Any successful online marketer looks for ways to make their marketing efforts more successful. As technology changes and develops, so do marketing strategies. Webinars are one of the best ways that you can make your online marketing better.
Why is successful online marketing made better with webinars? One of the main reasons is the current trends in the use of video for online marketing. Research shows that by 2018 video will account for 80% of all internet traffic and 93% of online marketers currently use video for online marketing, communication and sales.
Webinars provide online marketers with a whole library of video content that can be repackaged and used to boost marketing success.
What are the other reasons why you can make online marketing better with webinars? Here are the top 7 reasons.
One of the best features of hosting a webinar is their convenience. You can host a webinar from any place where there is a good internet connection. So, this can be in your office, in the comfort of your own home, or even from a hotel room. The same can be said for those attending the webinar. No one is fixed to a certain location.
Webinars can also be recorded meaning that anyone who missed the webinar can still have access to it.
2. Brand and Product Promotion
Webinars are excellent tools to strengthen your brand and promote new products. Even if the webinar is an information presentation, it is a powerful tool to let others know about you and your business.
Although webinars are great for promoting products, they should only rarely be used to hard-sell your product. Most people who attend webinars do so to learn something new and be educated. Therefore the best kind of marketing webinars will focus on explaining and demonstrating the product. At the end of the webinar, you can offer incentives for attendees to buy the product. Many will willingly do so because the webinar will already have demonstrated how valuable the product is.
3. Establish your Credibility
Your online marketing strategy is made better with webinars because you can establish your credibility in them. There are a number of reasons for this.
First of all the fact that your audience can see and hear you talk about your product establishes some credibility. However, when they see your product in action and hear you explain how this can solve their specific problems, your credibility is strengthened.
Webinars also allow you to connect with other industry leaders. You can invite them to speak and answer questions during your webinar. This makes your webinars better and does even more to establish your credibility.
4. Generate New and Better Leads
One of the main goals of any online marketer is to generate new leads that will eventually become sales. Webinars are excellent tools to generate new and better leads, therefore, making your online marketing efforts much more effective.
When a person signs up for your webinar, they do this using their email address. As any online marketer knows, email addresses are gold mines for marketing. The advantage with email addresses collected through webinar registration pages is that the person has already shown an active interest in your product. This means that they will be more likely to buy your product at the end.
5. Create High-Quality Content
Even in the age of video promotion, content is still king. Therefore, any solid marketing strategy needs to be built on high-quality content. Webinars make your online marketing strategy so much better because they let you produce quality content.
All the content that you present in your webinar can be repackaged into all different kinds of content. Here are some ways that you can repackage the content from your webinar:
- Create shorter 5-minute videos and post them on social media, video sharing sites, and your website.
- Create a PDF handout full of information and visuals.
- Create a series of blogs based on your webinar
- Use the Q&A session as a basis for future campaigns
6. Reach a Wider Audience
Webinars help you reach a much wider audience than ever before. Every time you host a webinar you will attract more people to it. If you conduct webinars regularly you will create a snowball effect and will see a much better return on investment than before.
You can also reach a wider audience by inviting guest speakers. Guest speakers will also attract their followers to your webinar and in the end, you will connect with an audience that wasn’t possible before.
7. Sell More Products
The ultimate goal of online marketing is all about selling more products and making more sales. Taking into consideration the fact that webinars are a relatively cost-effective way of content marketing you will see your return on investment shoot up. This is because you are selling more products using a cheaper, but more effective marketing strategy.