When embarking upon a new venture, it is important that one acquires a feel or at least cursory understanding of any new undertaking. An inexperienced commander might read Sun Tzu’s The Art of War before picking a fight with a neighboring country, because he understands that preparation is necessary.
In that same way, the inexperienced webinar presenter should familiarize him or herself with the process of presenting to ensure success. This research might be the difference between preparedness and mistakenly bringing a virtual knife to the proverbial gunfight.
The following are ten tips to help ensure that you, the presenter, are prepared to deliver an inspired and thoughtful webinar presentation capable of leading any underdog team to victory!
10. Gain Experience
Admittedly, the reason you are reading this article is that you most likely do not have any experience.
Not to worry!
The point is that in order to become a master of anything, you must constantly work at it. So do not be afraid that your first webinar will go badly. Instead, relish the opportunity to learn what went well and, most importantly, what might be improved!
9. Learn Your Technology
Rather than exposing your audience to your lack of knowledge, it is important that you experience the webinar technology prior to your first presentation.
This way you will set up the room in a way which will facilitate the best presentation. It will also boost your confidence as it is a chance to gain experience before ever presenting!
8. You, not I
Learning might be improved when the audience feels that they are engaged in a conversation. Using the word you in place of I is an effective way to make a connection with your audience. For example, “I know how to present webinars well” is less effective than “YOU will learn today how to improve YOUR webinar presentations!”.
7. Utilize Assistance (Producer)
In some cases, it might be prudent for you to seek out the assistance of another to aid you during a presentation. If there are processes which must be operated during a webinar, allow a producer to take over so that you, the presenter, can focus primarily upon delivering a quality message. An example job for a producer would be to oversee technical assistance tasks and platform management. They can also be invaluable in organizing audience questions and prioritizing those for the presenter to answer in the Q&A session.
6. Give Valuable Information
It is important that you deliver a robust message filled with practical information that might be readily utilized. Your audience wants to leave your webinar with some takeaway, and if your message is purely fluff and fillers the listeners will be able to tell the difference.
Instead of saying, “It is important to change your vehicle’s oil at 3,000 miles”, give the much more practical information, “Your oil plug and filter need to be removed when changing the oil manually”.
5. Speak to People, Not a Machine
Though your audience is not physically present, you must remember that there are real people behind the computer screens watching and listening to you. Thus it is important that you speak as you would in a conversation or presentation with real people.
4. Excite People
If you deliver a monotone message to a computer, your audience will receive a monotone message from a computer.
However, if you excitedly tell your new leads or repeat customers the good news you have to share, they will hear good news from an excited person!
Get creative! Be passionate!
It will make all the difference in the world if you truly care about the topics and content that you are sharing and the people you are sharing it with!
3. Know Your Message
This is number three on the list because if you lead into a webinar prior to truly learning your material, you might mess up and become flustered.
Messing up, mixing up your words, and experiencing technical difficulties can occur during a presentation. But if you master your material beforehand, these minor speed bumps will not detract from the overall quality of the message.
But, no matter how much you prepare and master the material, make sure to have a detailed outline of all the topics you plan to cover, don’t ever assume that you will remember everything, an outline is a must have tool to have at your disposal.
2. Practice! Practice! Practice!
This is one of the most important takeaways which cannot be stated enough. When preparing for a presentation, practice what you will say and how you will say it.
Practice with all of the equipment you will use.
Practice breathing and pausing. Practice with a timer.
Heck, practice in the shower if you think it might help.
Practice with family as the audience.
Your finely soaped self along with your webinar presentation will both end up smelling like triumph!
1. Relax And Breathe
Wait. What? Your presentation is in five minutes?! Stop. Take a deep breath. Let confidence flood your being, and breathe again.
Stop speed reading this article for long enough that your brain can catch up with your eyes.
Remind yourself that you are ready, you prepared well and that you are more than competent to carry on!