There’s an adage that “a picture can paint 1,000 words.” It’s a known fact that the human mind can process much more information when it’s presented in a visual manner. That means that the key to having a dynamite webinar is to use engaging and eye-catching visuals in your presentation. In fact, using great visuals is one of the most important aspects of your webinar.

Why are visuals so important in your webinar presentation? Apart from helping people to process information much quicker, people just love visuals.


Here are some facts that show why you need good, high-quality visuals in your presentation:

  • When looking at web pages, people spend more time on pages with visual content.
  • The most popular presentations have 30 or more visual images.
  • Visuals increase retention by nearly 50%.
  • Content with visuals and / or video attract more inbound links.


How can you use visual interest to create a webinar to remember? Here are 4 ways to use visual content in a webinar.


Source High-Quality Images

It can be easy to get into a rut when it comes to choosing images for your webinar. In the end, this can have a negative impact on your brand if your customers see the same visuals on your website, blog, social media, and webinar presentations.

Of course, you may not have a collection of high-quality photos to use. Therefore, you may have to source images from stock photo collections. There are a number of good sources that offer high-quality, royalty-free stock photos.

The quality of your images will have a direct impact on your marketing efforts and how effectively you promote your webinar.


Keep Slides Interesting

Make sure that your slides are colorful, clear, and have images on them. Remember, that during a webinar you have to work extra hard to keep your audience’s attention. If you just have slides that are just a plain background with some black text you audience may start losing interest.

To keep their interest sparked you need to make sure that each slide is visually interesting. To do this, it’s important that each slide adds something new to the presentation and they should never be used just to repeat what you say.

One pitfall that many webinar hosts make is to put too much information on one slide. It could be that you have a sub-topic with several main bulleted points. Don’t have them all on one slide. You should break down the bulleted points and give each point its own slide. This way, even plain slides become much more interesting.

If you feel that your presentation needs a list of bulleted points, try to have them set out in a visually appealing way. For example, PowerPoint has a “Smart Art” feature that can help to make bulleted lists visually more interesting.

A word of caution, though: although it’s good to use images and pictures as much as possible, the constraints of webinars mean that slides with full-size pictures may take a long time to load. So, make sure and use smaller pictures that are set out well.


Use Infographics

Infographics are a great way to get your message across because they combine visual elements, which are reinforced by text. This actually makes a deeper impression on the viewer’s mind. Think about why this is so.

Pictures already conjure up a whole series of thoughts and ideas. When you add a phrase to those pictures you are focusing the viewer’s attention on the specific message that you want to put across. Then, when your attendees hear you speak about the very same thought, the message is reinforced even further.

Another reason that infographics work well is that people love facts, stats, and figures and infographics are great ways of delivering those. What’s more, the infographic will do a lot to establish you as an authority in your niche.


Create Ever Green Content

It’s important you use engaging slides, which contain a complete thought. Therefore, when creating visuals for webinars, it is very important to think of the bigger picture and create ‘evergreen visuals.’ What do we mean by that?

You should design at least some of the visuals you create for your webinar for repackaging on other platforms. For example, you could create a stunning infographic for your webinar with the idea that later this will be posted on Facebook, Instagram, or Twitter. Alternatively, you could have a series of slides that could be used as the basis for blog posts.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

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