Webinars are THE hot topic among internet marketers. And, there’s a reason for that. They are one of the most powerful tools that you can use to build authority, create client-customer relationships, and raise brand awareness, not to mention convert leads to customers to increase our bottom line.
One of the best things about them is that they are relatively cheap to host. So you may be wondering, just what is a webinar? Check out the most frequently asked questions about webinars.
What is a webinar?
Basically, a webinar is an online seminar or presentation. To host and view them a computer, tablet or mobile device is required, as well as a good internet connection, a web cam and audio microphone. A webinar platform, such as ClickMeeting is also needed to host webinars.
Are webinars always live?
No not always. Many webinars are live presentations. This gives attendees the chance to ask questions and participate in the presentation. However, many companies also offer recorded webinars. These are good for training purposes and webinars can be repackaged and used as incentives for new customers to sign up.
Are they expensive to host?
No, they’re not. Webinars are relatively cheap to host. All that is needed is a good internet connection, a computer and a webinar host site, such as ClickMeeting. There are monthly costs involved with hosting webinars depending on the number of participants. The costs to host a webinar are much cheaper than having many people travel to a conference center. And, the ability to reach a global audience is, after all, priceless.
Do in need to install software?
Many high quality services, like ClickMeeting do not require the installation of any software and also offer comprehensive support to help you deal with all the technical aspects of the webinar process from the sign up to the actual presentation and even follow up.
What equipment do I need?
All you need is a computer, a web camera and a microphone. If you plan to use a laptop, this will, or course, have a built-in microphone and camera.
Are webinars always free to attend?
No. Depending on the topic and the amount of interest in it, hosts can charge for webinars. If potential attendees know they will receive value, then they will be willing to pay. However, many companies do offer free webinars in exchange for the customers e-mail address when the goal is build an email marketing list. Free webinars are also used when the goal of the presentation is to sell a product or service, or to simply interact with existing customers in an educational or informational capacity, offering value and therefore endearing those customers to their brand.
How many can attend a webinar?
Attendees can be anywhere from 2 or 3 persons to hundreds of participants.
Can I use Skype or Google Hangouts for webinars?
No, because these platforms are very limited and do not offer those elements that make the webinar presentation come to life, including, desktop sharing, slides, images, videos, polls, social media sharing, meeting room re-branding, chat rooms, moderated Q & A, private chat, and simultaneous chat translation. Professionals who are serious about their presentations will always choose a professional service.
What are webinar handouts?
Webinars offer the chance to provide attendees with extra information in the form of PDF documents, images, and videos.
How do attendees take part in webinars?
Sometimes the attendees are silent or they can be engaged in various ways. One way to engage audience participation is through the social media sharing element. If the host chooses, attendees can also participate via private and public chat rooms, this is a good way to receive feedback, conduct surveys, and allow for interaction with the audience. There is also typically a Q & A session that is used to interact with attendees by answering their questions or taking polls and with ClickMeeting the presenter can give and take the microphone privileges during a moderated Q & A session.
Why are webinars so effective?
They allow the host to talk with his audience for personalized approach to marketing and customer relations. This type of dynamic interaction allows for a face-to-face approach that helps to reach customers and build relationships, a method much more effective than a cold contextual sales page. They also provide the opportunity to show slides, display videos, and get feedback from attendees in various ways, making for an interactive and dynamic conversation. You can conduct polls and surveys. They can also be recorded, then edited and even split into smaller video files. Recorded webinars can be archived on websites and blogs for future engagement with leads.
Why should I use webinars?
Webinars are the most highly effective tools around for any business to promote itself. It will help a business to establish its brand, get new customers and train clients and staff. They allow participants to attend without having to travel long distances. They allow you to establish your expertise in your niche and to promote products and services in a personalized and dynamic way.