What would you do if your Customer Success team was spending 4 to 6 hours on every single individual training session — and the content was always the same? TimeTac, an Austrian time tracking software company, asked exactly that question. The answer changed how they onboard customers, generate leads, and use their team’s time.
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📌 Key Takeaways
- Individual training sessions were costing the team 4–6 hours per person — switching to 1-to-many webinars eliminated that waste without sacrificing quality.
- Full-year webinar planning now takes about half a day, thanks to ClickMeeting’s meeting copy feature and simple setup.
- The audience isn’t just existing customers — TimeTac also uses ClickMeeting for lead generation webinars aimed at prospects who haven’t signed up yet.
- Dedicated webinars on carefully selected topics have directly led to new client acquisitions, making ClickMeeting part of TimeTac’s sales funnel.
- The tool runs entirely in the browser — no downloads, no complicated setup, which matters for external audiences who aren’t technically inclined.
- TimeTac recommends ClickMeeting for any organization running recurring training sessions or educational content at scale.
Who Is TimeTac — and Why Does Time Matter So Much to Them?
TimeTac is a European SaaS company that provides time tracking and attendance software for businesses. Their mission is captured in a single sentence: “Across the Globe We Help to Use Time in a Meaningful Way.” It is not just a tagline — it is the lens through which every product decision is made.
Based on that philosophy, TimeTac aims to create transparency within companies and help teams find time for the things that truly matter. So it is no coincidence that when their internal processes started consuming too much of that precious resource, they looked for a solution.
The team that felt the pressure most was Customer Success. 
What Problem Were They Trying to Solve?
The root cause was hiding in plain sight — a structural inefficiency that many growing SaaS companies overlook until the cost becomes impossible to ignore.
Why were individual training sessions becoming unsustainable?
A few years ago, TimeTac’s Customer Success team was delivering key user training sessions one-on-one. Each session ran between 4 and 6 hours per person. Multiply that by the number of new clients, onboarding customers, and existing users needing refreshers — and the numbers added up quickly.
The core issue was straightforward: the content was essentially always the same. Every customer needed to learn the same features, follow the same workflows, and answer the same questions. Yet the team was repeating themselves, individually, week after week.
After a brainstorming session, the solution became obvious.
“A few years ago, each person spent an average of 4–6 hours in individual key user training sessions. Across the entire team, this added up to a significant amount of time. After a brainstorming session, we decided to offer these trainings on a weekly basis to a much larger audience — new customers, customers in the onboarding service, as well as existing customers — since the content is essentially always the same.”
The shift was from a 1-to-1 model to a 1-to-many model. And for that, they needed the right platform.
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How Does TimeTac Use ClickMeeting Today?
TimeTac’s webinar setup is not a single use case but a two-pronged strategy that serves both customer retention and new business acquisition.
Which teams rely on webinars — and for what?
ClickMeeting is primarily used by two departments at TimeTac: Marketing and Customer Success. Both teams run external-facing sessions, though with different goals.
Customer Success uses the platform to deliver standardized, recurring training sessions. These sessions are open to three distinct groups:
- New customers — getting them up and running with the product as quickly as possible
- Customers in the onboarding service — supporting a smooth, guided implementation
- Existing customers — answering questions, covering new features, and reinforcing best practices
Marketing, on the other hand, uses ClickMeeting for one-off webinars on specific, carefully chosen topics. These sessions are also open to leads — people who have shown interest in TimeTac but haven’t yet become customers.
“We were looking for a tool that would allow us to easily and efficiently deliver one-to-many training sessions, which is why we primarily use ClickMeeting for this purpose. In addition to these key user trainings, we also use ClickMeeting for one-off webinars on a wide range of topics.”
This dual use — education and lead generation — means ClickMeeting sits at the intersection of customer success and sales for TimeTac.
What Results Has TimeTac Seen?
After making the switch from individual sessions to group webinars, TimeTac tracked outcomes across two dimensions — internal efficiency and external business growth. Both improved.
Has switching to webinars actually saved time and won new business?
The results fall into two categories: operational efficiency and business growth.
On the efficiency side, the numbers speak for themselves. Planning an entire year’s worth of webinars now takes roughly half a working day. Once the sessions are scheduled and set up in ClickMeeting, everything is in place.
“Copying an existing meeting is very simple, which keeps the administrative effort very low. To plan all webinars for an entire year, we need about half a day — after that, everything is set up and ready to go.”
That is a dramatic change from the previous model, where each individual training session required significant dedicated time from a team member. The shift freed up hours that could be redirected toward higher-value customer interactions.
On the business side, the topical webinars run by the Marketing team have produced tangible results.
“We have had great success with our own webinars on specific, carefully selected topics. They have been well received by prospective customers, which has helped us acquire new clients. By holding regular training sessions, we have significantly streamlined internal workflows and saved a considerable amount of valuable working time.”
Two outcomes in one: internal efficiency gains and external pipeline growth.
½ day
to plan an entire year of webinars — down from hours of individual training prep
What Features Does TimeTac Value Most?
Not every team needs the same things from a webinar platform. For TimeTac — running structured, recurring sessions for external audiences — certain features matter far more than others.
Which ClickMeeting tools have made the biggest difference in their daily workflow?
When asked about the features that matter most, the TimeTac team highlighted three areas.
“We love the copy function to create new webinars in a time-efficient way. This saves us a lot of time. Also the personalisation and branding features are well developed.”
The copy function is the most practical time-saver. Creating a new webinar means duplicating an existing one and adjusting the details — no rebuilding from scratch.
Personalization and branding matter because TimeTac, like many B2B SaaS companies, puts significant effort into maintaining a consistent professional image. Being able to customize the webinar room to match their brand keeps the experience polished from the attendee’s perspective — whether that attendee is a paying customer or a prospect evaluating the product for the first time.
Chat management is the third area. With external audiences that may be large and varied, keeping communication orderly during a session is essential.
“Both the public and moderated chat work very well. Additionally, the option to mute participants by default is very helpful.”
These are not flashy features, but they are the kind of reliable, well-implemented tools that make running recurring sessions feel effortless rather than laborious.
“Companies that commit to regular, well-structured webinars consistently report two things: their customers get better results, and their support teams spend less time on repetitive questions. TimeTac’s story is a textbook example of that dynamic. When you replace ad hoc individual sessions with a scalable, well-branded recurring format, you are not just saving time — you are building a more professional and consistent customer experience.”
Tomasz Bołcun
Brand Manager @ ClickMeeting
What Does TimeTac Think About ClickMeeting’s Stability?
External webinars raise the stakes. When the audience is your customers — not your colleagues — a poorly performing platform reflects directly on your brand. TimeTac runs sessions for new and existing clients every week, so this is not a hypothetical concern.
Is the platform reliable enough for external customer-facing sessions?
For sessions that are open to new and existing customers, reliability is non-negotiable. A technical failure during an onboarding webinar leaves exactly the wrong first impression.
TimeTac’s assessment is direct.
“Overall, the tool is very stable and performs well.”
That kind of low-drama assessment often matters more than any list of features. When a tool simply works — session after session, week after week — it stops being something you have to think about and becomes infrastructure you can depend on.
Would TimeTac Recommend ClickMeeting?
After years of weekly sessions and measurable results, TimeTac is well-positioned to assess what the platform delivers — and who it is best suited for.
What advice would they give to companies with similar training needs?
The recommendation from TimeTac is straightforward — and comes with a clear rationale.
“Yes, it enables us to effectively structure and deliver recurring training sessions or content, which helps save time in the right areas. This works particularly well for topics and content that are always the same. Additionally, the setup and the tool itself are easy to use without requiring extensive prior onboarding.”
Three things stand out in that recommendation:
- Recurring content scales well — if your team delivers the same training repeatedly, webinars are the most efficient format available.
- Time is saved where it matters — not in corners that compromise quality, but in administrative overhead and redundant repetition.
- The learning curve is minimal — new team members can get up to speed without days of training on the platform itself.
That last point is worth emphasizing. ClickMeeting is designed to be accessible to users who are not technically sophisticated — which is critical when running sessions for diverse external audiences who just want to learn about your product, not troubleshoot their conferencing software.
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FAQ
1. What is TimeTac and what do they do?
TimeTac is a European SaaS company that provides time tracking and attendance software for businesses. Their mission is to help organizations around the world use time more meaningfully by creating transparency around how work gets done.
2. How does TimeTac use ClickMeeting?
TimeTac uses ClickMeeting primarily in two departments: Marketing and Customer Success. Customer Success runs weekly recurring training sessions for new, onboarding, and existing customers. Marketing uses the platform for lead generation webinars on specific topics.
3. What problem did ClickMeeting help TimeTac solve?
Before using ClickMeeting, individual key user training sessions lasted 4–6 hours per person. Across the whole team, this was a massive time investment. Switching to group webinars with standardized content eliminated the redundancy while allowing the team to reach far more customers at once.
4. How much time does TimeTac spend planning webinars?
Planning all webinars for an entire year takes approximately half a day. The copy feature in ClickMeeting makes it easy to duplicate existing sessions with minimal rework.
5. Who attends TimeTac’s webinars?
Attendees include new customers, customers in the onboarding process, existing customers, and — for special topic webinars — leads who are not yet TimeTac customers.
6. Has ClickMeeting helped TimeTac acquire new customers?
Yes. Webinars on specific, carefully selected topics have been well received by prospects and have directly contributed to new client acquisitions.
7. Which ClickMeeting features does TimeTac find most useful?
The copy function for creating new webinars quickly, the personalization and branding options, and the chat management tools — particularly the ability to mute participants by default — are the most valued features.
8. Is ClickMeeting reliable for customer-facing sessions?
According to TimeTac, yes. Their assessment is that the tool is stable and performs well, which is essential for sessions open to external audiences.
9. Does TimeTac use any integrations with ClickMeeting?
Currently, TimeTac does not use external integrations. They have noted that a Google Calendar integration and a backup moderator feature would be useful additions.
10. Would TimeTac recommend ClickMeeting to other businesses?
Yes, without hesitation. They particularly recommend it for companies that run recurring training sessions or content where the topics remain consistent. They highlight the ease of setup and the minimal learning curve as key advantages.
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