Give the Scoop on Your Company – The Five W’s of a Business Introduction


The five W’s of news writing – who, what, when, where, and why – guide the content of breaking stories on the Web, on TV, and in print. It’s a tried and true paradigm for a reporter to get to the heart of a story and make sure their bases are covered. As a player in a competitive field, the last thing a journalist wants is to forget to ask something important, only to find that a reporter at another paper got the scoop.

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Top 4 Do’s and Don’ts of Webinars


In today’s world the internet is one of the main modes of communication. From social media accounts to school projects and even business deals, the web plays a major role in connecting people, relaying information, and swapping messages. Webinars are just another way the internet is being utilized to connect people in ways that were impossible just decades ago. Read more

Common Videoconferencing Problems and How to Avoid Them


Professionals in all industries – from construction to the courts – are embracing videoconferencing technologies as a central means of keeping in touch with employees and clients. The ubiquity and accessibility of videoconferencing technology can save time and money across the spectrum of business processes. But one thing is keeping videoconferencing from becoming a more standard form of communication: the technical difficulties that all videoconferencers experience.

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Virtual Icebreakers

Just because you’re not in the same room as the people you’re meeting with doesn’t mean you can’t feel close to them.  Icebreakers are a tradition that helps people who have to work together get to know each other through activities that range from straightforward to silly.  It lightens the mood and gets people talking.  In a videoconference, this is all the more important, as feeling comfortable on the screen has a lot to do with how you feel about the other people on the call.

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When Not to Hold a Meeting

There are hundreds of good reasons to have a meeting.  The budget needs to be finalized.  The building is being renovated and the architects want to show off the plans.  The company is looking to hire a new person.  Your boss wants to give you a raise (the best).

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The 5 Types of People Who Derail Meetings and How to Deal with Them

People are often on their best behaviour in virtual meetings – at least when it comes to paying attention. Why? Everyone can see them. It’s not really an option to shift eyes to look at another screen or sneak a peek at one’s text messages. When everyone is facing each other on their individual screens, the collective eyes of the virtual meetings room are on everyone equally. While we are all often tempted to zone out during a meeting or prone to distractions during meetings, we also don’t want to get caught doing it.

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Tips for Virtual Interviews That Will Virtually Get You the Job

Congratulations – you got the interview!  As the company you want to work for is forward-thinking and tech-minded, they may want to do your interview on a videoconferencing platform.  For many businesses, this is now the preferred way to go about it.  The number of applicants for every job being filled has been rising since the recession.  A virtual interview lets them learn more about each candidate than a telephone interview would allow, before bringing them in for the real deal.

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Virtual Conferences: Professional Development, a Click Away

Practically every profession, from law to medicine to retail, has its professional conferences.  It’s a worthy investment to increase visibility in the field and expose professionals to new ideas that they can bring back and use.  But the cost of attending a professional conference can be a great strain on company resources.  Hotel, airfare, registration, meals, and transportation add up to a not insignificant sum.

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How Webinars Expand Reach To Your Target Audience In Online Marketing

The beauty of online marketing, as marketing organizations have come to appreciate, is that you can reach out to your target audience using less time and money and for good reason. Because really, in today’s world of business competition and perpetual race for cost efficiency, the organization that can best manage resources survives, if not, leads the pack.

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