Every day, thousands of people embark on one of life’s most profound journeys – the path to parenthood. Yet for many, this path is filled with questions, uncertainty, and a pressing need for reliable guidance. In an age where misinformation can spread as quickly as knowledge, where can these hopeful parents-to-be turn for trustworthy answers? This question sparked a digital revolution in fertility education, led by the European Fertility Society (EFS), who discovered that the key to supporting thousands of fertility patients lay not just in having the right answers, but in making those answers accessible to everyone who needs them.
“The European Fertility Society educates, supports and helps fertility patients making their fertility journey more friendly and care-based,” explains Jakub Dejewski, Chairman of the European Fertility Society. This mission extends beyond just providing information – it’s about creating a supportive environment where patients can find answers to their most pressing questions and concerns.
Of course, on this path EFS is supported by ClickMeeting. Check out what we have managed to achieve together!
Key Highlights
- Global Impact Through Digital Education: EFS delivers expert-led fertility education in six languages, making critical information accessible to patients worldwide
- Impressive Engagement: Averaging 72 registrants and 32 attendees per webinar across 55 sessions in 2023
- Multilingual Support: Webinars conducted in English, Spanish, French, German, Italian, and Ukrainian
- Interactive Patient Care: Real-time Q&A sessions enable direct interaction between patients and fertility experts
- Extended Reach: Recording capabilities allow content sharing on YouTube, multiplying the impact of each session
Table of Contents
The Challenge: Making Fertility Education Accessible
The journey to parenthood can be complex and overwhelming, with patients often struggling to find reliable information and expert guidance. The European Fertility Society identified a critical need: providing comprehensive fertility education and support in a format that would be both accessible and personal.
“We have seen an increasing demand for quality information and support in a way that is accessible to patients,” shares Dejewski. “The idea to run webinars came from a desire to help patients and give them easy access to fertility education.”
This observation was backed by the organization’s deep understanding of their audience. “Our primary audience is patients seeking fertility information, support and available infertility treatment options,” Dejewski explains. “They are the ones who most often attend our webinars, seeking knowledge and support in their journey towards parenthood.”
The Solution: Digital Connection between Experts and Patients
The European Fertility Society found their answer in ClickMeeting’s webinar platform, which helped them to create MyIVFAnswers – a comprehensive online education platform. “Communication via platforms such as ClickMeeting is an essential tool for our platform (MyIVFAnswers),” emphasizes Dejewski. “Without it, it would be difficult to effectively meet our objectives and deliver valuable content to our users.”
The implementation of ClickMeeting allowed EFS to create a multilingual hub of knowledge that serves patients across borders. “In our organisation, ClickMeeting is used to host webinars on the MyIVFAnswers platform in six languages: English, Spanish, French, German, Italian and Ukrainian,” Dejewski notes. “ClickMeeting allows us to communicate effectively with patients who are seeking answers to their fertility questions, enabling doctors to answer their questions in a convenient and accessible way.”
Key Platform Benefits:
- Interactive Learning Environment: Fertility experts appreciate how the platform transforms one-way presentations into dynamic conversations. “The unique ‘q&a mode’ feature allows patients to ask questions live during the webinars and the attending physician can give them answers instantly in a simple and clear way for all,” explains Dejewski. This real-time interaction helps create a supportive environment where no question goes unanswered, and patients receive immediate expert guidance on their concerns.
- Content Delivery Capabilities: The platform’s robust features have revolutionized how EFS shares knowledge across borders. With support for multiple languages, seamless video sharing, and comprehensive recording capabilities, experts can now reach patients in their native language while building a valuable library of archived content. “ClickMeeting allows us to communicate effectively with patients who are seeking answers to their fertility questions, enabling doctors to answer their questions in a convenient and accessible way,” notes Dejewski. The ability to record and archive sessions has proven particularly valuable, as it allows patients to revisit important information and enables the society to extend its reach through YouTube sharing.
- Administrative Efficiency: Behind the scenes, ClickMeeting’s integration capabilities have streamlined EFS’s operations significantly. The seamless connection with GetResponse has transformed how they manage their growing community. “This integration allows us to manage our contacts more effectively and automate our marketing activities, which helps to promote our webinars more effectively and build relationships with our community,” Dejewski shares. This automation has freed up valuable time for the team to focus on what matters most: providing quality education and support to patients.
Making an Impact Through Digital Education
The success of EFS’s digital education initiative relies heavily on ClickMeeting’s unique features that enhance the learning experience. “The unique q&a mode feature allows patients to ask questions live during the webinars and the attending physician can give them answers instantly in a simple and clear way for all,” Dejewski explains.
Daily Operations and Benefits
The platform has transformed how EFS delivers value to their community. As Dejewski describes, “Webinars help us in our daily work by enabling us to communicate effectively with our patient base, providing valuable content and support for participants. They enable us to educate, inform and engage our community in an interactive and tailored way.”
The benefits extend beyond just the live sessions:
“The benefits of organising webinars include the ability to reach patients from all over the world and the ability to record and share events on the YouTube platform, making the information more accessible to a wide audience,” shares Dejewski. However, he also acknowledges the challenges: “One difficulty for sure is keeping participants engaged until the end of the event.”
Measurable Impact and Results: Transforming Patient Education Through Numbers and Stories
Behind every webinar statistic lies a story of hope, learning, and empowerment. The European Fertility Society’s digital transformation journey through ClickMeeting has not just produced impressive numbers – it has created a vibrant community of informed and supported patients across continents. In 2023 alone, this digital revolution in fertility education took shape through 55 groundbreaking webinars, each one bringing expert knowledge directly into the homes of those who needed it most.
The numbers tell a compelling story of reach and engagement: each webinar draws an average of 72 registrants, with 32 active participants joining live sessions – a testament to the hunger for reliable fertility information and guidance. But what makes these figures truly remarkable is the depth of engagement they represent. In a field where personal connection is paramount, maintaining such consistent attendance rates across multiple languages and time zones speaks volumes about the quality and relevance of the content being delivered.
“We receive positive feedback from participants in our webinars, who often emphasise the reliability of the information, the usefulness of the content and the usefulness of the information provided,” Dejewski shares. This feedback loop has become invaluable, helping shape and refine future sessions while confirming the vital role these webinars play in patients’ fertility journeys.
The impact ripples far beyond the live sessions themselves. Through strategic recording and sharing on YouTube, each webinar continues to serve as a resource long after its initial broadcast, multiplying its value and reaching even more patients seeking guidance. This approach has created a growing library of verified, expert-led content available in six different languages – English, Spanish, French, German, Italian, and Ukrainian – making it a truly pan-European resource with global reach.
Key Achievement Highlights:
- Consistent Growth: 55 successful webinars in 2023
- Global Reach: Six language options serving diverse communities
- Strong Engagement: 44% average attendance rate from registrations
- Content Longevity: Extended impact through YouTube sharing
- Community Building: Active participation and ongoing dialogue between experts and patients
Perhaps most significantly, participants report that the information obtained during these webinars directly influences their decision-making process regarding their fertility journey. “Participants appreciate the educational value of our presentations,” notes Dejewski, “and report that the information obtained during the webinars was very helpful in making decisions regarding their situation.” This practical impact on patients’ lives and choices represents the true measure of success for the European Fertility Society’s digital education initiative.
A Strong Recommendation for Healthcare Education
The European Fertility Society’s experience with ClickMeeting has been overwhelmingly positive, leading to a strong endorsement from their leadership. “The ClickMeeting platform comes highly recommended by the European Fertility Society,” states Dejewski. “It’s user-friendly interface makes it easy for both presenters and attendees to navigate, ensuring a seamless webinar experience.”
He further emphasizes the platform’s alignment with their mission: “ClickMeeting provides a reliable and versatile platform that aligns with the European Fertility Society’s commitment to delivering high-quality educational content and support to individuals navigating their fertility journey.”
Conclusion: Transforming Medical Education Through Digital Innovation
The European Fertility Society’s transformation into a digital education leader demonstrates the power of combining medical expertise with the right technological solutions. Their success shows that sensitive medical topics can be effectively addressed through digital platforms while maintaining a personal, supportive approach.
Ready to transform your organization’s educational outreach? Start your journey today with ClickMeeting and discover how you can create engaging, impactful learning experiences that make a real difference in people’s lives.
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