The basis of this article is very direct: you will quickly lose your audience if your webinar is full of text. This is especially true of webinars because during in-person presentations, the audience has you to look at, which provides a constant visual. During webinars, the audience has only your slides. Furthermore, visuals are great tools for evoking emotion, which can lead to a robust discussion session or Q&A session. Visuals are often the only thing that people remember from a webinar, especially a week or two later, so be sure to choose meaningful, communicative visuals.
If you’re not getting the registration numbers that you want for your webinars, placing an ad on Facebook may be your next step. Facebook is the largest social media website that makes reaching millions of people easier than ever. Facebook users log in, on average, about 13 times per day. With 829 million active users, just imagine the impact a Facebook ad can have on your webinar attendance. The world can be your stage.
When businesses develop promotional or informational webinars, they often overlook the important task of target audience analysis. They become wrapped up in how to best frame their product that they do not take enough time to define the consumer.
When it comes to attending a presentation, people will either remember it or they won’t. Which one happens depends a lot on the presenter. The human brain is designed to respond to certain stimuli. Try as they might, even if the person wants to remember what was said, they might not be able to recall it without the right triggers.
Web and graphic designers are artistic types who also have a flair for technology. They work on computers with software to create gorgeous renditions of business logos, company landing pages, and other visually stimulating content that works to put their clients on the map.
Access to videoconferencing means the freedom to work together creatively without needing to meet at the office. For many businesses, this has been a game-changing shift that has increased productivity, saved time, reduced costs, and furthered their ability to work in a collaborative environment.
Heading an online meeting comes with its own unique set of challenges. There are a lot of similarities to in-person meetings – like assigning roles and following an agenda. But in an online meeting, there are other things to consider, like keeping everyone’s attention over the Web and utilizing technologies effectively.
When you meet with a new client, it’s your one shot at making an impression. Going into an opportunity like that blind is suicide. You had to work to get the meeting in the first place. To make the meeting go well for you, you have to know what you’re doing when you get there.
Doing your first webinar can be nerve-wracking. There’s a lot to consider, from what to include in your content to how to interact with your audience. The biggest worry that first-time webinar hosts have is that they’ll forget something – technology, data, or slides – that is key to the success of the webinar.