Are You Memorable to Your Audience?

Odds are, if you’re making a presentation, you’re speaking to an audience that has seen dozens and dozens of presentations in their lifetime. Some of these presentations have likely faded in their memories, or perhaps never were a memory because they weren’t even paying attention. We’ve all been to boring and unmemorable presentations, however well-meaning they may have been. Due to past experiences – having to spend time in mediocre webinars and lackluster sales pitches – some audiences may have low expectations for your presentation. How do you overcome this hurdle to gain a positive reputation and earn a spot in your audience’s memory?

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[Infographic] Benefits of Videoconferencing for Business

Can videoconferencing help your business? Is it a luxury or a “must have”? Before you make your decision, get the facts. Our new infographic delivers conclusive data about three major trends that are changing the business world — trends made possible by videoconferencing. In 2013, 61% of businesses in practically every industry used videoconferencing. Projections show that by 2015, 88% will be using it. Here’s why. Read more

A Little Self-Awareness Goes a Long Way

Spending weeks preparing the materials for a presentation will have little effect if your delivery isn’t spot on. Stuttering, fidgeting and other quirks usually driven by nervousness distract from the key message of a presentation and draw more attention to you than to your material. During your presentation, it’s important to take a moment every once in awhile to be self-aware of your voice, body and facial expressions. Are you playing with your pen while you talk out of boredom, or is your face stone cold due to public speaking anxiety? The more you can identify what your particular bad habits are, the better you’ll be able to amend them for future presentations.

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Videoconferencing Improves Corporate Culture – Here’s How

The workplace is no longer just one place but many, with employees working virtually from home, on the road, and in multiple offices across the country and globe.  According to Global Workplace Analytics, the number of telecommuters grew about 80% from 2005 to 2012.  Clients are also scattered, as businesses target those that would most benefit their services, and they may not be just across town.

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What “Game of Thrones” Can Teach Us About Presentations

Is your webinar a snooze-fest? Maybe you’re stuck with a boring subject: standard deviation of monsoon rainfall in East Jabib. Too bad you can’t use racy subjects like those on Game of Thrones — intrigue, mayhem, betrayal… ah, the good-old days. Lurid topics may be out of bounds, but it’s not all about topics; certain presentation techniques can spice things up. You’ll need know-how and a bit of practice. So let’s get started.

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Is Telecommuting for Your Business?

Working from home has so much potential for combining domestic pleasures with productivity – lounging in pajamas, sitting all day with cat in lap, and taking long lunches while blasting music that would normally be silenced by the presence of coworkers.  It’s true that telecommuting has its benefits and provides more flexibility.  The convenience of business tools like instant messaging and videoconferencing allow you to have a presence at the office, and you have a lot more time to yourself to get things done. Read more

Marketing and IT: a Natural Fit?

Marketing professionals are becoming leaders in the IT world, largely due to necessity.  With new technologies coming out every day to make brands more engaged with their customers, marketing departments are increasingly involved in making decisions about technology purchases.  The IT department is no longer solely responsible – according to 2012 data from market research firm Gartner, Inc., marketing departments independently make about half of the IT purchases related to marketing. Read more

Beyond the Packaging, Boost Your Presentation

As you begin to put together your own webinar there are some simple way s that you can boost your level of professionalism without having to necessarily shell out all the dough just to look good. After all, many of us are well aware that it takes more than shiny packaging to simply keep a product afloat. It takes a certain amount of charisma, but more importantly it takes a skillful dedication and mastery of your subject matter to ascertain that you truly are an expert in your field. Read more