The value of webinars in online business and even for offline ventures cannot be overlooked. One of the greatest gifts that technology has given marketers and business is the Internet, which brings with it the ability to mass communicate quickly and efficiently with a global audience and nothing does it better than webinars.
Using social media to market your webinar is a no-brainer. It’s not as straightforward as it looks, though. Simply posting over and over that your webinar is happening will get the word out, but it won’t address the “how” and the “why” to hook the audience and get an attendance commitment. The effectiveness of your social media marketing depends on the quality of your content as well as the unique ways you can leverage individual social media platforms for reaching your target audience.
Recorded webinars reach a wide audience with minimal effort. They can conveniently be posted and reposted around the Web and remain relevant as long as the information is current. In contrast to live webinars, recorded webinars don’t require you to spend your time giving a new presentation each time you want to deliver information about your product or service.
Let’s face it: conference calls can be awkward. The major element that contributes to that awkward feeling is when one participant talk over another. There are many reasons this can happen, none of which have to do with the videoconferencing program itself, but the nature of communicating remotely. Without face-to-face contact, the brain misses important cues that signal when a person is done talking. This is especially true when you use videoconferencing software with only the audio component. There can also be delays in the video and audio that make it difficult to tell when it’s your turn.
Presenting an impressive webinar takes skill, planning, and knowledge. Often it requires considerations that may not be present in a face-to-face pitch. There are specific ‘webinar environment’ concerns that need to be planned for and addressed.
Whitepapers and Webinars are both helpful tools in reaching an online market, and both have their particular uses and benefits. Whitepapers are designed to be authoritative and in-depth getting their name from their government counterparts. Where a webinar is just what it sounds like a web based seminar. Let’s compare the two to asses, which better serves your marketing needs.
Gone are the days when students had to commute to get to class or forgo higher education altogether. The option to take courses online has added the convenience of taking courses from wherever students may be at the present moment – whether it’s in the same city or across the country. In the case of asynchronous classes, students view their course lectures as recordings and can watch them whenever they can squeeze it in without having to work their schedule around a specific class time.
The men and women of the United States military overseas spend months, and sometimes years, away from their families in the name of service. The toll this takes on morale and on their relationships with parents, spouses, children, and extended family can be great. The military is constantly seeking out ways to improve the quality of life of their officers and make the distance between them and their families a little less significant.
It’s a privilege able to sit in the comfort of your office to meet with colleagues. Videoconferencing alone can take out some of the usual struggles, but the convenience can be optimized if you come prepared. It comes with its own challenges, and technical difficulties happen to the best of us – Internet connections get dropped or make the screen lag, documents don’t load properly, and microphones that were supposedly connected carry no sound. There’s no magic bullet for completely avoiding these problems, however, you can minimize them. This checklist of technology aspects of a webinar will help keep technical problems at bay.
In today’s society, almost everyone has heard about the importance of developing a brand. Tools such as social media and advertisements are often used to promote one’s brand, but webinars have quickly become one of the most popular ways to do so.