While attending marketing management lectures in Germany, Max and Tobias felt a shared frustration: despite their passion for learning practical marketing skills, their university courses weren’t preparing them for the real business world. This common experience sparked an idea that would eventually help over 100,000 young professionals bridge the gap between education and career success. Today, their company Elevel delivers expert-led training sessions to hundreds of attendees at a time, teaching everything from Python programming to salary negotiation skills – precisely the practical knowledge that traditional education often misses.
And, of course, digital transformation at Elevel is driven by ClickMeeting.
Want to learn more about Elevel and how they use ClickMeeting in their daily work? Watch the video. You’ll also find a text version of our compelling Elevel case study below.
Table of Contents
Key Thoughts
- From university frustration to educational innovation: Elevel has empowered over 100,000 young professionals to bridge the gap between academic knowledge and real-world career success through expert-led online training.
- Impressive engagement metrics tell the success story: 3-600 attendees per session, 60-65% attendance rate, and over 85% participant engagement – numbers that prove the effectiveness of well-executed webinars.
- ClickMeeting’s comprehensive platform transforms traditional webinars into interactive experiences where “every single user feels like they’re part of something special,” despite hundreds of simultaneous attendees.
- Digital transformation success: Elevel leverages ClickMeeting’s automation and engagement tools to organize 3-6 high-impact training sessions monthly, reaching learners across multiple countries.
- Global reach, personal touch: The platform enables seamless connection between international experts and learners, creating intimate learning environments that foster real engagement through polls, Q&A sessions, and direct interaction.
- Results-driven partnership: ClickMeeting’s robust features allow Elevel to focus on content creation while automating event management, leading to higher conversion rates and consistent business growth.
The Challenge: Bridging the Education-Career Gap
“We really wanted to learn something practical, to work in that space, to really know how to run different campaigns, how to organize marketing and ads and all of those kinds of things. But we quite quickly came to realize that in university, you don’t really learn all the practical stuff,” recalls Max, co-founder of Elevel. This frustration wasn’t unique to marketing students. Whether studying engineering, finance, business, or any other discipline, graduates consistently faced the same challenge – feeling unprepared for the realities of professional life.
The gap between theoretical knowledge and practical skills has become particularly evident in today’s fast-paced business environment. “There’s not a lot of education on those topics in the system,” Max explains, pointing to crucial areas like Python programming, data science, and professional negotiations. While universities excel at providing theoretical foundations, they often struggle to keep pace with rapidly evolving industry demands, especially in emerging technical fields and essential soft skills.
This disconnect became the catalyst for Elevel’s innovative approach to professional education. Instead of attempting to replace traditional education, they focused on complementing it with targeted, practical training sessions that directly address the skills gap. “We see a big gap here and that’s where we come in as a company,” says Max, “we try to provide those skills in webinars of two to three hours.”
Elevel: Meeting the Market Need
“Elevel is a company that’s focused on providing career relevant education to students, young professionals, and people that just need that educational boost coming from the university, coming from school, that are now entering the professional world,” explains Max. With a clear understanding of their target audience’s needs, Elevel has developed a comprehensive curriculum that addresses both technical and interpersonal skills essential in today’s workplace.
The company’s approach is unique in its focus on concentrated, actionable learning experiences. Rather than offering lengthy courses, Elevel delivers intensive webinars lasting two to three hours, making professional development accessible and manageable for busy young professionals.
What sets Elevel apart is their dual focus on both hard and soft skills. While technical training in areas like AI, data science, and Excel forms a crucial part of their offering, equal emphasis is placed on professional soft skills. “We focus on providing sessions in negotiation skills, soft skills, how to speak to people, how to act in the business environment,” says Max. This balanced approach ensures that participants not only gain technical proficiency but also develop the interpersonal capabilities needed to succeed in their careers.
The company’s target audience is deliberately broad yet focused. “Our main audience at Elevel are university students, people getting out of university, young professionals, and basically all the people that want to have more skills, that want to up their skill levels,” Max explains. This inclusive approach allows Elevel to serve as a bridge between formal education and professional success, supporting individuals at various stages of their career journey.
The Digital Transformation Journey
Elevel’s evolution into a digital education powerhouse wasn’t part of the original plan, but rather a strategic pivot that unlocked unprecedented opportunities. “The idea first was not even to run webinars. The idea first was just to educate people,” Max reveals. “We found that the company in a time where COVID became a part of the world and we just quickly had to adapt.”
What started as a necessity soon revealed itself as a powerful advantage. “We just realized at that time that webinars were not just like something that we could do in order to mitigate the whole COVID topic, but it was actually a huge opportunity for our business to grow and to reach more people,” Max explains. The shift to digital delivery transformed Elevel from a local education provider into a platform with national and international reach, capable of “reaching hundreds and thousands of people at the same time.”
The digital format has brought unexpected benefits to both the company and its students. “Webinars have become a very fundamental part of what we do at Elevel,” Max emphasizes. “The organization of webinars, of having coaches all around the world, of being able to work with someone who may sit in the US or may sit in Bali at the same time and just to have all of these people come together inside the webinar to create a very special life experience for people to learn to engage with each other.”
This geographical flexibility hasn’t just expanded Elevel’s reach – it has also enhanced the quality of their offerings. The platform can now connect students with expert instructors regardless of location, breaking down traditional barriers to accessing high-quality education. “They allow us to work with people which we otherwise would have never worked with, meaning people that come from different countries, even people with language barriers. Because like over the internet, you can just connect with people,” Max notes.
ClickMeeting Integration: Creating Engaging Digital Experiences
The success of Elevel’s digital transformation relied heavily on choosing the right technology partner. “ClickMeeting is the right partner for us because they just allow us to streamline all the processes that are needed to run successful webinars,” Max explains. The platform’s comprehensive feature set has enabled Elevel to create engaging, interactive learning experiences that feel personal despite reaching hundreds of attendees simultaneously.
Key Implementation Benefits:
- Automated Event Management
- Streamlined session planning and organization
- Automated reminder system
- Efficient registration process
- Third-party tool integration capabilities
- Follow-up automation
- Interactive Learning Features
- Real-time polls and surveys
- Q&A sessions
- Chat functionality
- Video sharing capabilities
- Interactive whiteboards
- Enhanced User Experience
“Every single user feels like they’re part of something special and they feel like they’re heard,” Max emphasizes.
The platform enables:
- Active participation in large groups
- Direct interaction with instructors
- Community building through shared experiences
- High-quality video and audio streaming
ClickMeeting’s Measurable Impact
The implementation of ClickMeeting has delivered impressive results for Elevel:
“Comparing our statistics to the years prior to using ClickMeeting, ClickMeeting has definitely improved all of our business figures tremendously,” Max reports. The numbers speak for themselves:
- Attendance Rate: “This figure has improved to almost 60, 65 percent on a regular base”
- Engagement Level: “We see over 85 percent of people actually interacting in the webinars”
- Session Scale: “On average, our events have three to 600 attendees”
- Monthly Frequency: “We organize anywhere from three to six sessions every single month”
- Conversion Growth: “The conversion rates after the webinar are just that much more higher”
“ClickMeeting has allowed us to basically boost our company to the next level of creating digital experiences,” Max concludes. The platform’s reliability and comprehensive features allow Elevel to “focus on the really relevant points, such as the content for those sessions, because we have that strong partner that allows us to not have to worry about all the digital functionalities.”
Creating Memorable Learning Experiences
What truly sets Elevel’s webinars apart is their ability to create intimate, engaging learning environments despite the digital format and large audience sizes. “The main feedback that we receive from attendees is that they, even though they see that there might be a couple hundred people inside a session, they still feel like they’re part of something where they can interact with people,” Max shares.
The Personal Touch in Digital Learning
The success of Elevel’s approach lies in their ability to transform what could be passive viewing experiences into dynamic, interactive sessions. As Max explains: “It’s not just like a plain digital experience where you feel like you’re just sitting in front of a screen and it wouldn’t matter if you’re there or if you’re not there.” Instead, each session is carefully crafted to ensure active participation and meaningful engagement.
The heart of Elevel’s success lies in their comprehensive approach to interaction. Each session is built around real-time engagement opportunities, where attendees can freely ask questions and receive immediate responses from expert instructors. The learning experience is further enhanced through strategically placed polls and surveys, which not only keep participants actively involved but also help instructors gauge understanding and adjust their teaching approach accordingly. These interactive elements are complemented by carefully designed opportunities for direct engagement with instructors, creating moments of one-on-one connection even in large group settings. Perhaps most importantly, Elevel has mastered the art of facilitating peer-to-peer interaction, allowing participants to learn not only from the instructor but also from each other’s experiences and perspectives.
Participant Response
The effectiveness of this approach is reflected in participant feedback. “The feedback is overwhelmingly positive of what we receive and people are always eager for more sessions, which in our case is the best feedback that we can receive,” Max notes. Attendees consistently highlight that:
- They feel “seen and heard, even though they are not seen”
- Can actively participate in discussions
- Experience a genuine connection with instructors
- Feel part of a learning community
“We are able to actually create digital experiences and webinars that don’t feel like webinars anymore,” Max emphasizes. “They actually feel interactive and people feel seen and heard… they can actually ask questions, they can interact with each other, they can interact with a lot of different modules that we have inside the webinar, which just allowed the user to feel like they’re part of something.”
This success in creating engaging digital experiences has not only led to high satisfaction rates but also contributes to the company’s impressive attendance and participation statistics. The ability to make each participant feel like “they are kind of like in the room with the coach” has proven to be a key differentiator in the online education space.
Future Outlook and Scalability
Elevel’s successful digital transformation and growing community of learners have positioned the company for significant expansion in the educational technology space. The scalability of their webinar-based model, combined with the proven effectiveness of their interactive approach, creates a strong foundation for future growth.
The company’s ability to seamlessly connect international experts with learners across different countries and time zones opens up exciting possibilities for expansion. By leveraging ClickMeeting’s robust platform capabilities, Elevel is well-equipped to further diversify its course offerings and reach new markets without compromising the quality of their learning experience.
The market need that initially inspired Elevel’s creation – the gap between traditional education and practical career skills – continues to grow as technological advancement accelerates. With artificial intelligence, data science, and digital transformation reshaping industries at an unprecedented pace, the demand for accessible, practical skill development is likely to increase. Elevel’s flexible, focused training model is particularly well-suited to address these evolving needs, allowing them to quickly develop and deploy new courses in response to emerging industry trends.
The foundation they’ve built through their partnership with ClickMeeting positions them well for this growth. As Max notes, “It has just allowed us to save time and resources in a lot of different places… to streamline the whole process of creating meaningful digital experiences.” This efficiency in delivery will be crucial as they scale their operations and impact.
Conclusion: Join the Experts!
As we’ve seen, Elevel’s transformation from a local initiative to a thriving digital education platform demonstrates the power of combining practical career education with the right technological solutions. “We would definitely recommend ClickMeeting to every single company out there because ClickMeeting has just allowed us to basically boost our company to the next level,” Max states with conviction, highlighting how the right tools can transform educational delivery.
The numbers tell a compelling story: with attendance rates of 60-65%, engagement levels exceeding 85%, and hundreds of participants in each session, Elevel has proven that online learning can be both scalable and deeply personal. But perhaps more importantly, they’ve shown that the gap between academic education and professional requirements can be effectively bridged through focused, well-executed digital training.
What started as a solution to Max and Tobias’s own frustrations with traditional education has evolved into something much more.
For organizations and educators looking to create impactful online learning experiences, Elevel’s journey offers valuable lessons:
- Digital transformation, when properly executed, can enhance rather than diminish the learning experience
- Interactive features are essential for maintaining engagement in online environments
- The right technology partner can make the difference between mere content delivery and creating memorable learning experiences
- Focus on practical, career-relevant skills meets a crucial market need
- Building community alongside content creates lasting value
Want to join the ranks of education innovators? With a good idea, a good strategy, and by properly using the tools available on ClickMeeting, you can achieve great success.
Ready to transform your educational offering? Start your journey today with a free trial and discover how you can create engaging, impactful learning experiences that make a real difference in people’s careers.
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