The power to influence your webinar attendees isn’t just in the way you present your presentation or the quality information that you provide. Offering incentives in the form of extra perks for your webinar attendees is one way to greatly influence your audience and make more sales. When it comes to giving away something of value, the only factor that restricts you is your imagination.

In this article, you will learn why you should give extra perks to your webinar attendees and what some of the best freebies you can give are.


Why Give Extra Perks to Your Webinar Audience

It is true that a well-prepared and well-presented webinar provides great value to your audience. That is especially true when you present . Your audience leaves the webinar having learned something new and valuable. Therefore, you could think that you have done enough to convert them or get them to opt in.

Giving away extra perks during your webinar is a way to add tremendous value to your presentation. After all, who doesn’t love to get something for free? In fact, if a person knows that the free item is of value to them, they are usually willing to go to great lengths to get it. Giving away something for free is the best way to get people interested in your product or service.

Providing free perks also helps to strengthen the relationship with your customers. When your customers receive a product or service for free, they will be more inclined to want to repay you, and this can lead to return customers. Very often, this means signing up for your next webinar or even purchasing a product.


What are the Best Perks for Your Audience?

Let’s look at some of the best ways that you can use freebies and extra perks to leverage a positive response from your audience and even boost sales.

A Free eBook

There are many different types of eBooks that you can offer your audience for free. For example, you could make a PDF book from the transcript and slides in your webinar presentation. Just think about it, you already have all the content you need. All you need to is format the text and pictures to make an interesting eBook.

This gives you the chance to make nice bulleted lists, colorful charts and graphs, and have your educational slides and other visuals nicely presented in the document. In the end, if the eBook that you produce compliments your presentation, then it is something that your audience will value. You should remember to include the appropriate links back to your website.

However, you could also give away other books that are connected to your niche or industry that offers valuable information. It could be a book that you found especially helpful, or one that you know compliments your webinar.


Store Coupons and Discount Codes

Another great freebie that you can give away is store coupons. Store coupons and discount codes kept exclusively for webinar attendee can provide a great incentive to opt in.

For example, you could offer a coupon that allows the attendee to have a free trial of one of your products or services. This could be just enough to entice the person to sign up as a paying user. This is a great way to take away the risk from paying for a product that they are not sure about.

If you are using store coupons or discount codes as an incentive to your webinar audience, it’s important to keep this until the end. It can be viewed as a reward for showing enough interest in your product to stay until the end. Of course, it’s important to periodically in the webinar to mention that you have a special offer at the end.


Exclusive Information

Another perk for your webinar audience is to offer exclusive information that isn’t available elsewhere. Therefore, at the end of your webinar or in your post-webinar follow-up emails, you could provide exclusive links to members-only areas of your website. Here you could provide extra educational material, more information on your products or services, or recordings of all your previous webinars.

The most important thing to remember is that the audience needs to know that this is a perk that cannot be found anywhere else. This adds value to the exclusive information that you provide and makes the webinar attendee feel special.


Free Downloads

Free downloads can also be a great incentive for your audience to keep them interested in your topic. Of course, you can provide links to download recordings, transcripts, or the slide used in your webinar.

However, depending on the type of industry you are in, you could source information, apps, and files that would be of interest your audience. For example, are there any apps that could benefit your audience? You could provide the possibility to download these from your website. You could also offer third-party files in the form of pictures, graphics, and other visuals that could be used by your audience.

You could also record extra training videos for your audience and add these at the end of your webinar as an extra perk, so, after the webinar presentation, the audience can download and view these videos in their own time.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

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