Some people get all the luck: it seems like many people look great on camera, but we often feel awkward about our own on-screen appearance. The truth is, pretty much everyone feels this way. We’re just not used to seeing how we look on camera, so when we finally do it’s kind of a shock – even if we don’t actually look bad.
The Information Age has changed the way we do business, that’s for sure. So why are you still thinking of doing it old school with the launch of your next great product? It’s time to stop trying to book that glitzy events place and sending out an army of RSVP-invitation touting messengers to your press guest list. Move over, traditional press launches; the webinar launch is here and it will take matters into its own hands.
So you have realized the usefulness of doing a webinar, of how doing a virtual seminar over the web will increase your audience reach and enhance your organization’s overall marketing values. You know how promising doing a webinar is, you can almost taste success. The operative term, however, is almost. For in every endeavor that takes a fighting shot at success, there is a planning and preparation stage that defines the outcome. It should not be any different with your first webinar; how well you prepare for it will eventually define its outcome.
As a salesperson, there’s no word you like better than the word “yes.” “Yes, I’d like to sign up for your newsletter,” or “Yes, I want a subscription to your service” are what a salesperson lives for. But getting to “yes” can be a painstaking process involving multiple conversations and a lot of persistence. There are often a lot of “no’s” before the “yes” – which is typical, but it’s knowing how to handle those “no’s” that gets you to the “yes.”
Engaging leads is a vital aspect of the sales funnel and webinars may just be one of the most effective tools that realtors can utilize effectively to satisfy their business goals. Engaging leads is all about keeping your target market informed. Those in the know within the real estate business knows that at a certain point in the marketing process, the target market is just not yet ready to take a step further and purchase. Especially in the real estate business where decisions often come rather slowly and achieving the best possible end result is always an important consideration, keeping leads informed and interested in your business is almost a requirement to convert them into buyers.
You probably don’t put a lot of thought into the fonts you choose for your presentations. If the font is legible – no Comic Sans in neon green, please – you move on to other things. While Microsoft Word gives you more than 100 options for fonts, most people only use a select handful – Arial, Times New Roman, or Calibri being some of the popular choices. There are thousands more available for download on the Web, even bespoke fonts that can be created just for you. What’s so important about finding the right font?
We all experience stress in our work lives. Overtime evening and weekend work are practically inevitable for some employees, as resources are stretched thin and more work needs to get done. The demands that are placed on employees often exceed what they can handle in the long-term: not because they aren’t trained well for their jobs, but because it is simply too much. When chronic stress builds up over time, life gets out of balance and burnout can result.
If we had our first choice of places to be, it would never be in a meeting. Even the best of meetings aren’t the most lively or interesting of affairs. But that doesn’t mean that you have to come away from them feeling drained or like your time was wasted. Good meetings (or at least meetings that don’t stink) are possible. It’s all in how the meeting leader engages their audience.
The Internet has revolutionized the human experience in so many ways that were formerly unthinkable. Take marketing for example, before the dawn of the Digital Age we were consigned to receive information and sales pitch in literal piles of leaflets, magazines and product brochures. Print technology, of course, also had its revolutionary moment, but, as with all technologies changing through time, traditional marketing strategies was gradually swept under the rug beneath internet technology and marketing tools that leverage on its power and potential.