Tag: marketing

Tips To Keep Your Product Launch Webinar From Being Overly Promotional
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marketing

Tips To Keep Your Product Launch Webinar From Being Overly Promotional

In today’s technological world, marketers understand the importance of hosting online webinars to introduce new products and services, but they also understand the dangers of being overly promotional. Consumers can be easily turned off if the product is thrown right...

/ March 27, 2015
A Little Birdie Told Me: Marketing Your Live Webinar on Twitter
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marketing

A Little Birdie Told Me: Marketing Your Live Webinar on Twitter

Using social media to market your webinar is a no-brainer. It’s not as straightforward as it looks, though. Simply posting over and over that your webinar is happening will get the word out, but it won’t address the “how” and...

/ March 16, 2015
Whitepapers Versus Webinars In Reaching An Online Audience
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Whitepapers Versus Webinars In Reaching An Online Audience

Whitepapers and Webinars are both helpful tools in reaching an online market, and both have their particular uses and benefits. Whitepapers are designed to be authoritative and in-depth getting their name from their government counterparts. Where a webinar is just...

/ March 6, 2015
Using Webinars To Develop And Build Your Brand
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Using Webinars To Develop And Build Your Brand

In today’s society, almost everyone has heard about the importance of developing a brand. Tools such as social media and advertisements are often used to promote one’s brand, but webinars have quickly become one of the most popular ways to...

/ February 25, 2015
Webinars And Relationship Marketing: A Match Made In Heaven
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marketing

Webinars And Relationship Marketing: A Match Made In Heaven

Relationship marketing is a concept that is defined as marketing that focuses on the satisfaction and long-term retention of the customer as opposed to simply making a sale. In contrast to other forms of marketing, relationship marketing recognizes the value...

/ February 18, 2015
Announce And Launch Your Next Great Product With A Webinar
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marketing

Announce And Launch Your Next Great Product With A Webinar

The Information Age has changed the way we do business, that’s for sure. So why are you still thinking of doing it old school with the launch of your next great product? It’s time to stop trying to book that glitzy...

/ January 5, 2015
Webinars Versus Content And Article Marketing
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Webinars Versus Content And Article Marketing

The Internet has revolutionized the human experience in so many ways that were formerly unthinkable. Take marketing for example, before the dawn of the Digital Age we were consigned to receive information and sales pitch in literal piles of leaflets,...

/ December 12, 2014
Why Smart Companies Use Webinars To Increase Brand Awareness
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marketing

Why Smart Companies Use Webinars To Increase Brand Awareness

You’re a smart company looking to increase your sales and profit. Your product is sound, reasonably priced, and useful. The only obstacle standing in the way of your company? Lack of brand awareness among the general public. However, there is...

/ October 27, 2014
How Webinars Expand Reach To Your Target Audience In Online Marketing
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How Webinars Expand Reach To Your Target Audience In Online Marketing

The beauty of online marketing, as marketing organizations have come to appreciate, is that you can reach out to your target audience using less time and money and for good reason. Because really, in today’s world of business competition and...

/ September 12, 2014
5 Ways Webinars Help Boost Social Media Campaigns
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marketing

5 Ways Webinars Help Boost Social Media Campaigns

The advent of social media has deeply changed the way companies communicate with their customers. What was once a one-way communication to offer products or services has become a two-way dialogue, with companies offering marketing pitches and customers discussing their...

/ August 20, 2014