With over 20 years of experience in creating IT solutions for local governments, Tensoft faces a unique challenge: sharing knowledge with users who must navigate frequent legislative and technological changes. How do Tensoft experts ensure support for their clients? The answer is ClickMeeting! Let’s discover the fantastic results we’ve achieved together.
Table of Contents
Key Takeaways
Expanded training reach: Tensoft overcame geographical barriers, enabling clients from across Poland to participate in training without traveling
Swift pandemic adaptation: thanks to early webinar tool implementation, the company was ready for complete transition to online training
Increased efficiency: the same number of experts can now train significantly more users, translating to time and cost savings
Steady business growth: over 5 years, the company organized over 100 online events, attracting more than 900 participants 
Additional revenue stream: introducing symbolic fees for valuable knowledge helped partially offset training organization costs
Rich toolkit: utilizing advanced features like polls, Q&A sessions, Call to Action, and webinar recording created a complete educational environment
Meet Tensoft
Tensoft is a Polish producer of IT systems for public administration that has been supporting city offices, municipalities, county offices, and their organizational units for over two decades. The company’s flagship product – the AdAS system – helps simplify and accelerate internal processes in public administration.
Tensoft’s solutions cover a wide range of local government activities, including:
- Local government budgets and accounting
- Local fee collection automation
- Property and asset management for local government units
- Electronic document flow
- E-services and resident communication
- Local government unit management
- Safety and environmental protection
This comprehensive offering requires not only software delivery but also continuous user education. This is precisely where the challenge emerged that ClickMeeting helped solve.
How to Effectively Train Clients Across Poland?
In 2018, Tensoft created the Tensoft Academy, aimed at organizing user knowledge, introducing them to new functionalities, and raising their proficiency level in using the systems. Initial training sessions were conducted on-site – at the company’s headquarters in Opole or other locations across the country.
However, it quickly became apparent that despite interest in training, many clients faced a significant barrier – the need to travel.
“We noticed that despite wanting to participate in training, travel to on-site sessions was a barrier for many clients. By the end of 2019, we began looking for webinar tools.”
The company proactively purchased appropriate equipment and started seeking a platform that would enable professional online training delivery. This move proved extremely strategic, especially considering the upcoming pandemic.
Strategic Transition to the Webinar World
When the pandemic hit in 2020, Tensoft was already prepared for online training delivery. This competitive advantage allowed the company to smoothly continue its training activities while many other organizations were still adapting to the new reality.
“When the pandemic struck, we already had ready online training solutions. Circumstances additionally motivated clients to transition to this training format.”
ClickMeeting proved to be the perfect tool for Tensoft’s needs, offering not only webinar capabilities but also many features supporting the entire training process – from participant registration through interactive elements during training to recording and sharing materials.
How ClickMeeting Solved the Problems
How did ClickMeeting impact the efficiency of Tensoft’s training offerings? Here are the key benefits:
Maintaining constant client contact: regular webinars enabled ongoing communication with system users
Increased training reach: by eliminating geographical barriers, more users could benefit from Tensoft experts’ knowledge
Resource optimization: the same number of experts could train significantly more people
Better system knowledge transfer: interactive webinar format allowed presentation of features users often couldn’t find in documentation
New product promotion: webinars became a channel for informing clients about new solutions
Lasting access to knowledge: webinar recording enabled users to return to materials long after training completion
Paid Webinars and Training Content – A Perfect Combination
An interesting aspect of Tensoft’s strategy is introducing symbolic fees for webinar participation. While the company could offer free training as part of technical support, they chose a micropayment model for several important reasons:
“Our training goes beyond the standard contract scope. We don’t charge large fees – it’s a gesture toward clients – however, we believe the knowledge we share has value and shouldn’t be completely free. Additionally, the time we dedicate to organizing webinars is also a cost for the company.”
This strategy brings the company two key benefits:
Partial cost recovery: even small fees across many participants help cover part of training preparation and delivery expenses
Higher participant engagement: people who paid for training participation are more motivated to actively participate
Advanced ClickMeeting Feature Utilization
Tensoft utilizes ClickMeeting’s extensive feature set, creating a comprehensive educational environment:
Webinar recording: all training sessions are recorded, serving both as post-training material for participants and internal knowledge resources for the company
Playlist: before and after webinars, videos promoting other company products are played, increasing client awareness of Tensoft’s complete offering
Polls: questions are asked during events through the poll module, and post-webinar evaluation surveys are displayed
Q&A panel: each webinar includes a 30-minute question and answer block, increasing interactivity and allowing doubt clarification
Call to Action: this feature directs participants to specific pages with additional materials or offers
Chat support: while the main presenter focuses on knowledge sharing, other company employees support participants by answering chat questions
Although webinars represent additional activity in Tensoft’s service portfolio, they’ve become an important element of the company’s educational and marketing strategy:
- Over 5 years, the company organized over 100 online events (averaging over 20 annually)
- More than 900 users participated in webinars total
These numbers demonstrate how effective systematic webinar approaches can be as educational and promotional channels.
ClickMeeting as a Comprehensive Webinar Tool
For Tensoft, the ClickMeeting platform became a key tool in organizing online events:
“ClickMeeting is an extremely useful tool for organizing mass online events. For individual training or company meetings, we use communicators, while the ClickMeeting platform works as a comprehensive tool for webinar management and pre- and post-event activities.”
The company particularly appreciates the platform’s intuitiveness and ease of use, enabling quick training planning and organization:
“The system is user-friendly – simplicity and intuitiveness help us quickly plan and organize online training. We can easily input and extract data from the platform. We also praise the technical service’s openness to feature development.”
Conclusion: Create Better Online Training with ClickMeeting!
Tensoft’s story perfectly illustrates how thoughtful webinar platform utilization can transform a company’s educational and business model. Thanks to ClickMeeting, Tensoft managed to:
- Overcome geographical barriers, reaching clients across Poland
- Increase training efficiency with the same human resources
- Create an additional revenue stream
- Provide users constant access to system knowledge
- Smoothly navigate pandemic-related challenges
If you’re considering similar transformation in your organization, get inspired by Tensoft’s story! The key to success is a comprehensive approach: from choosing the right platform through thoughtful business model to creative utilization of available features.
Try ClickMeeting for free and see how it can transform your approach to training and client communication!
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