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Webinars are THE hot topic among internet marketers. And there’s a reason for that. They are one of the most powerful tools that you can use to build authority, create client-customer relationships, and raise brand awareness, not to mention convert leads to customers to increase our bottom line.

One of the best things about them is that they are relatively cheap to host. So you may be wondering, just what is a webinar? Check out the most frequently asked questions about webinars.

 

What is a webinar?

Basically, a webinar is an online seminar or presentation. To host and participate in them a computer, tablet or mobile device is required, as well as a good internet connection, a web cam and audio microphone. Of course a webinar platform is also needed to host webinars.

 

Are webinars always live?

Many webinars are live presentations. This gives attendees the chance to ask questions and participate in the presentation. However, many companies also offer recorded webinars. These are good for training purposes and webinars can be repackaged and used as incentives for new customers to sign up.

 

Are they expensive to host?

No, they’re not. All that is needed is a good internet connection, a device and a webinar platform, usually paid for monthly. The costs to host a webinar are much lower than having many people travel to a conference center. And, the ability to reach a global audience is, after all, priceless.

 

Do I need to install software?

Some leading services, like ClickMeeting, do not require the installation of any software and also offer comprehensive support to help you deal with all the technical aspects of the webinar process from the sign up to the actual presentation, and even follow up.

 

What equipment do I need?

All you need is a computer, a web camera and a microphone. If you plan to use a laptop, this will, or course, have a built-in microphone and camera. Alternatively, you can use a tablet or your smartphone.

 

Are webinars always free to attend?

Depending on the topic and the amount of interest in it, hosts can charge for webinars. If potential attendees know they will receive value, then they will be willing to pay. However, many companies do offer free webinars in exchange for the customers e-mail address when the goal is build an email marketing list. Free webinars are also used when the goal of the presentation is to sell a product or service, or to simply interact with existing customers in an educational or informational capacity, offering value and therefore endearing those customers to their brand.

 

How many can attend a webinar?

Attendees can be anywhere from 2 or 3 persons to a couple of thousands of participants.

 

Can I use Skype or Google Hangouts for webinars?

No, because these platforms do not offer essential features, such as webinar room re-branding, slides, images and videos, desktop sharing, polls or chat rooms. Professionals who are serious about their presentations will always choose a dedicated webinar solution.

 

What are webinar handouts?

Webinars offer the chance to provide attendees with extra information in the form of PDF documents, images, and videos.

 

How do attendees take part in webinars?

Sometimes the attendees are silent or they can be engaged in various ways. One way to engage audience participation is through the private and public chat rooms. There is also typically a Q&A session and a poll that are used to interact with attendees.

 

Why are webinars so effective?

They allow the host to talk with his audience in a more personalized manner. It helps to build relationships, as the hosts can get feedback from attendees. Webinars can also be recorded, then edited and even split into smaller video files. Recorded webinars can be archived on websites and blogs for future engagement with leads.

 

Why should I use webinars?

Webinars are the most highly effective tools around for any business to promote itself. It will help a business to establish its brand, get new customers and train clients and staff. They allow participants to attend without having to travel long distances. They allow you to establish your expertise in your niche and to promote products and services in a personalized and dynamic way.

Posted by Jarek Wasielewski

Jarek is the Content Manager at ClickMeeting. He is responsible for providing educational contents for current and prospective users.