Are you having trouble attracting an audience to your webinar? Do you have valuable information ready for the masses, but no one seems to be coming forward? If so, you may have an advertisement problem with your webinar presentation. Like any presentation, people have to know it’s happening in order to attend it, and getting the word out on webinars can be a little difficult.
Luckily, you have the entirety of the internet on your side to help entice both an audience and interest in your webinar presentation. Through a variety of means, you can promote awareness, hand out invites, and attract the audience your presentation deserves.
How to Entice an Audience to Attend You Webinar
1. Advertise on Social Media
The best way to entice an audience to attend your webinar is to use social media as an advertisement vehicle. Most adults have some form of social media, whether it is Twitter, Instagram, Facebook, or Tumblr. Due to this, it is important to have advertisements on each of these sites. The more versatile you are, the easier it will be to find you and show interest in your webinar presentation. Advertising on social media is also super easy—it only requires a few clicks, a picture, a video, or a short description of whatever it is you’re selling or offering help with.
2. Go Where Your Audience Is
Who is your target audience? Though you can most likely find what you’re looking for through social media, it is important to streamline your search. Perhaps you’re looking for business owners, parents, young adults, baristas, or average Joes—you want to make sure you’re meeting your desired audience where they are.
3. Create an Email List
Email lists are a great way to get the word out on your webinar. When you have a webinar, you can use a registration form as a way to collect generic information on your target audience such as their email address. Once you have this, you’ll be able to let them know directly when your next presentation is and invite them to tell their friends and family who may also benefit from your webinar.
4. Offer Rewards
Typically, an incentive can go a long way. One way to build your audience is to offer rewards to individuals who sign up and register in a timely manner. Rewards can also be a number of things: maybe a mention on social media for a fellow entrepreneur, maybe a discount on the price of your webinar (if you charge), perhaps even a coupon or gift-card to a local business. Not only do these little things increase interest, but they also prompt your audience to share the news that you offer rewards to loyal customers and audience members.
5. Let People Know Who You Are
If you want to seem more personable to your audience, let them in a little bit. Show them who you are either through a video, a blog post, an email, or even a social media post—maybe an ‘about me’ Instagram snap, Facebook page, or Tumblr post. Again, this is using social media to your advertising advantage.
6. Try for Testimonials
After you’ve given a presentation, you can ask your audience to fill out and submit online feedback forms that detail what they liked, what they didn’t like, how they would change things, and their overall experience. These testimonials can simply help you improve your webinar for next time, or can be used as advertisement for your next presentation. If your current audience members are singing your praises, let everyone know!
7. Show Them Why Your Webinar Matters
If you’ve got a solution to a universal problem, helpful advice for a specific group, or simply information you think is beneficial to the average society member, you have to let them know why it matters to them. Using your social media platforms, paint a picture that explains why your product, business, or information needs to be heard. If your audience knows what’s in it for them, they’re more likely to attend.
8. Broadcast the Convenience
Webinars are highly convenient presentation vehicles. They help unite presenters and audiences even when they’re geographically dispersed. Show potential audience members how advantageous your webinar can be for them—they can attend from anywhere, share it with anyone, and they get the luxury of an in-person presentation without having to travel.
9. Draw Up Bullet Points
Does your webinar have a lot of information? Could it be easy to get lost in everything you have to say? If so, break down your webinar to some key points and make sure to advertise those. Your potential audience will not want to be forced to figure things out for themselves—they’d rather be told so they can make a quicker decision. Condense your info, send it out into the world, and watch the audience members roll in.
10. Sometimes a Little Ambiguity Can Help
If you’ve got exciting, enticing news to share but don’t want to give it all away before your actual webinar, it’s okay to practice some ambiguity. Let your audience know that you’ve got something big, interesting, or important to say and invite them to find out what it is. This peaks their interest and gives you a small advantage when deciding how best to reveal your main points.