Leads in business are worth their weight in gold, and getting those leads can be a cumbersome effort that requires planning and thoughtful consideration.

Webinars are quickly growing in popularity among online entrepreneurs and marketers, with good reason and with results that are not only favorable for business, but also repeatable in success.

One of the most attractive qualities of using webinars to market your product or services is that they attract people. Which in business is the Holy Grail sought after with any promotional endeavor-gaining qualified leads. If you’re doing this effectively, then your sales will rise in proportion to how interested and qualified those leads are when they express interest in your services.

Here are some vital tips to making sure that your webinar becomes a productive, profitable marketing move for your business.


Target The Right Audience

The success of your webinar will be closely linked with not only how many people you get to sign up and attend, but also how well suited they are to your services, products and your message. Therefore, before you begin crafting your presentation and demonstrations, and before you begin marketing your webinar event to the masses, you need to understand who your ideal customer is.
To do this, it’s helpful to create a collection of buyer personas. Think of who will benefit most from what you have to offer, and then brainstorm a list of 5 things that describe that person. Then write your sales message to them. Target them in your promo efforts.


Select A Topic That Will Interest Your Audience, And Then Compel Them

Once you’ve locked in the audience you’re speaking to, then you should select a topic that will intrigue them: teaching something they want to learn more about, answering a question that has them stumped or stuck in their life or business, demonstrating a solution that will make life easier or more enjoyable.

However, having a great topic isn’t quite enough. You need to captivate your well-honed audience by showing them something they haven’t seen before. Don’t strive just to convince them to buy, compel them to move or change their thinking and they won’t be able to resist what you’re selling.


Promote, Promote, Promote

A big key to a successful webinar is getting people interested and signed up to attend. You should certainly invite existing customer, clients, and leads but webinars are a great way to find fresh new consumers as well.

Social media is an excellent way to get people to sign up for your webinar. Put the word out on your company blog, post it to your Facebook page, Tweet about it, and post it on LinkedIn.
Moreover, you don’t have to promote alone. Let your industry friends and affiliates know what you’re up to, and have them send out the invitation to their email lists and in their social channels as well. Keep your target audience in mind as you do this, and really work with the partners that are serving the same people you do. This will help get the right people participating in the webinar, and could lead to some profitable business relationships down the line as well.


Practice Using Your Platform

You won’t always be able to control technological glitches, errors, or crashes, but it’s a good idea to be well practiced with what you can control. Be sure that you choose a reputable webinar hosting company, and learn the ins and outs of how it works.

Make sure you know how to get people signed up, where their information is stored once they’ve signed up, and be comfortable and at ease with the full process of running the webinar. It’s a great idea to practice your presentation, demos, and make sure you know how to troubleshoot basic errors so that you don’t lost focus or valuable leads if something goes slightly awry on webinar day.


Record And Offer Replays

Take the time to learn how to record your webinars, and always offer a replay. People who are interested may not be able to attend, or some might even be intimidated by the live nature of the webinar. By having a recording that people can watch on their own time, within their own comfort zone, you’ll be sure to capitalize fully on generating leads, and accommodating them into buyers.
Then promote the replay to all the same channels as you did the initial invitation.

The replay doesn’t have to stay live forever, and making it scarce and only available for a short time after it’s posted could work in your favor as well.


Bottom Line

Webinars are a great marketing venue, and if done with deliberate finesse, passion, and preparation, can propel your business forward with great new leads that you can convert into long term customers to increase your bottom line,

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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