You’ve made a lot of people a lot of money by teaching them about Forex, investing, and cryptocurrency. You’ve even made good money yourself putting what you know into action.

Now you’ve decided to leave a high-paying job in the financial sector to branch out on your own. Good for you! You’re used to sharing your financial knowledge with customers and building relationships. But, now that you are on your own, the customers don’t just walk into your office. So how do you reach them where they are?

That’s the topic of today’s post. We’re going to show you how to use free and paid webinars to establish and grow your financial services business.

 

Using Webinars to Provide Value to Your Customers

You’re used to being in front of clients in your suit and tie, providing financial advice and sharing with them how they can make the most of their money. Now, you don’t even have to be in person to share what you know, and you can reach people all over the world. Webinars can help you do just that — from home. In your pyjamas. Ok, not in your pyjamas…

First, decide on a topic that your ideal client would really need to know about. Consider inviting another expert in the field to help you present the information. Then, record your webinar. Set it up as a paid webinar and share it with your contacts and your social media network. You can earn income and build your potential client base at the same time!

 

Using Webinars to Generate Leads and Make Business Contacts

Another way to use webinars to grow your business is to make a free teaser video to let people know who you are and how much money you’ve made for yourself and others. Give them a few tidbits. Don’t give away too much — the first rule of business is to stay in business, so you’ve got to leave them wanting more — and be willing to pay for it! Then, share your video on social media to reach a wider audience. Or stream the event live on Facebook & YouTube to reach even more people.

Once your audience is hooked, have them create an account with you to continue the online course.  ClickMeeting integrates with Pipedrive as well as other CRM’s, so you can keep your new contacts organized with your current client base, and you can reach everyone at once.

 

Using Webinars to Convert Prospects into Customers

Converting your audience to clients is easy with webinars. You have a host of tools at your disposal. You can use desktop sharing to show current market data or whiteboard to calculate how much money your audience can make by following your plan.

What you do is complex, and people will have questions. You can provide a live Q&A session so that potential clients can get their questions answered. You can also provide a call to action during your webinar so that the audience knows exactly what to do to put your expertise into action for themselves. The call to action will take them to a specific landing page that will direct them on what to do next.

 

Webinars Save You Money and Help you Be More Efficient

You are in business for yourself now. Which means you have to do everything for yourself: track leads, engage customers, handle billing, make the coffee runs. You don’t have extra time to waste searching for contacts and trying to remember to send out emails.

Not only are you reaching more people and getting a lot of bang for your buck with webinars, but you can also save time and money with automated emails, reminders and mailing list integration. Now, you don’t have to spend a lot of time thinking about how to let people know about your webinar and when. You can set that up on the front end and then sit back and with a latte and the Wall Street Journal.

 

Webinars Help You Build Your Brand

You are your business. Your knowledge, your experience, and your ideas are what people are buying when they pay for your services. But, to benefit from your knowledge they have to know who you are.

Webinars are a great way to introduce yourself to a whole new audience. Social media sharing and live streaming on Facebook and YouTube are just a few ways that you can increase the number of people who see you as the expert that you are. Additionally, webinars are fully customizable so that you add your logo and colors, which adds to brand recognition and consistency.

 

Ready to Get Started?

You can do this! Your natural ability to provide complex information in a simple way means that webinars are perfect for you.

If you’re ready to get started with webinars, begin with an inventory of your knowledge and skills. Then plot out how to use webinars to share that information. We’re here to help. ClickMeeting makes webinars easy to use and affordable.

Once you have additional cash flow using webinars, you have more capital for your own investments, which just enhances your reputation as an industry expert!

Posted by Jakub Zielinski

Jakub is the Senior Content Marketing Specialist at ClickMeeting.

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