You’re a smart company looking to increase your sales and profit. Your product is sound, reasonably priced, and useful. The only obstacle standing in the way of your company? Lack of brand awareness among the general public. However, there is a clever way to address it: organizing webinars.
How Webinars Increase Brand Awareness
Accessibility
Webinars are accessible to everyone with an internet connection. There are widespread areas of influence across the world that your webinars might possibly reach out and touch. Your product could simultaneously be discussed in Ontario and Chile – with no added cost!
This is one of the major reasons for the webinar’s growing popularity. What better way to increase awareness than to spread it through a virtual world with an audience of millions worldwide?
Cost Effectiveness
The cost of creating a webinar is relatively low, especially if you compare it to other marketing activities. There are various webinar platforms, none of which are incredibly pricy. Putting together a presentation might require the man (or woman) power of one or more hired guns. Running the show itself might require additional hands.
However, compared to the amount of increased awareness one’s product will gain from a well-attended webinar, the benefits definitely outweigh the costs. In fact, this type of marketing has proven so lucrative that many large companies actually create a sub-section in their marketing department specifically for this medium.
Appeal
Webinars are easy to attend – you can join them from any place using any device. In today’s society, where one rarely will dress in pants except to work and maybe to attend their niece’s birthday party, it is incredibly appealing that knowledge can be obtained online sitting on the same couch used to binge on Netflix.
Webinars are also fun, as they combine different formats of presentation together, and allow for interaction with attendees.
Potential
Those who sign up for or attend your webinar already have shown an interest in your company or yourself. This provides an initial engagement or a foundation for a relationship, which can be built upon. This is lead engagement at its best, because they are primed and pre-sold for whatever topic the webinar will address.
Also remember that through word of mouth, customers who have attended a webinar all become potential free sources of advertisement themselves. This can only lead to increased brand awareness for your company, as well as profits.
Bottom Line
There are really no cons to launching a webinar. As opposed to other forms of marketing, it is very cost effective and provides one of the best venues to spread the word about your brand. Just make sure you choose a reputable and efficient webinar service provider 😉
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