You have heard all the hype about why webinars are fantastic, how they help businesses to grow, build brand, connect with a target audience, and yet your first webinar was a disaster.
The content of your presentation or webinar might be enough to win over your audience. But a few good giveaways never hurt when it comes to being memorable and earning customer loyalty. Whether you give away free stuff in a contest among webinar attendees, or hold a random drawing at your presentation, the chance to win is often enough to inspire people to attend.
It is easy to mess up a webinar and more difficult to leave participants walking away highly intrigued. This takes preparation and specific steps for grabbing and maintaining the interest of your audience.
Companies today invest a lot into webinars and online marketing. Some base the “success” of the webinar on how many people attended, but that has almost nothing to do with its success. 1,000+ people could attend your webinar and 1,000+ people could walk away bored and disinterested.
It is easier to frustrate your webinar audience than you may think. Whether it is your first webinar or your hundredth, do not overlook the details. Even the best planners in the industry sometimes miss something. These tips will help steer you away from any mishaps that may turn off your audience and result in missing out on connecting with leads and converting them to loyal customers and followers who will be interested in all your future offerings.
Hosting a Q & A session within your webinar may seem intimidating, especially if your webinar participants aren’t particularly talkative or if they are known to cause problems by creating tension with one another, being too opinionated, or rambling on without making a point.
Most of us attend more presentations than we give. Even if you’re not a public speaking professional, you can probably make a good assessment of whether someone you’re watching is doing a good job or not. However, you might not know exactly what it is they’re doing that turns you off – or perhaps you hone in on one particular thing that’s painfully obvious.
So you’ve written the content for your presentation, and you think it looks pretty darn good. Don’t put down your pen just yet – you’ve still got work to do. No matter how good the first draft of a presentation looks, it can always be better with a little revision.
Anyone who appears on camera becomes the subject of scrutiny. Suddenly, the entire world is an expert on fashion, makeup, hair, and all other means of presenting oneself. Being on screen opens you up to whatever criticisms might pop up in the minds of viewers.
Webinars can quickly turn dry and dull due to a lack of personality from the presenter. Even the most boring topics on the planet (yes, even weather) can be spiced up and made interesting. Think back to when you were in school, you likely remember those teachers who were interesting and animated even when the class took place 15 or 20 years ago.