It can be a challenge to choose the right expert speaker for your next webinar presentation. If you get the right kind of industry leader to participate, then it can add quality, authority, and sparkle to your webinar. However, the wrong kind of speaker can detract from your message and leave the audience confused and frustrated.

The key to choosing the speaker for your event is matching the skills, experience, and quality of your speaker to your webinar’s topic.

How can you choose the perfect speaker for your next webinar presentation? Here are some top tips to help you pick the best.


How to Choose the Right Expert Speaker

Even though a speaker may be an industry leader, it doesn’t automatically mean that they are best suited to your webinar presentation. Therefore, there are a few factors that you should keep in mind when choosing the right expert speaker for your webinar.


The Needs of Your Audience

The best webinars are ones that provide value to your audience and fulfill their needs. Therefore, the needs of your audience must come first. This means that first and foremost you need to plan the best topic for your audience based on their demographics. This will attract people to your registration page in the first place.

To meet the needs of our audience and increase your click-through rate, you need to promote your guest speaker to encourage more to sign up. So, do your research on the guest speaker to make sure that his or her message is exactly what the audience wants to hear. This will attract more attendee and prevent them leaving the webinar feeling disappointed.


Add Credibility to Your Message

The next factor to consider when choosing the subject matter expert for your webinar is the kind of credibility they will provide.

Webinar audiences love to hear from industry experts who have “been there” and have gained experience that they are willing to pass on. Therefore, the better informed they are and the more willing they are to share their experiences, the better.

Respected industry leaders who talk about your products give you, your company, and your website a greater measure of credibility. After all, a respected third party giving an unbiased opinion of your products or services will be valuable information for your audience to make an informed decision.


Bring in a Unique Perspective

Let’s face it ñ none of us wants to live in a black and white world. We love to see shades of color and experience new opportunities. This is what you should think about when you are looking to find an expert speaker for your webinar.

Think about what kind of unique perspective on your product your speaker is going to provide your audience. Therefore, although it may be tempting to choose a speaker that you feel is similar to you, it may not add anything unique to the presentation.


Make sure that your guest speaker has his own experience, unique ideas, and knowledge in your industry. So ask yourself:

  • What can this speaker bring to the webinar that my audience (and even I) doesn’t know?
  • Is the speaker enthusiastic and passionate about my products?
  • Can the speaker speak in a way that will inspire the audience and keep them engaged for the length of the presentation?
  • Is the speaker able to tackle the subject from a completely new and unique angle?


Experience of the Guest Speaker

Another factor to consider is the experience of the guest speaker. There’s an old adage that there is much you can tell about a person by looking at his friends. Therefore, the kind of experience that your guest speaker has can do much to provide high-value content to your audience. This is because you don’t have to work as hard to convince them of the superiority of your product, your expert does that for you.

Choosing an experienced guest speaker is especially important if you have not yet had the chance to establish your authority in your industry.

However, if you are conducting an educational webinar, the experience of your guest speaker will be greatly appreciated by your audience. This is because experience can only be obtained over time and can’t be learned in a textbook or by attending an online course. Therefore, the value of having an experienced guest speaker can’t be overemphasized.


In Conclusion

Although it can be a challenge to find the right speaker for your webinar presentation, it is possible to choose the right one. Your subject matter expert will help establish you as an authority in your industry, provide a unique perspective on your products and services, and provide valuable content to your audience that they won’t get elsewhere.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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