Building Your Own Webinar sounds like a great adventure. You get to construct everything yourself from the floor up. What better way to develop your brand than to have total control over it? For some people, and depending on the platform you use, the development of your webinar might not seem as tricky as you think, but there are underlying things that need to go into account when you are considering taking complete project management duties upon yourself with your presentation. 

Do You Really Have What it Takes?

So you have your hands on some editing software or better yet you’ve found a website that is going to help you build and develop your own material using some of their handy-dandy templates and designs. At first glance it all looks so easy and you realize that after a few hours you could easily have the thing ready for some preliminary viewing. You gather your friends around for a private screening and at the end of it the room is completely dead with silence while you’re still beaming with pride at your achievement. So where could you have gone wrong?

Just because the set up seems simple and you can essentially do everything yourself, there are still so many other more finite aspects that go into the creation of these pieces. There is a reason web designers and other creative individuals can seemingly create without much effort and it has very little to do with raw talent, and all the more to deal with years of study and practice. Instead of trying to learn everything all at once delegate your projects out so that you can focus on making the best possible package for your audience.

The Glory of Hiring Someone

When it comes to hiring somebody to help you design your webinar one of the top perks that you can look forward to is knowing that whoever that person or company you chose is, they are totally dedicated (or surely should be) to providing you the best service that they can. For most of us, we aren’t movie directors and marketing moguls in our spare time. Instead of trying to be the Jack-of-All-Trades, you get to sit and focus on other areas within your business model.

Delegating is one of the most crucial elements to successful business operation, and never could it be more important than right out on the frontline with a project that is going to put your face, your image, and your brand, directly in the hands of your target audience. If you look like you are dated and out of style, you can quickly lose the respect of your peers, but the opposite applies too. If you are looking way too polished and prim you can come across like a greased up, oily, used-car salesperson. There is a fine line with balancing your image and a production assistant can help you really develop this outlook.

Project the Best

What you project out into the world of business can quickly turn around on you and make or break your brand. When you spread yourself thin and try to take on more than you can handle within a given project, the work reflects in lots of ways. Perhaps one of the worst ways is that nothing you do actually ever gets completed on the level of performance that it should and perhaps the only one that truly knows this is yourself.

The boost in confidence that comes from successfully completing a project is beyond a doubt one of the best ways to keep your motivation revved up and your productivity skyward.  Instead of setting yourself up for a failure by doing something you have absolutely no experience in, take the chance as a moment to invest in yourself and your vision, and get the proper people to help you make it happen.

Don’t Date Yourself

Remember those old cover photos or YouTube videos that surface from time to time of a performer before they ‘made it big time’? They almost always are ridiculous and date themselves quickly. You clearly don’t want your webinar looking like that fresh off the press. Instead you want it filled with a mixture of styles that groove well enough together to establish the brand recognition that your company deserves.

Be Remembered for the Right Things

At the end of the day people that are interested in what you have to say are going to walk away with useful content one way or another. One of your main goals as to make sure that information is as readily available and distraction-free as possible. If your final project ends up looking the best that it can, your chances of being able to attract the attention and convert those that may be new to your presentation material, is right in the sweet spot.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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