You’ve probably heard the conventional wisdom: 60 minutes is the golden standard for webinars. After all, 37% of all webinars follow this format. But here’s the problem—only 40% of your attendees will actually watch the full hour. Think about that for a second. You spend weeks planning a 60-minute presentation. You craft every slide, rehearse your pitch, perfect your timing. Then on the big day, 60% of your audience…