One way to turn a good webinar into a great webinar is to have a guest speaker participate in your webinar. In fact, there are many reasons why you should!
At first, it may seem that it may be very difficult to organize a guest speaker. After all, you probably already have so much to plan and organize for your webinar. However, you may be surprised at just how easy it is to find and arrange for a guest speaker.
That obvious benefit of having a guest speaker for your webinar is that the number of registrants will rise. You will also notice that from your registrants, a higher percentage will actually attend the webinar.
What are the other benefits of having one or more guest speakers at your webinar? Here are the top 6 reasons.
1. Widens Your Audience Base
Having a guest speaker at your webinar will immediately make the webinar be more attractive to your customers. The reason for this is twofold. First of all, your customers will be excited by the fact that they can hear from an industry expert. The second reason is that your guest speaker/s will also promote the webinar to their customers.
This does much to widen your audience base because you will reach an audience that was never possible without a guest speaker.
You will also find that it is much easier to promote your webinar just by mentioning the name of your guest speaker. In fact, many studies show that if you have an authority guest speaker at your webinar, you can boost attendance by 200% to 300%.
2. Establishes Your Webinar Authority
The second benefit of a guest speaker for your webinar is the fact that it strengthens your authority. This can be especially useful if you are a startup or you haven’t yet had the chance to establish your authority.
There’s a saying that says, “Tell me who your friends are and I will tell you who you are.” This can be very true when it comes to your guest speaker. Your audience will be able to tell much about your product and service just by the guest speakers that you have at your webinar.
Even if you are already an established authority in your niche, the presence of one or more guest speakers will only enhance your authority even more
So, continue to build relationships with authority figures in your industry and invite them to be a guest speaker in your webinars.
3. Makes Your Content More Exciting
All webinars need to be dynamic, exciting, and full of information. Of course, there are many ways to do this with using great slides. However, a guest speaker will bring a measure of excitement to your webinar.
Your guest speaker will usually be enthusiastic because it is also his chance to shine before a new audience. Therefore, when he or she talks enthusiastically and passionately about the topic this will only add to the dynamics of your webinar.
4. Adds A New Perspective
Number 4 on the list of the benefits of a guest speaker for webinars is the fact that they can look at the topic from a whole new perspective. Your guest speaker will bring to the webinar all his experience, knowledge, and unique ideas which will enhance the content of your webinar.
There could be particular parts of your webinar that your guest speaker could tackle himself. Alternatively, you could ask him a series of questions. He could even chair a Q&A session. All of this will add something unique to your webinar and give your audience something of value.
5. Takes Pressure Off You
Although it can take more effort to organize a guest speaker for your webinar, during the presentation you can relax a bit more. Having one or more guest speakers at your webinar takes a lot of pressure off you during the presentation.
Therefore, you can actually accomplish more with less. How is this so? Because you have a guest speaker, your presentation in terms of value for your audience is much greater. However, because a portion of the time is allocated to your guest speaker, and he has to prepare and deliver that part, you are doing less.
In fact, it is also a chance for you to learn from the guest speaker as they share their knowledge.
6. Improves Credibility Of The Host
Finally, having a guest speaker will help to cement the credibility of you and your product. People can sometimes be suspicious of claims made by the owner of the product. However, if you have a respected industry authority endorse your product and speak with enthusiasm, then your credibility is automatically improved.