Have you come to think how technology is rapidly changing that what used to be your business organization’s most innovative communication tool like videoconferencing is slowly losing its brilliance and now a thing of the past?
The Internet has revolutionized the human experience in so many ways that were formerly unthinkable. Take marketing for example, before the dawn of the Digital Age we were consigned to receive information and sales pitch in literal piles of leaflets, magazines and product brochures. Print technology, of course, also had its revolutionary moment, but, as with all technologies changing through time, traditional marketing strategies was gradually swept under the rug beneath internet technology and marketing tools that leverage on its power and potential.
Believe it or not, ancient shamanic wisdom can have a place in the business world. We think of business as being governed by logic and reason, and that is true most of the time. But business also has a spiritual side. The best business people are trustworthy, courageous and open-minded people who work well with others. They keep their promises and don’t make promises they can’t keep.
Let us for a moment imagine a scenario that is not quite unlikely: You have planned out and prepared for a webinar that will provide your prospects with a lot of useful content where market conversion is highly probable. The thing is, on the day of your webinar event, you sign in, gear up knowing that the best is yet to come, but no one else shows up to attend your event.
Public speaking is the most common fear – for many people, it’s even more terrifying than death. Even if it’s in front of a small, select audience, talking in front of others can be nerve-wracking. Elevated heart rate, shortness of breath, nervous sweat, hand wringing, and teeth clenching are some of the physical signs of pre-presentation anxiety. During a presentation, nervousness can cause you to stumble on your words, forget what you were saying, break off eye contact with the audience, and in general give a much poorer presentation that you otherwise would if you could just relax. It’s impossible to perform your best when your mind thinks you’re going to die.
There are dozens of unique reasons an individual company might have for acquiring and using videoconferencing platforms. Universally in the business world, there is a need to reach employees and clients remotely and collaborate in a virtual space that is easy, convenient and reliable. Perhaps you’ve been thinking about taking the plunge and starting to use videoconferencing. If you still need some convincing, here are seven reasons for any company or organization to start right now.
For some, being in front of a webcam is as natural as breathing. It can be enjoyable for those who like attention, while others don’t even give it a second thought. But for those that are camera-shy, it can be nerve-wracking to be on a webcam in a meeting knowing that anyone in the meeting can see you up-close and personal on their computer screen. It’s a bit like living in a fish bowl. Even if you’re not the presenter at the meeting, it’s still more exposure than you get when sitting in a regular face-to-face meeting. And let’s not even think about if someone decides to record it and show it to other people!
Sales people could very well agree that given a host of opportunities and avenues to reach out to target markets, there are many ways to sell and foster a buying decision. There are of course various modes of interacting to target markets but developments in technology and communication strategies has led to an overall enhancement of selling abilities and competencies of sales teams.
What a great time we live in with technology consistently improving and enhancing our lives, and, there is no better example than videoconference. There is no denying that videoconferencing has come of age and is now a widely used communication platform across a broad spectrum of business organizations. Developments in wireless and communications technology have allowed several of today’s business environments to take full advantage of videoconferencing technologies to foster real-time, face to face interactions anytime and from almost everywhere.
The current landscape of consumer preferences and approaches to decision making has transformed so considerably that a more personal approach to marketing products and services has become a necessary strategy. Marketing organizations have become well aware that the hit and miss character of content blasting just won’t cut it, and a more targeted content sharing is necessary to engage diverse market segments.