To webinar or not to webinar, that is the question. It can be slightly intimidating to put ourselves or our voices on camera. It sort of brings us back to those high school days when you had to stand up in front of the class to read your take on The Grapes of Wrath – but you’re an adult now with some pretty spectacular expertise and you need to show it off!
Writing how-to’s or eBooks are both fabulous ways to get your knowledge of a particular subject out into the world, but webinars are an entirely different animal. They’re leaps and bounds more impactful than text alone. It’s a way to show off your personality and endear yourself to your audience, something that isn’t as easily done through the written word. Webinars allow you to connect with your audience, and these connections can be used to establish impactful and mutually beneficial relationships, which in business are like gold.
Let’s look at a few ways that webinars are a superior way to position yourself as an expert in your industry.
Show and Tell > Tell
You can say that you’re the foremost expert on any topic until your lungs pop but until you can prove it, it doesn’t mean a thing. Getting in front of a camera, in front of your audience, will demonstrate that you actually do know your stuff! You’ll be able to validate your product and or methods live and instill a greater sense of trust in your consumer.
Since webinar platforms, such as ClickWebinar allow the use of desktop sharing, video, images, Powerpoint presentations, graphs, charts and other media you can use these to your advantage to educate, and demonstrate all you know, establishing your expertise in virtually any topic.
Teach a Man to Fish
Have you ever bought a piece of furniture only to open the box and discover that the instructions may as well have been written in Japanese because they’re so darn confusing? And when you finally figure it out you think, ok, well, that was easy.
Imagine if someone had simply showed you how to do it instead of tried to walk you through it step by step in writing! This is yet another benefit of a webinar. It’s much easier for many people to learn by watching someone else first. Imagine the appreciation from customers, leads and potential customers and the subsequent potential of such appreciation for your business should you and your brand be so helpful?
Create Your Character
Ok, this one isn’t in everyone’s wheelhouse, but don’t be totally put off just yet! Think about this for a quick second…there are 2 dry cleaners both equal distance from your house. One does a slightly better job than the other does, but the owner is incredibly rude to you every time you ask for a rush order while the second dry cleaner says “absolutely!” with a smile and gets everything taken care of.
Which one are you more likely to return to?
That’s right, it’s likely that you would choose shop #2 – even though the first dry cleaner may have a slightly better dry-clean, you aren’t willing to give them your hard-earned money because of their personality!
So, what we mean by creating your character isn’t that you need to be a mascot or a caricature of yourself. But, what you do need is to set a friendly tone for your company that makes people want to do business with you.
In essence, webinars allow you to display the face behind the brand!
Webinars have the upper hand here since your audience will more easily connect with you through video rather than writing. It’s your opportunity to set the tone for your business. So, create your character and have fun with it!
If you sell nutritional guides, do your webinar from your kitchen surrounded by fresh produce. Alternatively, if you’re an organization guru, shoot in your craft room and show off your ‘a place for everything and everything in its place’ lifestyle!
Keep in mind that webinars should not be the only way that you reach your audience. You’ll need a mix of communication mediums to be sure you’re reaching the most people possible, but webinars certainly are the most impactful.