There is nothing worse than a dry, cookie cutter presentation. Participants will leave the webinar bored, uninterested in your products or services, and sometimes even frustrated for wasting their time. A good sales pitch or educational presentation inspires, impresses, and engages the audience, this is key no matter the topic, industry, or niche. It is also important to realize that the Internet audience has a short attention span, they want instant gratification, and one swift mouse click is all it takes to lose a potentially profitable lead or several of them.
There are so many alternatives to Power Point available that some people opt out of using Microsoft’s classic presentation software altogether. Perhaps because it’s been around so long, and so many Power Point presentations are behind it, that Power Point can seem old-fashioned and cliché. Yet it’s still a go-to platform for organizing information and images to present to an audience. And it can work very well if you avoid the elements that make for a bad Power Point.
Nothing beats a good story. The best of them suck you in and stick with you long after they’re told – and retold. When you hear a story from friends at the bar or roasting marshmallows over a campfire, there are certain elements that make it really satisfying. A good story strikes a chord with the hearts and minds of the audience.
Webinars have become popular tools for relaying information to a targeted audience. They are convenient to the participant (who can participate from anywhere), visually stimulating (with the incorporation of videos and graphics) and targeted at the right people (only those interested in the topic). Hosting a webinar for the first time may seem intimidating, but with the guidance in this article, you will be delivering a flawless webinar in no time.
Time and time again, webinars have proven to be one of the most successful ways to convert leads into customers. Better than superior customer service, better than educational handouts and content, even better than white papers, webinars boast an impressive conversion rate of 20%.
As you begin planning your webinar, take time to physically write out your goals and objectives. People too often jump right into the first slide. While all information may be covered using this approach, the information appears disorganized, and the main points of the webinar are lost.
If you’re an introvert, you might feel like a fish out of water when standing in front of an audience. That doesn’t mean you can’t give a great presentation – you might just have to take a different approach than extroverts, who tend to take to the spotlight more naturally (but that doesn’t mean they never get nervous!)
It happens to the best of us: performance anxiety before giving a presentation rears its ugly head. Even when you know that you have your content nailed down, and have practiced in front of others, it can still creep up on you. Performance anxiety can be particularly strong the day of a mindfulness, and especially the few minutes beforehand. It can make you lose your concentration and train of thought and keep you from doing your best.
The basis of this article is very direct: you will quickly lose your audience if your webinar is full of text. This is especially true of webinars because during in-person presentations, the audience has you to look at, which provides a constant visual. During webinars, the audience has only your slides. Furthermore, visuals are great tools for evoking emotion, which can lead to a robust discussion session or Q&A session. Visuals are often the only thing that people remember from a webinar, especially a week or two later, so be sure to choose meaningful, communicative visuals.