Webinars are fantastic marketing tools that can help enhance your authority and boost sales of your products. In fact, webinars are one of the best and most powerful marketing tools that you use in your development strategy. However, the success of a webinar may be greatly swayed by the size of its audience. In fact, the success of your webinar can often be gauged in terms of the size of your audience.

Webinars take a lot of time to prepare for and plan. To make sure that you have a killer presentation means including slick graphics and have eye-catching slides in your presentation. It’s also good to invite a guest speaker to help boost your authority. However, none of that will help your webinar to be effective if very few people attend your online presentation.


How can you increase your webinar audience?

It’s actually not difficult to increase registrations for your webinar and boost the number of attendees. Here are 5 simple ways to increase audience figures for your next webinar.


1 – Know Your Audience

First and foremost, you have to know your target audience. This will help you to come up with interesting webinar topics, which will appeal to people interested in your services and products. You will also be able to deliver content that your audience will find interesting and informative.

How can you know your audience? Think about the demographics of your target audience and what they are interested in. Here are some questions that help you know your audience better:

  • What age group does my audience fall into?
  • Are they male or female?
  • What are their concerns?
  • Why would they attend the webinar?
  • Do they need solutions to problems, advice to be more productive, or save money
  • What is their economic status?


These types of questions help to identify a specific group of people who you can target for your virtual conference. The more relevant you make your webinar topic to your audience; the more are likely to attend it.


2 – Webinar Promotion

When you have a clear idea of your target audience, it is much easier to effectively promote it to attract more webinar registrants.


Here some very effective ways to promote your webinar to increase the number of attendees:

  • Use an email campaign to reach out to existing customers and clients.
  • Blog regularly about your upcoming webinar to attract new clients to attend and interest your blog followers to sign up.
  • Promote your event through social media like Twitter, Facebook, and LinkedIn. All of these social media platforms allow you to post regular updates and also promote your event through paid-for advertising.
  • Use any promotional services that are offered by your webinar platform.
    It’s important that your promotional material directs interested ones to a landing page, not your website’s home page. In fact, having a good landing page is the third way to increase your webinar audience.


3 – Landing Page

Once you start to generate more interest in your webinar, you need to make sure and create a well-designed landing page to register for the event. Remember, you only have a few seconds to capture the potential attendee’s attention. Therefore, the landing page should clearly highlight the benefits of the webinar and what the audience can expect.

It’s also important to have a clear call to action to make it easy for the visitor to know what to do. Many times, people fail to register for a webinar because the landing page is confusing and unclear. Make sure that there is only one call to action on the landing page and you don’t have links to other parts of your website.

Another mistake that many webinar hosts make is to ask for too much information to register. This can put a lot of people off from registering because they are concerned how the information may be used. All you really need is their name and email address.


4 – Reminder Emails To Increase Your Webinar Audience

You can do much to increase your webinar audience by sending out reminder emails. Many times, your attendees forget that they registered for the event and fail to turn up.

Once an attendee has registered, he or she should receive an automated email with the date, time, and webinar topic. You could also provide a link in the email to add the event to their calendar. You should also plan to send a reminder email a few days before the event and another reminder on the day of the event.


5 – Vary Your Webinars

One way to increase your webinar attendance is to vary the types of webinars that you offer. This keeps your webinars fresh and encourages more to attend. After all, if the next webinar sounds similar in style and format to the previous one, it will not encourage anyone to attend it.

Make sure that your webinar deals with various topics from different angles. So, you could have some educational webinars, coaching webinars, product demonstrations, and information presentations. The main goal is to keep your webinars fresh and relevant, and you will see that in time the size of your webinar audience increases.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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