Webinars are now the big thing in online communication. Industries as unalike as IT and nonprofits or healthcare and real estate use webinars to achieve their goals. Actually, it’s hard to find an industry that doesn’t use webinars. They’re used in distant learning and training, recruiting, IT support, financial services, personal training and… divination. But one of the fields best suited to webinars is sales.
Webinars are one of the most powerful marketing tools that you can use. Webinars help you strengthen your authority, increase brand awareness, and generate more leads. However, the power of webinars as a marketing tool can be increased when they are used to build an email marketing list.
Dealing with technical problems during a webinar can be a very frustrating experience. Sometimes technical problems can be prevented by your or your team. However, very often factors out of your control can cause technical issues that can be difficult to deal with. In any situation, it is important to properly deal with technical problems in a webinar. After all, if you don’t get the issues sorted quickly you could lose your audience.
A successful webinar is not measured by how nice the slides looked, how much information you passed on, or even how slick your presentation was. A successful webinar is measured by how many people you were able to attract to your webinar.
Webinars are virtual online conferences that businesses can use in so many ways. Although the last few years has seen great technological advances in cloud computing, the use of tablets, and software apps, webinars are still one of the most important marketing tools a business can use.
Videoconferencing is as close as you can get to being in a real-life meeting from a virtual standpoint. Participants can communicate on a level above a typical conference call. Visual and non-verbal cues, like facial expressions and body language, make up more than 90 percent of communication. Videoconferencing lets participants see these expressions in other meeting attendees and interact with them more effectively.
The differences between introverts and extroverts can come into full light during a meeting. Extroverts are more likely to say what they think and talk through their thought processes, while introverts take in the information and sort through it in their own heads. The fact is that most meetings cater to extroverts, although this is rarely intentional. Left to run its natural course, a meeting will ultimately see more extroverts getting to contribute than introverts. The introverts in the room often go unnoticed; even if they have a game-changing idea, it never gets shared.
Today, companies large and small are adding webinars to their business strategies to reach bigger audiences. Hence the abundance of webinar platform providers outbidding each other in their promises to prospective customers.
As a result, it’s becoming harder and harder to choose the right provider. What to look for? What qualities should you take into consideration? How to find your way through the marketing jungle?
Here at ClickMeeting, we’re obviously big advocates of adopting videoconferencing. It’s a must-have communication strategy in the business world and beyond. However, jumping on board with videoconferencing isn’t something you can do without a good bit of planning and culture change in the office. It takes more than simply a great videoconferencing platform to make it catch on (although that’s a good start!)
One of the worst fears for anyone who is thinking about using webinars for content marketing is the fear that no one will turn up for it. Alternatively, maybe you already use webinars to market your product but want to grow your webinar audience. Chances are that you are already using a powerful tool, which can help to boost your webinar audience. The tool is your blog.