Recently, we had pleasure to host a webinar with one and only David Maldow, the CEO and founder of Let’s Do Video. As David is an expert in visual collaboration, he shared with us his experience and useful tips on how to create and deliver an exciting and impactful webinar. As many attendees found the event fascinating and inspiring, and lots of questions arose in the Q&A, we’ve decided to share the answers to the 10 most interesting ones. Hope you will find it handy!
You’ve heard that webinars are an awesome tool to reach out to your audience, win new clients and use in your internal communication. You’d like to incorporate webinars into your business strategy. Based on what you have learnt, though, it seems available platforms have many limitations and don’t offer features that meet the needs of a corporate client like you. You‘d rather get a custom solution but you don’t think it’s possible to have one. Well, believe us, it IS possible!
Even after a webinar presentation, there are many things you must do to boost its effectiveness. It would be a mistake to think your job is over once the webinar presentation ends. In fact, there are key tasks that require your attention, which are just as important to your marketing strategy thorough preparation beforehand. You need to send out post-webinar emails, analyze feedback and stats, and repurpose your webinar.
The recent live interview on BBC News with Professor Robert Kelly reminds us that when giving a live webinar presentation, unexpected distractions can happen. You better be prepared for the unexpected. Professor Kelly managed to keep his composure and complete the interview when his kids stormed the room, but other situation may require a different approach. Here are some tips on how to deal with problems during your webinar.
Webinars are great tools to use as part of your marketing strategy. Online marketers who start using webinars to promote their products find that their sales quickly increase. However, there is always the question of which is the best type of webinar: one that concentrates on providing value in your webinar or one that focuses on selling and conversions?
Today’s webinar platforms are more affordable and easy to use than ever, so more and more of us present over the internet. Bu even if you love presenting, it’s not much fun to speak in front of an audience that isn’t responsive.
Let’s face it, not all of us were born natural speakers or orators and feel comfortable delivering an online presentation. Therefore, the prospect of speaking in front of an audience for an hour or so can fill you with trepidation. One of the traps that many webinar presenters make is that they are so worried about their presentation that they sound like a robot.
With each day the number of our customers is growing rapidly and we want to make sure that when they reach us, they receive the highest level of service possible. As this dynamic growth is happening, it also determines us to keep developing our services and website – all of which are essential to keep a readable and pleasurable infrastructure for our customers.
One of the keys to a successful webinar presentation is to identify the needs of your audience. While it’s important to deliver high-quality content in an educational and entertaining way, you will lose your audience if they can’t relate to the product. This means that all your hard work and preparation will be lost because the needs of your audience aren’t met.
When it comes to marketing, earning the trust of and being of value to perspective customers should always be the end goal. The reasons for this are varied, but one of the most important is that today’s customer has a wide variety of choices in brands they can purchase from, as well as a multitude of sources that influence their decision making process and the brand that can connect with their customer in a profound way will typically be rewarded.