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Marketing Mix: What is it and How Can You Use it to Grow Your Business?
The marketing mix has been around for a long time—since 1960, in fact, when marketing professor and author E. Jerome McCarthy first introduced it. Our understanding of the marketing mix concept has grown and evolved in the last 60+ years,...
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Everything You Need to Know About Email Invitations
Are you planning an event? If so, you’ll need to send out invitations. That way people know about it and have the opportunity to attend. Here’s a wild idea: send your invites via email. Email invitations have a ton of...
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Build a Better Sales Funnel in 2022
Are you ready to generate more leads and make more sales? Then you need a sales funnel! In this article, we’ll teach you what a sales funnel is and why it’s important. Then we’ll discuss the four stages every successful...
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9 PowerPoint Tips and Tricks to Make You a Better Presenter
Are you creating your very first PowerPoint presentation? Maybe you’ve worked with PowerPoint for years, but you’ve never been satisfied with your slideshows. Whatever the case may be, you’re looking for a few PowerPoint tips and tricks to help. We’ve...
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How to Host a Webinar for Free
You’ve heard that hosting webinars is a fantastic marketing and sales strategy. But for some reason, you’ve been hesitant to give it a try. Maybe you haven’t had the time to plan and promote a digital event. Maybe you break...
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The Key to Better Collaboration: Understanding the Difference Between Group and Team
Collaboration is key to business success in just about every industry. Once your employees learn to work together, they’ll be able to solve difficult problems more effectively and achieve bigger goals. The question is, how do you foster collaboration in...
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How to Develop Remote Employee Engagement
There’s no denying it, remote work is here to stay. This is good news! Remote work arrangements provide employees with better work/life balance and cause them less stress, while helping boost profits for their organizations. But if remote work is...
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PowerPoint Slide Design: 7 Tips to Improve Your Presentations
PowerPoint presentations get a bad rap—mostly because the people who design them don’t really know what they’re doing. It’s not their fault. Many PowerPoint users aren’t professional designers. They’re sales reps, marketing associates, department managers, etc. But just because you’re...
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7 Business Tools to Help Your Marketing Team Collaborate More Efficiently
If you’re part of a marketing team, you need to collaborate with your teammates. Sadly, collaboration isn’t always easy—especially in this day and age when a significant portion of the population works from home. How do you collaborate with someone...
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How to Host a Virtual Networking Event
Virtual networking events have been growing in popularity for the last few years—mostly because they allow people who live in different parts of the world to connect with each other, without forcing them to leave the comfort and familiarity of...