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If you run a blog, one of your main goals is to get visitors to engage with it. Blogs have become one of the major factors in driving traffic to a marketer’s main website and therefore increase sales.

Think of the main ways blogs can increase your business or brand:

  • Blogs provide visitors with helpful content
  • When visitors find helpful content, then their trust grows
  • When their trust grows, there is more chance that they will become a customer.

This means that anything that you can do to benefit your blog will ultimately benefit the overall success of your business. But do you know that webinars are one of the best ways to benefit your blog? They are a powerful tool for building brand recognition, establishing authority in an industry, and engaging with customers on a personal level.

Here’s how webinars benefit your blog:

 

Drive Traffic to Your Blog

In order to attend your webinar, people will have to register for their event with their email address. This already shows a level of interest in your product or service. You should then reward registrants by directing them to exclusive content on your blog, which is only for those who have registered. There on your blog you can offer promotional codes or links to previous webinars. You could also offer exclusive discounts on the product you will be talking about at your webinar.

 

List Building

Having a good, large email list is a great way to get your message out there to a wide audience. Hosting a free webinar is a great way to build up your email list because attendees will have to register to attend. People will be more than happy to leave their email address in exchange for something of value. You can then use your ever-expanding email list to build and promote your blog even more.

 

Build Your Brand

It can be a challenge to build your brand especially if you are just starting out. Hosting a webinar is one way that you can start building your brand and engaging with your audience on a personal level. This is something that cannot be done with an email list alone. The webinar gives you the chance to speak with authority on your topic, host Q&A sessions, and poll your audience. Webinars also give you a chance to demonstrate your product or service.

 

Repackage Webinar Content

Webinar recordings can be repackaged and distributed to video sharing sites. These can then direct people who want to get more content from you back to your blog. Video marketing is now dominating the marketing. You can combine your blog with your webinars to strengthen your presence across a wide range of platforms. For example, you can use your blog to promote your webinar. Then after your webinar, you can break down the main topics into separate blog topics and then use excerpts from your video presentations to back up your content. Videos can also be shared on Facebook, Instagram, Twitter, and YouTube.

 

Expand the Reach of Your Blog

By hosting webinars and guest speaking on others’ webinars, you can reach a whole new audience. While webinars are an essential marketing tool to hold on to existing customers, the fact that you stay current and offer valuable video content will attract a new audience.

 

Increase Sales

Blogs are important ways of boosting online sales. Of course, not everyone who visits your site will be ready to make a purchase immediately. Therefore, by offering value in the form of webinars you capture their attention for longer. When consumers can see the benefit that they can get from your product or service, at some point they will be more ready to purchase your product or service. Webinars can actually become a primary source of new leads, which generate more sales.

 

Saves Time

Webinars let you save time in traveling to events, setting them up, and hosting them. You can also organize webinars using automated software. The more time that you can save in promoting your brand, then the more time, you have to focus on developing high-quality blog posts.

 

Conclusion

Webinars are an excellent tool to drive more people to your blog. They can help you build brand awareness and strengthen your authority in your industry. This means that more and more people will come to your blog because they view you as a source of high-quality content.

Posted by Jarek Wasielewski

Jarek is the Content Manager at ClickMeeting. He is responsible for providing educational contents for current and prospective users.