Having clearly defined goals is necessary in your personal life and in your business life if you want to achieve any kind of success. The same is true when it comes to webinars ñ successful webinars are always based on goals which are attainable and clearly set out from the beginning.

When planning your webinar there is, of course, so much to think about and plan for. You need to have an engaging topic, an outline for your presentation, use slides to emphasize your main points, and make sure that all the technical side of the webinar is working properly.

However, if you fail to set specific goals during your webinar planning, you could end up without achieving anything of significance from your online presentation.


Why are goals so important for your webinar?

The Importance of Setting Goals for Your Webinar

The importance of setting achievable goals for your webinar can be well illustrated by any competitive team sports. Let’s say that you have 2 teams of 11 players and a ball in an empty field. If there are no goals at either end of the field, there is no purpose or incentive for any of the players to participate.

However, as soon as you put goals at each end of the pitch, the purpose of the game become clear and it’s then possible to measure the success of each team.

It’s the same with webinars. You can plan and execute an amazing webinar, but if you failed to define the specific goals in the planning stage, you will not be able to measure the success of your presentation.


What are some of the goals you can set as part of your webinar planning?

How to Set Goals in Your Webinar Planning

It can be a challenge to plan each webinar with a specific goal in mind. However, the effort and time taken will be well worth it. This is because each goal will give you focus when delivering your webinar and it will help you measure its success when it’s finished.

Here are some ways that you can set the right goals for your forthcoming webinar.


What are the Main Objectives for Your Business?

It is very important from the start to know exactly where you are at with your business plan and identify how webinars can fit into your overall goal.


You should ask yourself these questions to identify the right goal for your webinar:

  • Do I need to build my email list and establish my authority in my industry?
  • Do I want to increase sales to already existing customers?
  • Do I need to demonstrate products to educate customers and nurture relationships?
  • Do I need to expand my customer base?


When you have a definitive answer to one of these questions, you are then able to plan your webinar accordingly.

For example, if you are new in your niche and need to establish your authority, your webinar should include other industry authorities, which will boost your reputation. Alternatively, you may want to focus on how to promote your webinar through social media platforms. However, if your need to increase sales, you need to focus on how to develop engaging content to funnel sales during your webinar.


Have Specific Goals with a Narrow Focus

The next step in the planning process is to make sure that your goals are specific and narrow enough to help you achieve success.

For example, your main business goal may be to become a thought leader in your specific niche. However, that goal is very vague, ineffective and lacks focus. For example, if you are just starting out, it may be some time until you reach that goal.

A more specific goal would be to become a thought leader by providing relevant, specific, unique, and authoritative insight for your audience.

That main goal can then be broken down into smaller, achievable goals that you can obtain in a specific timeframe. For example, each webinar could focus on a specific aspect on how to use your product and build your influence.


There are many other goals that you can set during your webinar planning. Some of these are:

  • Target number of registrants
  • Target number of attendees
  • Post-webinar goals
  • Target on the number of sales created


Once you have these specific goals in place, you are now in a much better position to measure the success of your webinar in relation to your goals.


Set Measurable Goals

Only measurable goals will help you determine the success of your webinar. For example, if the objective of your webinar was to grow your marketing list, your measurable goal could look something like this:

  • 400 registrants with over 50% attendance rate
  • 70% of attendees stay until the end of the webinar
  • Build email list by 150 email addresses


At the end of the webinar, you can analyze how successful you were in meeting your goals. If you didn’t manage to meet some of your goals, you can adjust your presentation for the next time to make sure and meet these goals for your business success.

Setting goals for your webinar should be an integral part of your webinar planning. Once you have specific goals in place for each webinar you will become more focused in your presentation and see our business go from strength to strength.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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