Over the past few years, webinars have become one of the most effective and beneficial marking tools for any kind of business or online presence, such as blogs. With advances in technology and the popularity of video marketing, 2017 looks like it will be the year of the webinar.

Why will webinars dominate online marketing in 2017? Many industry analysts see that in 2017, businesses will need to focus on customer experience, continue to provide high-quality content, use more video, and integrate social media marketing as part of their strategies. Well-produced and executed webinars can be used to leverage the power of technology to effectively market your products, grow your brand, and connect with your target audience.

There are many reasons why webinars are here to stay and will dominate internet marketing in 2017. Here are our top 10 reasons.


1. Most Cost-Effective Marketing Tool

When it comes to using the best kind of marketing techniques in the most cost-effective way, webinars trump them all. Of course, webinars arenít free to host and it takes time and planning to present high-quality content. However, you are able to reach a worldwide audience and interact with your customers on a very personal level. That is not possible with email marketing, or through your website blog.


2. Webinars Are Convenient And Flexible

Webinars are also extremely convenient because they can be watched by anyone with an internet connection, no matter where they may be in the world. Both you and your audience can attend the online event in a place that is most convenient, be that an office, home, or even hotel room. This allows marketers tremendous opportunities in reaching a global scale.

They are also flexible enough to be used by any kind of business. For example, webinars can be used to boost sales, educate staff or customers, demonstrate new products, or reward loyal customers, just to name a few.


3. Establish Your Authority

It is a known fact that authority sells and in 2017, consumers will be looking to authority sites, trusted brands, and industry leaders when making decisions on purchasing products. Webinars give you the chance to establish your authority in your niche. For example, you get to demonstrate your products in real-time, answer questions from attendees, and explain the benefits of your product.


4. Great Brand Building Tool

Your brand is what sets your business apart from your competitors and brands sell. Regularly hosting webinars is a fantastic way to build your brand. In 2017, marketers that have weak brands or no brands at all will find it difficult to sell their products. You can use webinars to showcase a visual image of your brand, establish your unique selling proposition, and promote your product directly to your customers.


5. Excellent Platform For Training And Education

One of the unique methods of using webinars for online marketing is their great potential to be used as educational and training tools. More and more consumers do research on products and want to know how products work before they buy them. You can use webinars to highlight and educate them on the benefits of your product.

In addition, the fact that webinars can be recorded for future use means that they are great training tools. This can save a company time when training new staff or rolling out new policies and workplace procedures.


6. Webinars Can Be Repackaged

Any webinar can be repackaged and redistributed in many ways. For example, you could split your webinar into shorter videos and upload them to video sharing sites. Alternatively, you could use each video as a topic for a series of blog posts. You can also use the content and slides to create an eBook. All these ways of repackaging a webinar can help increase your digital footprint and boost referrals back to your website.


7. Video Marketing

The growth of video marketing is phenomenal and 2017 will see an upsurge in marketers using video marketing. In fact, itís predicted that almost 75% of all internet traffic in 2017 will be video. Having plenty of video-rich content will be more and more important for any website. The fact that webinars are a rich source of video material will help to boost your marketing strategy. Other research shows that even having the word “video” in an email subject or blog post can greatly boost click-through rates.


8. See Your Customer Base Grow

Webinars are also a great way to increase your customer base and expand your email-marketing list. Every attendee who signs up for your webinar has to leave his or her email address. You can then use this information to send out post-webinar emails, marketing emails, and invitations for future webinars.


9. Strengthen Customer Relationships

In 2017, there will be an increase in consumers making purchasing decisions based on relationships they have with companies. In fact, relationship marketing has seen a huge growth spurt as consumers are tired of deceptive selling practices and lean towards favoring brands they trust.

Webinars are great ways to forge strong relationships with your customers from the very start. For example, where else can customers ask you questions about your products, see live demonstrations, and receive special offers?

You can also use webinars to strengthen already existing relationships by offering exclusive demonstrations and access to “customer only” webinars.


10. Boosts Social Media Marketing

Social media marketing is seen as one of the principal ways to reach and engage with new customers on a regular basis. Webinars can boost your social media marketing campaigns and social media can be leveraged promote your webinars.

For example, you can use slides and other visuals from your webinar to post your social media news feed. Alternatively, you could make a short video to promote your webinar. If it’s visually appealing and entertaining, others are sure to repost it and help promote your webinar even more.


In conclusion, the above reasons all demonstrate exactly why 2017 will be an exciting year for marketers using webinars that will greatly boost your online marketing strategies.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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