What can you do if you temporarily run out of ideas for new webinar topics? What is the way to create time-resistant webinar content and fulfill your lead generation needs at the same time? You refer to your resources for a ready-to-use evergreen webinar. Never heard the term? From this post, you will learn everything you need to know about webinars you can use anytime you want. You will also discover two ultimate ways to achieve it – On-Demand and Automated Webinars.
According to the latest digital marketing reports and forecasts, video marketing is on the rise. Following after Smart Insights, long video content is going to rock 2020 even more:
…long-form videos can help keep people interested in your message and your brand. Long-form videos enable you to tell a story that can make you memorable, as well as help educate your audience – whether about your products or your brand values.
Webinars, as a long-form, premium content, come in line with that trend perfectly. They serve as an ideal tool for lead generation, online education, and closing sales deals.
It’s a challenge, however, to regularly come up with up-to-date topics for live webinars. This is where creating evergreen webinars come in handy.
What are evergreen webinars?
They are webinars whose topics are always relevant and interesting for a large number of attendees, no matter when and in what circumstances you run them. In evergreen webinars, you reach your audience by sharing knowledge that is always “fresh” and needed.
Why should you have a set of evergreen webinars?
To use them anytime you have no current topics to cover. They are also a great way to promote your business in a certain season or circumstances – e.g. summer holidays – or in your new product campaign.
Evergreen webinars are good for your SEO. You probably know what topics related to your business your customers search for. Include relevant keywords in your webinar and share the recording on your site, making it properly optimized for browsers. It will continually drive traffic to your site as the topic stays fresh for a long period of time.
With evergreen webinars, you can also develop your expert’s position. You share knowledge that’s always relevant and you have ready answers to questions your customers will keep asking.
Types of evergreen webinars
These are „How to…” guides, in which you teach people how to build, cook, fix, draw, or choose something, for example:
How to choose running shoes? If you sell sports stuff, teach customers how to choose equipment that fits their needs. No matter what current trends are, certain rules don’t change.
A quick guide to making stunning graphics in Canva. A social media expert can use their YouTube channel to host webinars on creating great content for social platforms.
How to pack your cabin luggage in 10 minutes. A webinar on how to quickly squeeze everything you need in a tiny bag will be much appreciated by customers of a holiday booking service or a luggage online store.
These are webinars in which you share knowledge on important topics a large number of your customers are interested in. For instance:
The most common reasons cats pee outside the litterbox. If you sell pet products make sure you have a series of pet-related webinars on your site. The topics can be pet care, pet food, common diseases and behavioral problems.
Spelling mistakes English language learners make. A language school can host webinars on common problems such as pronunciation or frequently confused words. You can promote your webinars during school entrance exams to drive traffic to your site or YouTube channel.
Craft beer. What every beer lover must know before they raise a pint. If you run a microbrewery invite your customers to attend a webinar on beer styles, the secrets of beer making or beer history.
Expert’s tips and tricks
These are guides in which you cover evergreen topics and give advice from your own experience. For instance:
3 alternative coffee brewing methods I have tested. A coffee online store with own roaster can invite customers to visit its site or social channels to watch webinars on coffee blends, latte art techniques and tea types.
10 ways of organizing your wardrobe I recommend. A lifestyle blogger can host webinars on timeless pieces of clothing every man or woman needs, types of fabrics and on how to take care of your clothes.
What should you keep in mind to make your webinars truly evergreen?
Your webinar is to stay relevant for a long period of time so don’t say things like “I’ve been in this business for 3 years” or “I last used this trick 2 months ago”.
Don’t refer to current topics like a popular brand’s recent marketing campaign, the last presidential election or a famous celebrity wedding.
Don’t mention products that are popular now but may not be as popular in a few years’ time. So, in a webinar on how to follow up with the latest wedding fashion trends, skip the bit about Harry and Meghan’s royal wedding.
How to put evergreen webinars into play?
As promised, we are going to empower you with two unbeatable solutions to make evergreen webinars a thriving reality.
Running a webinar is still being associated with hosting a live event. Which of course makes absolute sense, especially when you:
want to stream it live on social media channels, like Facebook or YouTube,
However, over time, webinar software evolved and delivered new tools to generate more leads. First, sending recorded webinars was a step in the right direction. Attaching the recording of the live event has become a vital component of a post-webinar follow-up communication strategy.
But here’s the bottom line: only then you will make the most of your ideas for evergreen content if you use:
Let’s face it – you can’t do evergreen webinars with a live event, that you schedule to happen at a certain time. With On-Demand Webinars, however, the world is yours. First, you record your event. Then you add some flavor, by mixing it with some additional videos, and a strong CTA!
When you’re ready, you can share it, promote it, and let your future clients or students watch it anytime and anywhere they want! That’s the way to fulfill the “evergreen” promise and make your content timeless. How to create an On-Demand Webinar? Watch our video tutorial:
The difference is, however, in the way your audience can get access to it. While On-Demand events give your attendees the luxury of watching your video content whenever they have time for it, it’s not the case for automated events.
Automated Webinars are broadcasted on a particular day and hour, just like live events, with a significant difference – it’s happening on autopilot. That’s why you can hardly tell that automated webinars are a tool that will make sense for creating timeless, evergreen content.
If you are thinking about ruling out this tool, you better hold your horses, because there’s one option that will make Automated Webinars useful for the evergreen game after all.
Recurring Automated Webinars are the answer. Record your event once and perfectly, and then schedule it to be broadcasted automatically every week or every month, for as long as you like. This way you will really make it evergreen, and most importantly – this content will work away on its own, without you having to host it each time it goes on air.
Watch this video to see how to make Automated Webinars come true:
Create evergreen webinars on a regular basis. They will come in handy every time you run out of ideas to prepare something from scratch. Webinar recordings will boost your SEO and drive traffic to your site over a long period of time.
Having ready answers to questions your customers ask, you develop your expert’s position. So if you still don’t have evergreen webinars in your portfolio start working on the first one today!
Moreover, power up your evergreen events with the ClickMeeting’s on-demand and automated webinars feature and reach your audience even more effectively.
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