One of the most difficult aspects on marketing online is getting traffic. Traffic is key to online success whether you have an ecommerce site, a business site, a blog, or an affiliate marketing site you have to get eyes to your offerings in order to increase conversions and improve your bottom line.


One of the best ways to get traffic to your site is with webinars.

Webinars have become an increasingly popular way of engaging with audiences and delivering content. A much wider audience can be reached, as there are no practical or geographical restrictions on the trainer and attendees. There is an endless amount of content on the internet and you somehow need to find way to stand out and be different and more useful to leads than your competitors.


How can you get people to view your website instead your rival companies?

Webinars may be the answer as they allow you to present an unlimited amount of attractive and interest inducing content, targeted to your audience, industry, and niche. Webinars can also be as short or as long as you want them to be, and so can be an effective way to deliver short messages or longer educational or training content.

Webinars can be a key way to increase the amount of traffic to your website. Webinars can be promoted through various channels thereby providing you with a variety of traffic sources including social media, email marketing, blogging, affiliates that you can engage to promote your webinar, and others. All of these allow you the opportunity to promote your site within and after the webinar, and send precious and highly targeted traffic back to your domain.

Webinars can be a highly effective yet simple way to inform potential customers about your business. They are content driven and when designed correctly can allow you to provide unlimited amount of value to your customers and leads.
That valuable, highly accessible, and informative content attracts your target audience, and once they are impressed by all that you have to offered, they much more likely to visit your website to learn more, buy your products or complete any call to actions that built into your site.


Design Webinars To Attract Traffic

Webinars can be used as a highly successful marketing tool that brings increased traffic to your website. However, you must be careful about how you use the webinars and ensure you are not overloading your visitors with content and videos.
One of the key aspects of using webinars for marketing is the title of the webinar itself; this is what will draw people to sign up, watch it, and engage. The title needs to reflect the content but be interesting and creative to catch people’s attention.

Prior to the webinar, send out several reminders via email and social media to ensure people are reminded of the day and time. You can include links to your website so people will log on and view your site before the webinar begins, and it is very important to get email addresses from those who sign up to add to your marketing lists.

The webinar itself needs to be engaging, on topic and relevant to the audience. There needs to be a clear take home message that the audience can put into action once the webinar is over. Expert guest speakers can be a highly effective to impress your audience on any topic. The more valuable the content and information the more the audience is encouraged to go to your site after the webinar and become a regular customer, blog subscriber, or visitor. Keep in mind that if the content is low quality, there will be little interest from attendees to further engage with your business.

If you can find a speaker who will engage and interest audiences, you will be known as the site that brought in the speaker. If the webinar goes well, you are creating a reputation for good quality webinars with interesting speakers and this will only increase traffic to your site. It also makes it more likely that people will return to your site to find out about any other webinars you are hosting and who the guest speakers will be.


After you have delivered the webinar, you should have a recording of the session available for viewing. Those who have missed it will be likely to log on over the following days to view the recording. In addition, those archives can be used to engage traffic for the long term.

You can also collect feedback from the attendees and ask them to share links and reviews on social media. A positive review from a previous attendee will be highly effective at increasing traffic to your site and future webinars. Encourage the audience to leave feedback and set up a rating system.

It is also a good idea to send an email to all attendees thanking them for their time and encouraging them to visit the website and contact you with any queries. For those who registered but did not attend, email them with the recorded archive to not miss the opportunity to re-engage those who did not make the live event.

Every element of the webinar presentation, from planning, to promoting to its design should keep the audience’s satisfaction in mind, this formula is sure to bring hordes of valuable traffic to your site.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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