Maintaining visual communication with your audience during a webinar can be a challenge. There are many aspects of communicating visually during your presentation. You should make sure that each of your slides has a strong message, is visually engaging, and you have to maintain good visual contact with your audience. All of this will boost your influence and inspire your audience.
Over the last year, we’ve collected robust information about webinar trends and best practices. What did we find out? First and foremost, the webinars are on the rise – 35% more online events were hosted in 2016 compared to 2015!
We love to attend industry events, where we meet our customers in person and discuss their needs and ideas. Recently we attended Bett Show in London. We had a great time, filled with inspiring conversations. It was the perfect opportunity for us to share ideas on how to use webinars to deliver knowledge, engage with students, and measure their progress.
One of the best things about using webinars for your online marketing strategy is that they are very flexible. More and more marketers are realizing that web-based conferences are great ways to generate more leads and ultimately increase sales. To use webinars effectively, there are many different ways that you can leverage their marketing power.
Webinars give you the power to be an authority in your industry and influence others. However, in order for you to achieve “authority” status, you need to identify and connect with relevant influencers to co-host your webinar and/or promote your webinar.
Hosting an engaging webinar that effectively turns leads into sales requires more than just having a large audience. Of course, there are many ways to promote your webinar to help boost the number of attendees. However, using influential bloggers to promote your online event will give your webinar the edge over your competitors. You will also be in a much stronger position to turn the interest generated during the webinar into sales.
Every craftsman knows that to get a job done well, you need to have the right tools. Although there are many marketing tools that can help you get your message out there, webinars rank as the #1 tool for modern day marketing. Webinars give marketers the chance to demonstrate and showcase their products to a live audience. What’s more, you can interact with your audience in a real-time.
Having a webinar assistant is key to making sure that your webinar runs smoothly. Very often, trying to manage too much during the webinar presentation leaves you distracted and frustrated, and can easily take away from the effectiveness of your presentation. Unfortunately, this can create a negative user experience for your attendees and they may end up leaving the webinar before your sales pitch at the end.
Do you like industry events? We do! It’s the best way to meet our customers and prospects, and discuss their needs. Are you going to any awesome 2017 events? We are! We simply love getting the opportunity to get the information on industry trends and what our customers are thinking!
The secret to hosting and presenting a killer webinar is to have high-quality content that impresses your audience. However, having high-quality content doesn’t always help you promote your webinar and attract a large audience. One way to generate a lot of social media buzz around your online event is to have an industry leader guest present your webinar.