What’s the difference between on-demand and automated webinars? What are evergreen webinars? There are so many confusing terms in the online marketing world; it can be hard to execute a great online marketing strategy without understanding what they mean.

Introducing: Webinar Glossary! Now, all the terms you need to make the best use of your ClickMeeting account are in one place!


Understanding Technical Terms

You are an expert in YOUR field, not in technology. And often times it feels like you have to know a foreign language to understand some of this stuff. Our new glossary helps break down terms that you need to know.

API is one of those terms. What is it? Why does it matter? API stands for Application Program Interface, and it’s a code that allows two software products to communicate with each other. Basically, that means that ClickMeeting can talk to some of your other software programs and streamline your sales processes.

Bandwidth – here’s another term you hear all the time, but maybe don’t really know what it means. Bandwidith refers to how much data transfer your internet connection can handle. In our glossary, [Link to “Bandwidth” Glossary] we break down how much bandwidth you need to run various kinds of webinars.

There are many other technical terms that as an online marketer, you should know: HTML5, Cookie Life, and URL. You’ll have to check those out on your own. All of these terms are available in our glossary.


Understanding Online Marketing Terms

You are an expert in your field, but with the changing nature of the online marketing world, you need to stay on top of the latest trends. Our webinar glossary is here to help!

Content marketing helps you stay in touch with your customers and potential customers. You provide relevant, valuable and consistent content through blog posts, articles, white papers, e-books, podcasts, and, of course, webinars. This is an important part of any online marketing strategy.

Affiliate Marketing gets a bad rap. But, what is it really? How does it work? Affiliate marketing is simply a marketing activity designed to generate revenue by partnering with companies and referring products on a marketer’s website. You link to their products on your website and collect a commission for every finalized sale. This is a great way to make passive income.

Remarketing is another must in any online marketing strategy. All you have to do is reintroduce your product after a client has visited your website – this can be through email, online ads, etc. It’s also when you use a webinar to sell your product or service and then market again by directing them to a landing page, or your profile page.

The glossary also has a lot of terms you already know: cold calling, upselling, free trial. Find out how you can use webianrs to help you with all of these by visiting the glossary.


Understanding Webinar Terms

New to Webinars? The webinar terms can introduce you to the webinar features and help you navigate what they are. Use the glossary to find out more about the Event Room, Integrations, Live Streaming and more.

The Event Room (also known as the Webinar Room) is where all the magic happens. This is where you will manage and run your webinar events. This online portal has everything you need in an easy layout. You can control your presentation and interaction with attendees and use the interactive features, including document and screen sharing, whiteboard, and polls and surveys (see the glossary for a comprehensive list of interactive features).

The Facebook Integration allows you to engage your social media network. You can use this to share information about your webinar with your network quickly and easily.

Speaking of Facebook, have you tried Facebook Live yet? This is where you can stream live video from your Facebook page. ClickMeeting has the option to Live Stream your webinar directly to Facebook or YouTube. This provides a whole new level of engagement with your customers.

We don’t want to share the whole glossary here, but check it out for more information about Paid Webinars, Private Chat, Q & A Mode, and more.


This comprehensive glossary contains all the terms you need to know to create great webinars. Check out our glossary to help you learn more about what webinars offer. Then, head back to our blog to see how you can use the features to grow your business.

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Posted by Jakub Zielinski

Content Writer @ClickMeeting, Co-Founder @ Much2Kind Marketing

Time to move your events online. Do it with ClickMeeting


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