutely realistic!

That’s why you should now discover the easiest way to start your webinar marketing journey. I’ll show you how to quickly create a paid webinar with ClickMeeting and why it’s the simplest and most affordable way to earn money from the knowledge you already possess!

Why are paid webinars the best way to earn money online?

Let’s start with some motivation. Below you’ll find real amounts that ClickMeeting clients earn from paid webinars:

Paid webinars stand out among other internet monetization methods with their exceptionally low barrier to entry. You don’t need computer science degrees, complex technical infrastructure, or huge marketing budgets. All you need is your knowledge, a computer with a camera, and access to the right platform to begin your online earning journey.

Let’s quickly compare two popular formats used by digital creators: ebooks and paid webinars:

As you can see, paid webinars have advantages in almost every aspect. They offer a quicker start, higher potential revenue, and better opportunities for building relationships with audiences. It’s no coincidence that more and more experts are choosing this path to monetize their knowledge.

Unlike traditional courses, which require months of preparation, you can organize a webinar in just a few days. It’s an ideal solution to quickly test your business idea and see if your knowledge generates interest. You don’t have to quit your job right away or invest your life savings – you can start small and systematically develop your business.

The perfect way to validate your business idea

Before investing thousands of zlotys in a sophisticated e-learning platform or comprehensive online course, a paid webinar allows you to check if your knowledge is something people are willing to pay for. It’s a kind of MVP (Minimum Viable Product) of the online education world.

By organizing your first paid webinar, you’ll immediately receive feedback from the market. If participants eagerly sign up for your event, it will be a clear signal that it’s worth developing the topic and creating more comprehensive educational products. If interest is less than expected, you can adjust the topic, format, or target group without incurring high costs.

In the following sections, I’ll show you exactly, step by step, how to create your first paid webinar on the ClickMeeting platform, which can become the foundation of your online business!

How to create a paid webinar? Two steps to your event

First concrete point: you need an online event platform that allows you to create paid webinars (and preferably also automate many aspects of the event, communication, and promotion). That’s why you need ClickMeeting. If you don’t have an account yet, you can take advantage of the free trial period. You have 30 days for testing. You’ll also check how paid webinars work. But note! If you want to unlock the platform’s full capabilities, you must choose one of the paid plans.

All set? Let’s go!

Step 1: Create a paid event

You don’t even need to waste time searching. Now you’ll find the “Create paid event” button in the top menu of your account panel.

As you can see, you can create both a live paid webinar and an automated event, on-demand event, or meeting. In this guide, let’s look at the first, most popular formula. Remember, however, that selling access to paid webinars in the form of on-demand webinars also brings great results. It’s an ideal way to maximize profits and earn passive income.

Step 2: Enter the most important data

In the next window, enter basic information about your event. Set its name and date.

A bit lower, you’ll indicate which payment system you’ll use (integration is needed before the first webinar). And then you’ll determine the price of the basic ticket.

And basically… that would be it. You can click on “Create and invite.” Your paid webinar is now configured.

The following steps are therefore optional, but they will allow you to easily increase sales and simply create a better event.

Step 3: Set ticket promotions

Effective ticket promotion management can significantly increase the sales of your paid webinars. A properly designed pricing strategy not only attracts more participants but also creates a sense of urgency that encourages faster purchasing decisions. In ClickMeeting, you have access to advanced promotional tools that you can configure in just a few moments.

Early Birds – reward quick decisions

One of the most effective sales strategies is offering special prices to people who decide to buy first. In ClickMeeting, you can easily configure an Early Birds promotion by specifying:

• The number of tickets available at a reduced price (e.g., the first 50 tickets)
• The promotion end date (e.g., until November 21)
• The discount level (by amount or percentage)

Moreover, you can combine both conditions, creating a “first come, first served” formula – the promotion ends either when the pool is exhausted or on a specific date, whichever comes first. This perfectly builds a sense of urgency and encourages immediate action.

Ticket pools with increasing prices

An extension of the Early Birds concept is creating an entire system of ticket pools with gradually increasing prices. In ClickMeeting, you can set even several consecutive price thresholds that will automatically replace previous ones after meeting certain conditions. For example:

• Pool 1: 50 tickets priced at 40 EUR (or until November 21)
• Pool 2: 100 tickets priced at 45 EUR (or until December 5)
• Pool 3: 150 tickets priced at 50 EUR (or until December 19)
• Regular price: 60 EUR

This mechanism works like a well-oiled sales machine – each pool exhaustion creates a natural tension point that motivates undecided customers to purchase “before the price rises again.” The system automatically manages the entire process, so after configuration, you don’t need to devote additional attention to it.

Time-based promotions – take advantage of natural purchasing periods

An alternative approach is creating promotions based solely on time intervals, which works particularly well in conjunction with natural periods of increased purchasing:

• Christmas promotion (2 weeks before Christmas)
• New Year promotion (first half of January)
• Summer promotion (June)
• Back-to-school promotion (September)

In ClickMeeting, you can easily specify the exact start and end date of each promotion, making the entire process automatic. It’s an ideal solution when you want to synchronize your pricing strategy with broader marketing campaigns.

Step 4: Generate discount codes

Discount codes are a powerful marketing tool that can significantly increase ticket sales for your paid webinars. In ClickMeeting, the process of creating and managing promotional codes is extremely simple, and their sales potential is enormous. A properly designed discount code system gives you flexibility that standard price promotions cannot provide.

Create unique codes for different marketing campaigns

Each marketing campaign can receive its own unique discount code, allowing you to precisely track the effectiveness of individual actions. You can prepare special codes for email marketing campaigns (“EMAIL25”), social media posts (“SOCIAL30”), or newsletters (“NEWS20”). ClickMeeting allows you to create an unlimited number of codes, each with different parameters – both in terms of discount amount and validity period.

Use special occasions and seasonal events

The marketing calendar is full of opportunities for creating themed promotions. Black Friday, Cyber Monday, holidays, or the beginning of the year are natural moments when consumers are more likely to make purchases. In ClickMeeting, you can prepare discount codes dedicated to specific occasions in advance, e.g., “BLACKFRIDAY40” with a 40% discount, valid only for 72 hours during the shopping weekend. The system automatically deactivates the code after a specified time, so you don’t have to worry about manual promotion management.

Reward loyalty and build long-term relationships

Codes dedicated to your previous course participants are particularly valuable. People who have already participated in your webinars are the most likely buyers of future ones – provided they receive the right incentive. You can create special “VIP” codes with higher discounts (e.g., “LOYAL30” with a 30% discount), available exclusively to previous participants. This not only increases sales but also builds a sense of exclusivity and strengthens the relationship with your brand.

Leverage partnerships and affiliate marketing

One of the most effective ways to increase the reach of your webinars is collaborating with partners. In ClickMeeting, you can create dedicated codes for each partner (e.g., “PARTNER-ABC”), which not only provide a discount for their audiences but also enable precise tracking of which partnership brings the best results. It’s a transparent and easy-to-manage system that motivates partners to actively promote your events.

Personalize codes for different audience segments

Different target groups may need different levels of incentive. ClickMeeting allows you to create personalized codes for specific segments:

• Codes for students offering significant discounts (e.g., “STUDENT50”)
• Special conditions for professional groups related to the webinar topic
• Dedicated promotions for companies interested in purchasing multiple tickets

Each of these codes can have different parameters – from discount amount, through usage limit, to validity period.

Create paid webinars and start earning today!

As you can see, creating a paid webinar in ClickMeeting is an extremely simple and intuitive process. In just a few clicks, you can prepare a professional event that will not only help you share your knowledge but also bring real profits. Thanks to flexible ticket promotions, discount codes, and automated invoice issuing, the entire sales process runs smoothly, without unnecessary complications and additional administrative work.

Most importantly, you don’t have to invest large amounts right away or give up your current job. You can start small, testing your business idea and gradually expanding your offer based on the feedback received. Ultimately, paid webinars are not only a way to earn money but also a path to building your personal brand and position as an industry expert.

So don’t wait any longer! Create a free account and test all ClickMeeting features for 30 days without any obligations. See for yourself how easily you can turn your knowledge into real profit, joining the group of experts who earn up to 20,000 EUR from a single event. Your knowledge is valuable – it’s time for others to pay for access to it!