Surely you don’t need any more convincing that webinars and video conferences are the perfect way to share knowledge, acquire customers or keep in touch with people. However, there are numbers and specific metrics to evaluate the effectiveness of your efforts. They can vary widely, as can the goals you can reach with online events.

How do you set them, and who should you follow? We come to the rescue. Below you will find the most recent results achieved by experts who, like you, use online events in their business and educational activities. Compare your outcomes and see how much you can get with ClickMeeting.

You’ll find even more data in our State of Online Events report. Download it to get a closer look at the experts and leaders in each industry!

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A number of attendees: how many do record holders bring together?

The basic rule for online events is obvious: you create them for attendees, and their presence allows you to achieve measurable goals. The more people you gather at your webinars, the better. How does attendance look in statistical terms?

  • In 2023, ClickMeeting users gathered an average of 650 attendees during their events.
  • An average of 14 people attended the event.
  • The edu industry professionals gathered the largest number of attendees – the average was 2175 attendees over the year.
  • The record holder gathered 28,258 participants at their events over the year. On average, 12 people attended a single webinar.


How many leads did the record holder acquire?

Online events are very diverse. Many of them are educational and training activities. However, nearly one in four events held on ClickMeeting in 2022 were marketing or sales related.

What sets them apart? In many cases, they are free promotional webinars to generate leads, i.e., acquire the contact information of individuals potentially interested in the company’s offer. Here you will read how to generate leads easily and effectively with ClickMeeting.

What kind of results did these activities bring?

  • 6108 – that’s precisely how many leads via registrations for one webinar the record holder acquired!
  • On average, the marketer gathered 2062 attendees during the year, i.e. acquired 2062 potential leads.
  • The industry leader gathered 28,258 participants during the year. On average, 12 people attended one event.

How much can you earn on paid events?

Earning from webinars comes in different forms. On the one hand, you can benefit indirectly. A great example is specifically lead generation. Even if you hold a free webinar, you receive data from people interested in your offer, letting you finalize sales in the long run.

Of course, webinars also help you make money directly. They are an essential tool for educators and trainers (the training and consulting sector accounts for 20% of events, and the edu industry, which includes public and private schools, is another 14%). So you can, for example, integrate ClickMeeting with your LMS and provide course participants with access to content both live and in an automated or on-demand formula.

But a great way to monetize is to sell event tickets. It’s extremely easy: just integrate ClickMeeting with PayPal and select the appropriate option when creating a webinar. How much can you earn this way? Here are the latest figures:

  • A record holder earned €156,768 during the year solely on hosting paid events on ClickMeeting. It was Ultrasound training for medics course with 31 events and 6825 tickets sold.
  • A webinar on getting children to sleep on their own host earned €37,175 from a live event.
  • Webinar on teacher methodology earned €15,553.

Join the experts who achieve their goals with webinars

As you can see, online events are powerful tools that will help you reach diverse business goals. Using them, you can monetize directly by creating paid events, prepare content for online courses and use webinar marketing to gain valuable leads. Whatever you need, the best way to find out if ClickMeeting is the right tool for you is to try it out.

Test ClickMeeting for free

You have up to 30 days to test our webinar and online meeting platform. Automation is also included. Find out why experts choose ClickMeeting!




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Posted by Paweł Łaniewski

Paweł is the Content Expert at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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