If you want to become the best in your niche, then you must become an authority. Webinars are a fantastic way to establish authority in your niche. First of all, do you know why do you need to become an authority, not just an expert?


Authority or Expert?

An expert is described as a person who “is very knowledgeable about or skilful in a particular area.” Authority defined as “power to influence or command thought, opinion, or behavior.” So, immediately you can see why you need to become an authority. The bottom line is authority sells.

People who are ‘in authority’ are in a position to give orders and have others follow them. Of course, internet marketers can’t give orders for customers to buy their products or services. But, the very fact that the information has come from an authority will usually be enough reason to buy or use the service. The authority is one who is trusted to be right.


Use Webinars to Become an Authority

What are the top ways to use webinars to become an authority in your niche? Here are the top 5 ways:


1. Be consistent

Consistency is the key to becoming an authority. Make sure that your schedule regular times for your webinars. This could be weekly, monthly or every second month. The main thing is that it happens regularly. It’s also important that your customers know the schedule.


2. Create value

Remember that ultimately your customers will view you as an authority if you give valuable content. So don’t use webinars to push sales all the time. Use them to show why you are an authority. Demonstrate how things are done. Show them how to achieve their goals within the given niche. Show your ability as a teacher. For example, in the marketing niche, show how to build a well converting landing page, or how to do keyword research. Explain how to generate traffic to a new website, and get the traffic to convert. All of this will illustrate your expertise, and impress your existing and new customers. It will show your audience that you are an expert, and therefore an authority and they will trust you recommendations for products and services.


3. Use live webinars and recordings

Live webinars are great to establish yourself as an authority. These give you the opportunity to interact with your audience. They ask you questions and you answer them. They present their problems and you solve them. They ask ‘how?’, and you show them. These are all essential steps in establishing yourself as ìtheî authority in your niche. Webinars can also be recorded. This gives new customers the chance to view all the content that you have created. Over time, you can build up a large library of authoritative content.


4. Follow up. It’s important to follow up after every webinar

You already have the email addresses of those who attended because they had to sign up. These follow-up emails could be just a thank you and the offer of some more information. You could send a PDF with the main points of the webinar, or it could be additional information. The main thing is to provide follow-up content to underline your authority and continued support of their efforts within the niche, whatever those may be.


5. Join forces

You are probably the one who knows your market best. But, if you can join forces with other experts in your field and then use them in your webinar, then this can reinforce your authority. They could attend the live webinar, or you could have them record specific information as a co-presenter. It is very impressive to have known experts join you in the presentation, and only lends itself to your status of credibility in the given industry or niche.


6. Be consistent

Being consistent ensures that you are become the ìgo toî authority in your niche. Reliability, and trust is built over time, and your target audience needs to know that they can rely on you for the information, products and services they need, even if they are just recommendations (think affiliate sales).


Webinars are a great way to earn your place as an authority in your niche. The more authority that you have, the easier it is to market your product or service. Remember, anyone can become an expert, but not everyone can become an authority. If you follow these top 5 tips, you will go a long way in establishing yourself as an authority in your niche, and not be just an expert.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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