Webinars are increasingly becoming a regular fixture in the business landscape, especially when it comes down to building new prospects and maintaining a steadily growing customer base. In most of today’s cutthroat industries, companies, whether small or big, are turning to webinars to build and strengthen their competitive advantage. Read more
You’re a big company looking to increase your sales and profit. Your product is sound, reasonably priced, and useful. The only obstacle standing in the way of your company? Lack of brand awareness among the general public. However, there is a way to increase your brand awareness quickly and easily in order to benefit your business. It isn’t rocket science, either. Rather, it’s webinars. Read more
When embarking upon a new venture, it is important that one acquires a feel or at least cursory understanding of any new undertaking. An inexperienced commander might read Sun Tzu’s The Art of War before picking a fight with a neighboring country, because he understands that preparation is necessary.
The growing popularity and accessibility of the Internet has changed the landscape of our communication practices. Direct interpersonal communication that connect a presenters to their audience used to be within the ambit of face-to-face meetings. In this day and age, however, an increasing number of people are able to present ideas, communicate thoughts and connect with their audience through web-based communication.
The message you deliver in your presentation is what your audience will take home with them: It contains the key points and information that you want them to know and be able to use. Effective verbal communication, including your tone of voice and how you say things, gets your point across. This is the part that we tend to spend the most time preparing. Yet it only constitutes roughly 7 percent of your total communication during the presentation.
The web conferencing revolution is well under way: millions of people are using video chat instead of phone conference calls or face-to-face meetings to deliver important business information with a national and global reach. Yet some are still unsure about the concept. If you count yourself among the skeptics, you may have your good reasons. However, if it’s one of these four big misconceptions about web conferencing, you may be missing out on a great opportunity for your business.
Sitting in front of your computer listening in on a virtual conference call, you may not be able to help taking a glance at your e-mail. Then minutes later you might find yourself zoning out thinking about what you’ll have for lunch later. And before the 30-minute call is up, you’ve found yourself dozing off. These ADD-like behaviors would never manifest themselves in an in-person meeting or even a web conference with video (at least for those of us with manners) – so why do little distractions seem to happen more frequently during conference calls that are voice-only?
Webinars and web conferences only happen once, and may contain important information you want to hold on to for later. That’s why so many web conferencing software platforms have the capability to record. While it may seem like no big deal, it is essential to get permission from those you are conferencing with in accordance with the recording consent laws of your state/country. Read more
There are some things that good salespeople know to say to a customer to get them to buy a product, or calm them down when they’re upset. Customer service is an art, and one that requires good communication. Part of good communication is knowing what not to say.
Putting a webinar together is hard work: the costs in time and money for creating the content, filming, editing, and marketing are not for the faint of heart. Webinars are both a product and a service and can give your audience life- and career-changing advice. Other than making money – either directly from people paying to attend the webinar or indirectly from sales resulting from the webinar – the goal is to get interested people to attend. There’s one factor that can make or break the attendance at your webinar: how much you decide to charge for it.