Looking to grow your network marketing business? Invest in an MLM webinar!
MLM webinars will offer you a dynamic way to engage your target audience, drive sales, and grow your company to new heights. Just make sure you know how to host a killer event…
Don’t worry, it’s not that hard. We’ll teach you everything you need to know in this comprehensive article. Keep reading to learn seven strategic tips you can use to host business-boosting webinars that resonate with viewers and motivate them to take action.
Table of Contents
1. Invest In An MLM Webinar Platform
You can’t host a successful MLM webinar without a reliable webinar platform. But which one should you choose? Ask yourself these three questions to select the right tool:
- What Features Do I Need? There are plenty of webinar solutions on the market, and each has a slightly different set of features. Most users want screen sharing capabilities, polls and surveys, and moderated chat, but you need to decide for yourself.
- How User-Friendly is the Platform? Your webinar solution won’t benefit your MLM company if you can’t use it. Read reviews and, if possible, test the platform before you buy it. That way you can properly evaluate its user-friendliness.
- How Much Can I Spend on This Tool? Finally, consider your budget. You don’t have to break the bank for a quality webinar solution. Pick a price point and stick to it.
ClickMeeting is a popular webinar tool. In fact, it’s used by tens of thousands of people in 125+ countries around the world. This is because ClickMeeting is jam-packed with quality features, including custom branding, screen sharing, polls and surveys, moderated chat, Facebook and YouTube streaming, webinar recordings, and even attendee statistics.
Just as important, ClickMeeting is affordable. Start your 30-day free trial right now. If you enjoy the tool, you can get a paid plan for as little as $26 a month. See you on the inside!
2. Brainstorm The Best Topic
What’s your MLM webinar going to be about?
You might have tons of ideas in this regard. But if not, just ask yourself this question, “What is my audience interested in?” This is a great way to begin the brainstorming process.
You might want to run a few product demos. Or speak to attendees about the exciting business opportunity you can offer them. Or something completely different—it’s up to you.
Whatever you decide, make sure the topic will hook the people in your target market. If it doesn’t, no one will attend your online event and it won’t be successful. This is obviously not what you want, so take time to brainstorm an engaging topic for your webinar.
3. Craft Valuable Content
Now that you know what to talk about during your MLM webinar you can craft content.
The best webinar content educates and engages. In other words, it teaches attendees something valuable in an entertaining way. There are a few ways to do this:
- Tell Stories: Stories are inherently engaging. By sharing real-life examples during your webinar presentation, you’ll grab your audience’s attention— and hold it.
- Use Visuals: Your attendees don’t want to stare at you for 60 minutes straight. Switch things up and give them eye-catching charts and graphs to look at instead. If appropriate, find a video for them to watch, too. These things will keep them engaged.
- Ask for Participation: Last but not least, ask your audience questions during your webinar presentation. Even simple queries like, “Does that make sense?” can boost engagement levels. Doing so will force attendees to engage with your material.
4. Promote Your MLM Webinar
You’ve worked hard and created killer content for your first MLM webinar. Now what? You need to promote your event to your target audience. That way people actually, you know, show up.
There are a ton of ways to market your webinar…
If you have an email list, send messages to your subscribers. If you’re on social media, publish content to get people excited about the get-together. If you have money to burn, invest in social media ads, or hire a social media influencer to promote your webinar to their audience.
You need to invest as much time and effort into promoting your webinar as you did into crafting valuable content. But it will all be worth it in the end—we promise.
5. Ace Your Presentation
Here’s the truth: you need more than valuable content. You need to deliver said content in a compelling and likable way. Use these tips to ace your webinar presentation:
- Start Strong: Do your best to hook your audience from the beginning. Otherwise they’ll tune out. So hit viewers with a joke, story, or question right out of the gate.
- Be Passionate: Do you care about your MLM webinar? Let your passion shine through. It’s much easier to engage with people who clearly love what they’re doing.
- Practice A Lot: Run through your webinar presentation multiple times before you deliver it to a live audience. That way you feel comfortable with the material.
6. Follow-Up Post MLM Webinar
Your conversation with attendees shouldn’t end when your webinar does.
Follow up with attendees via email. Doing so will give you a chance to thank your audience for attending, provide additional resources for them to sift through, offer special deals on your products and/or services, and build deep business relationships with these people.
All of these things will help you grow your MLM company to new heights. After all, the entire business model is built on the quality of your relationships, isn’t it?
7. Analyze The Results You Achieve
Finally, dig into the data to learn what worked and what didn’t.
Analyze attendance rates, participant engagement levels, and post-event feedback for every MLM webinar you host. This will help you identify areas for improvement. You can then use what you learn to ensure future events are better than previous ones.
Use Webinars to Win at Network Marketing
The strategies above will help you host successful MLM webinars. Now you just have to implement them. Will it take work? Yes. Will it be worth it? Yes!
Once you learn to create valuable content and deliver it to a large audience in engaging ways, your MLM company will skyrocket. Just don’t forget to invest in a quality webinar platform.
ClickMeeting is a top-rated choice. Sign up for a free 30-day trial and get access to all of our platform’s top features, like custom branding, screen sharing, polls and surveys, social media streaming, webinar recordings, and detailed event analytics. You won’t regret it!
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