Creating an engaging webinar is one thing, but if it is going to be truly successful, you need to reach the widest possible audience. What are the best ways that you can promote your webinar?
Here are 7 top ways to promote your webinar for the best success:
1. Promote Your Webinar At Least One Week Before
There is a fine line between promoting your webinar too early and leaving it too late. If you start promoting it too early, you may run the risk of interested ones forgetting about it. If you leave it too late, then people may not have the time to fit it into their schedule.
2. Promote Your Webinar with Email
Emails are one of the most effective ways of promoting a webinar. You should start promoting your webinar at least one week before, but no more than 3 weeks before the event. You also need to think about when to send out promotional emails. Many studies show that more people are likely to register if they receive an email on Tuesdays, Wednesdays, or Thursdays.
If you already have an established email list, then send out an engaging email with an intriguing subject. Make sure that the call to action is clear and that the value of the webinar is outlined from the very start.
3. Promote Your Webinar through Social Media
Social media is also a powerful tool that can be used to promote webinars effectively. If you don’t have a large email list, then this is probably the best way to promote your webinar.
It is also possible to run an ad campaign to reach an even larger audience.
You can also join related groups on LinkedIn and promote your webinar through those groups. This can be very effective because you are targeting an audience who already have in interest in your subject.
4. Create an Optimized Landing Page
One of the most important ways to promote your webinar is to have an optimized landing page. This can have a great impact on how many attendees you have for your webinar. What makes a good, optimized landing page?
The landing page should follow these guidelines:
- Only have a few form fields. All you really need is just the registrant’s name and their email address. So avoid the temptation to ask for too much information. If you really need to get more information, then this can be done in follow-up emails.
- Use keywords. You should also have your main keywords prominent on the landing page. This will help your landing page to get picked up by the search engines and also make your call to action clearer.
- Show social proof. You will promote your webinar better if you show signs of social proof on your landing page. So, this could be testimonials about your products or webinars.
Or, you could highlight information about any guest speakers.
5. Promote Your Webinar with a guest speaker
Although you may already be an authority on the subject, you can promote your webinar even more if you can arrange to have a guest speaker present. This will add more value to your event and encourage more people to register. This can be a great way to boost your webinar if you are just starting out in your business.
The authority of a guest speaker will do much to promote your webinar. Your guest speaker can also promote your webinar among his network of connections.
6. Promote your Webinar with Hashtags
One way to promote your webinar is through the use of a hashtag. You should make sure that the hashtag is unique to your event. It can be a great way to generate a measure of excitement among attendees. If they comment on social media or tweet about the event and use your hashtag, then your event will be promoted even more.
7. Promote Your Webinar with Reminders
Unless you are charging for people to attend your webinar, it can be easy for them to forget to attend. Therefore, you should have a planned schedule of sending out reminders by email.
Here is the best practice to follow when sending our reminder emails:
- Send a reminder to those planning to attend one week beforehand.
- Send a reminder one day beforehand.
- Send a reminder one hour beforehand.
Avoid the temptation to send out too many reminders because you will just put your potential attendees off. After all, if you are pushy about attending, then they may think that you will be pushy during the webinar.
In order to promote your next webinar, remember to send an email after the event to thank them for attending. You can also send some repackaged information of value. This can encourage them to sign up for your next webinar.