Imagine this challenge: overnight, your traditional promotional meetings and training sessions become impossible. Thousands of teachers across Serbia depend on your help and expert support. How do you reach them all while maintaining the quality and personal touch of face-to-face meetings? This was exactly the dilemma Klett Publishing House faced in 2020.
This transformation story is more than just a tale of going digital. It’s an example of how the right tools can not only solve a crisis but open entirely new opportunities for growth. ClickMeeting became not a temporary solution for Klett, but the foundation of a lasting change that increased their reach to audiences tenfold.
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Key Takeaways
Through implementing ClickMeeting, Klett Publishing House achieved spectacular results:
- Organized 927 online events over 5 years
- Reached 36,141 participants – representing 80% of the publisher’s entire audience base
- Transitioned from local in-person meetings to nationwide reach
- Built a platform for ongoing communication with teachers
- Maintained high engagement levels through interactive features
- Created a library of recordings for repeated use
A Publisher with 20 Years of Tradition and Educational Mission
For over two decades, Klett Publishing House has been shaping Serbian education. As a leading provider of school textbooks, they work with more than 1,000 local authors from diverse fields. The publisher’s portfolio encompasses nearly 2,000 titles for primary and secondary schools.
But the company doesn’t limit itself to traditional printed publications. Since 2017, Klett has consistently developed modern, interactive digital textbooks. In addition to high-quality books, required readings, and exam preparation materials, the publisher engages in socially responsible projects that support education beyond the classroom. 
The recipients of Klett’s initiatives are primarily teachers – people who shape young Serbian minds every day. It’s to them that the webinars, training sessions, and meetings organized by the publisher are directed.
The Pandemic as a Catalyst for Change
Before 2020, Klett hosted traditional in-person meetings and textbook promotions in various cities across Serbia. This form of operation worked well but had its natural limitations – geographical reach, organizational costs, and the number of participants who could attend a given event.
The outbreak of the COVID-19 pandemic presented the publisher with a fundamental challenge: how to maintain contact with teachers when physical meetings became impossible? Teachers needed support, information, and training – especially in the face of the transition to remote learning.
“We needed to find new ways to connect with teachers. Webinars, lectures, and online events became the solution, and the ClickMeeting platform was invaluable in helping us make this transition successfully.”
The decision to choose ClickMeeting was strategic. The publisher needed a tool that would be not only functional but also reliable and intuitive to use – both for the Klett team and for teachers participating in the events.
ClickMeeting as the Foundation of a New Communication Strategy
Implementing ClickMeeting allowed Klett to do much more than just survive a difficult pandemic period. It became the foundation of a long-term communication strategy with their audience.
“What started as a necessity during the pandemic turned into a best practice we have continued and significantly improved in the following years.”
The platform enabled Klett to maintain continuity in delivering essential information and support to teachers. Moreover, webinars proved to be a form that brings additional benefits unavailable in traditional in-person meetings.
Features That Change the Game
Klett particularly appreciates several key ClickMeeting functionalities that support the realization of the publisher’s educational and communication goals.
The Q&A feature is the centerpiece of every event. Thanks to it, teachers can ask questions in real-time and receive immediate answers from Klett experts. This creates dynamic, two-way communication that would be difficult to achieve in traditional, large in-person meetings.
“The Q&A feature is central for us, as it allows real-time interaction with participants.”
The automated event option proved equally valuable. It allows replaying a previously recorded webinar at a different time, which is ideal when reaching teachers in different time zones or enabling participation for those who couldn’t attend the live event.
Follow-up emails are another tool that Klett uses to maximize the value of each event. After the webinar ends, participants automatically receive messages with additional materials, satisfaction surveys, and feedback requests. This is an invaluable source of feedback that helps the publisher constantly improve the quality of their events.
“Follow-up emails are extremely valuable for collecting feedback and insights through surveys after the sessions.”
Spectacular Results in Numbers
The numbers speak for themselves: in just five years, Klett Publishing House organized 927 online events, with a total participation of 36,141 teachers. This impressive number represents 80% of the publisher’s entire audience base.
Imagine the scale of this change: from local meetings in individual Serbian cities to a nationwide communication platform that regularly engages tens of thousands of teachers. This is a transformation that would have been impossible without the right technological tool.
The regularity and consistency in organizing events allowed Klett to build a lasting relationship with teachers. Webinars became an anticipated element of the educational calendar, a place where teachers can count on current information, expert support, and exchange of experiences.
Reliability and Support That Build Trust
What does Klett particularly value about ClickMeeting? Above all, system stability and professional customer support.
“ClickMeeting is a reliable, easy-to-use platform that enables us to deliver professional, creative, and interactive webinars while maintaining strong communication with our target audience.”
Platform stability is especially important. When you’re organizing an event for hundreds of teachers, you can’t afford technical problems or unexpected failures. ClickMeeting gives Klett peace of mind and certainty that events will go according to plan.
“We particularly value the system’s stability and the excellent customer support, which give us confidence and allow us to focus on the quality of our content.”
This allows the Klett team to focus on what matters most – preparing valuable, engaging content for teachers, instead of worrying about technical aspects.
Recommendation for Other Event Organizers
Klett’s experience with ClickMeeting is so positive that the publisher unhesitatingly recommends the platform to other event organizers.
“We would absolutely recommend ClickMeeting to other event organizers, as it offers the perfect balance of functionality, simplicity, and a professional experience for participants.”
This recommendation is not accidental. It comes from five years of practical experience, hundreds of organized events, and tens of thousands of satisfied participants. This is the voice of an expert who has gone through the entire digital transformation journey and knows how important choosing the right tool is.
Lessons for Other Educational Organizations
The Klett Publishing House story carries an important message for other educational organizations and publishers: transitioning to online format is not the end of personal contact with audiences, but the beginning of new possibilities.
Webinars allow you to reach a much wider audience than traditional in-person meetings. They eliminate geographical and logistical barriers. They enable recording and repeated use of valuable content. They provide tools for measuring engagement and collecting feedback.
The key to success, however, is choosing the right platform – one that not only offers needed features but also ensures stability, intuitiveness, and professional support.
The Future of Education in a Hybrid Model
Klett Publishing House shows that the future of education and communication in the educational sector lies in a hybrid model. Traditional forms of operation – printed textbooks, in-person meetings – still have their place. But digital tools, such as interactive textbooks and webinars, are no longer an addition but an integral part of the strategy.
This approach allows you to maximize the benefits of both worlds: preserve the value of personal contact and traditional materials while leveraging the possibilities of digital technologies to expand reach and increase efficiency.
For teachers, this means better access to support and educational materials. For the publisher – the opportunity to build stronger, more long-term relationships with audiences. And ultimately, for the entire education system – higher quality teaching and better preparation of students for the future.
Want to Follow in Klett’s Footsteps?
If you represent an educational organization, publishing house, or any institution that wants to effectively communicate with its audiences, the Klett Publishing House story shows what’s possible with the right tools.
ClickMeeting offers all the features that allowed Klett to achieve such impressive results: a stable platform for conducting professional webinars, tools for interacting with participants, the ability to record and automate events, and comprehensive technical support.
You can start your digital transformation today.
Test ClickMeeting for free and see how the platform can support achieving your organization’s goals.
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