You’ve heard that webinar marketing can help your business but you’re hesitant to try it. Why? Maybe it’s because you can’t come up with any compelling topics for webinars.

If that’s the case, you’ve come to the right place!

Keep reading to learn what webinars are, why they’re beneficial, a three-step process you can use to choose the right webinar topics every time, and more.


What is a Webinar?

The word “webinar” was created by combining the words “web” and “seminar”. So, in a nutshell, a webinar is just a presentation that’s delivered over the internet.

Webinars come in all shapes and sizes. Some are intimate workshops that teach how to complete a specific task. Others are mega conferences with guest speakers, thousands of attendees, and high production value.

It’s important to note that webinars and webcasts are NOT the same thing, though they are similar. Webinars are often delivered live and allow for audience participation. Webcasts, on the other hand, are usually just recorded presentations that are broadcast to many people.


Why Host a Webinar?

To be honest, there are dozens of reasons why you should host webinars. But for this article, we’ll focus on three of the most important ones:

  • Branding. Webinars enable companies and/or individuals to build their brands and build authority in their niches. Put together a webinar that’s full chock-full of valuable information and your audience will start to see you and your brand as trustworthy.

  • Reach. Who can attend a webinar? Anyone with an internet connection. You can’t say the same thing about in-person get-togethers. Webinars make it easy to reach your audience whether they live down the street or halfway around the world.

  • Sales. Lastly, webinars are a great sales and marketing tool. You can use your on-screen time to demo products, for example, and then give attendees the chance to buy them at the end. At the very least, webinars allow companies to acquire contact details which they can use to nurture potential buyers and sell to them in the future.

Have we convinced you that webinars are beneficial yet? Then you’re probably wondering how to choose a topic for your next online event. Let’s talk about that…


How to Choose Topics for Webinars

As we’ve just seen, webinars are super beneficial to the folks who host them—but only if your topics for webinars are chosen with care. You can’t, for instance, invite marketers to a webinar on customer service and expect a good turnout.

Fortunately, choosing topics for webinars is simple if you follow this three-step process:


Understand Your Expertise

Start with YOU. What are you an expert in? By “expert” we mean, what do you know more about than the average person? This might be a great topic for a webinar.

If you’re a sales rep, you’re an expert on your company’s products. A product demo webinar would be a great fit. If you’re a marketing professional, you probably know a lot about email strategies and SEO. An informational webinar on these topics could go over well.

Start to discover topics for webinars by assessing how you can bring value to an audience.


Study Your Target Audience

When you understand your expertise and the value you can deliver, start studying your target audience. What do they want to get out of the webinars you host?

If you’re not sure, there are a few ways to find out this information:

  • Ask Them. That’s right, take a minute to engage with and talk to your audience. What do they struggle with? What do they want to know more about? Their answers should give you plenty of topics for webinars.

  • Analyze the Data. You can also take a look at your company’s analytics dashboards. Which blog posts get the most reads? Which web pages have the highest views? Do certain social posts get more engagement than others? These blogs, web pages, and social posts will tell you what your audience responds to best.

  • Study Your Industry. Don’t forget to look at your industry too. Which topics do your competitors create content around? What are industry experts delivering keynotes about at industry conferences? Are there certain questions your audience asks in forums? Once again, these are gold mines for webinar topics.


Always Offer High Value

Finally, only choose webinar topics that allow you to offer high value.

If your audience wants to learn about SEO, but you don’t know anything about the subject, pick a new topic. If you want to demo products for potential customers, but the nature of said products doesn’t allow you to accurately demonstrate them on camera, choose a different topic.

Now, this isn’t an excuse not to host webinars at all. If you’re new to webinar hosting you might think, “well, I’m not great on camera… I guess I won’t host webinars because my delivery isn’t as polished and professional as it can be…”

You don’t have to be a perfect presenter to succeed with webinar marketing. But you do need to offer value to an audience in the form of compelling content they’ll want to consume.


5 Webinar Topic Ideas for You

Still having trouble coming up with topics for webinars? Here are five ideas that might work for a business-oriented online event:


1. Brand Building

Most people don’t understand branding

They think it’s a logo or a website color scheme. If you’re a branding expert, you know that these things are part of a brand but branding itself is much more complex. Why not educate your audience on what branding is and how to do it correctly during your webinar?

This topic could work well for marketing agencies, independent branding consultants, SaaS companies that produce marketing and/or branding-related software, etc.


2. Ecommerce

Ecommerce is growing fast! Plenty of people want to know how to start an ecommerce business or improve the one they already know. You can show them how.

Potential webinar topics within the ecommerce niche include:

  • How to choose products to sell,

  • The best ecommerce software,

  • How to market an online store,

  • How to optimize your order process (for example shipping tracking etc.)

Webinars that focus on ecommerce and its many sub-topics could work well for marketing agencies that cater to ecommerce brands, SaaS companies that cater to the ecommerce market, business coaches who work with ecommerce entrepreneurs, etc.


3. Search Engine Optimization (SEO)

What does every business in the world want more of? Free online traffic! If you’re an SEO expert, you know how to get websites to the top of Google search results, right? Create a webinar on this topic and you’ll get people interested in your event.

Just remember to consider your audience and their level of expertise in this area. You don’t want to cover advanced tactics if all of your attendees are newbies. Similarly, you don’t want to bore experts with entry-level knowledge they already know.

This topic could work well for marketing agencies, individual marketing consultants, SaaS companies that create marketing-related software, etc.


4. Social Media Marketing

If your business isn’t on social media, do you really have a business? Debatable…

Even though sites like Facebook, Twitter, LinkedIn, and Instagram have been around for over a decade, many business owners don’t know how to use them. If you’ve mastered the art of tweeting, gramming, etc. there’s an audience for your knowledge.

This topic is especially relevant because the social media landscape is always changing. New sites pop up (hello TikTok!) and networks add new features and adjust their algorithms. Not every business owner has the time to stay on top of these changes.

Webinars on social media marketing work great for marketing agencies and consultants, creators of marketing software (especially if said software pertains to social), etc.


5. Customer Retention

Did you know that it costs 5x more to acquire a new customer than it does to keep an existing one? Then why do so many companies focus on customer acquisition above retention? Maybe it’s because they don’t know how to effectively retain their patrons.

Use your webinars to educate attendees on this topic. Show them how to engage their own audiences so that they keep coming back for more.

Customer retention webinars are great for marketing and sales consultants, SaaS companies that sell customer engagement and satisfaction software, etc.


Bonus Idea: Webinar Marketing

Once you become a webinar ninja, consider teaching others how to use webinars too.

You could, for example, talk about choosing topics for webinars, the equipment needed to host a successful online event, presentation tips to keep attendees engaged, the best webinar software available… This subject gives you so many options!

If webinar marketing fits your brand and is something your target audience is interested in, you can’t go wrong choosing this topic for your next online event.


Deliver Your Presentation

Have you chosen your webinar topic? Then it’s time to think about which software you’ll use to connect with your audience and deliver your content. That’s where ClickMeeting comes in.

ClickMeeting is a popular video conferencing and webinar platform that’s used by thousands of people around the world. With our industry-leading suite of tools, you’ll be able to:

  • Brand Your Webinar. It’s your webinar, shouldn’t it look and feel the way you want it to? We think so which is why ClickMeeting users can customize their webinar pages with their own logos, images, and color schemes. It only takes a few clicks!

  • Share Your Screen. What if you want to show your webinar attendees how to do something on the computer? With ClickMeeting, all you have to do is share your screen. This feature is great for workflow illustrations and product demos.

  • Talk with Attendees. The best way to engage attendees during your webinar is to talk with them, not at them. ClickMeeting makes this easy with polls and surveys as well as an in-webinar chat function that includes simultaneous translation.

  • Record Your Content. You work hard to create webinar content. Get the most out of it by recording your presentations inside ClickMeeting. That way, you can turn the footage into other marketing materials down the road.

  • Accept Payments. Looking to make money with webinars? ClickMeeting integrates with PayPal so you can easily monetize your expertise.

Try ClickMeeting for free for 30 days to see if it’s the right tool for your needs.


In Conclusion

It can be difficult to brainstorm topics for webinars. Fortunately, you now have a system to make the process easier. Better yet, you have six proven topics you can use right now! All that’s left to do is dive in and craft your webinar content. Best of luck to you!

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Posted by Jacob Thomas

Content writer @ ClickMeeting

Time to move your events online. Do it with ClickMeeting


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