When you start working on a product or you have a ground-breaking solution no one has heard of yet – it’s a good idea to present it to as many people as possible. What for? To learn if what you’ve invented is what future users expect. And to reach out to those who can give you money to develop your product.


Presell your idea

In the first case, it’s worth reaching out to as many of your future users as possible. First, you tell them what you are working on and you present the idea behind it. Next, you ask them for feedback – learn whether they would use your solution the way it is or they would change it. In this way, you get priceless knowledge that lets you avoid serious mistakes during the development and prevents you from ending up with a product no one will use.


Raise money to develop it

In the second case, your solution has already been validated with future users. You know you are following the right path. Now it’s time to raise money to make your idea a reality. Again, present it to as many people as you can. This time, however, you turn to those who can add a penny to your budget. They don’t have to be the big guns of your industry. Crowdfunding is an idea worth considering as it lets you develop your solution with the help of its future users.


Create an elevator pitch webinar

In both cases what you need is an elevator pitch – a short and concise presentation you will use to demonstrate your idea and make your audience buy into it. And to reach out to the largest number of people and engage them effectively, invite your audience to your own live webinar.

You can record your event, make it available on your website or YouTube channel and promote it to reach even more people interested in what you have to offer.


Stick to the elevator pitch rules

Working on the webinar that is to convince your audience to your idea, remember to follow the so-called 9C’s of a good elevator pitch by Chris O’Leary.

According to O’Leary, your elevator pitch webinar should be:

1. Concise – Reduce the number of words as if you were to present it during a short elevator ride.

2. Clear – Forget the jargon. Make it as comprehensible as possible. Imagine you are talking to kids from your local kindergarten and your grandma.

3. Compelling – Focus on the problem your product solves and give arguments to back it up.

4. Credible – Convince your audience you are an expert. Share a real-life story that tells something about your expertise.

5. Conceptual – Stay on point. Don’t go into unnecessary details.

6. Concrete – Don’t waffle. Give facts and specific examples.

7. Customized – Know your audience. Don’t present to everyone. Present to the ones interested in your idea.

8. Consistent – Focus on the keynote you want your audience to remember after the webinar is over. Think about the aim you want to achieve.

9. Conversational – Engage your audience. Make them eager to ask questions and have a conversation with you after the webinar.

Make sure you create two versions of your presentation. The first one, with as little text as possible, so that attendees don’t need to read it. And the second one, elaborating on the topic, which you send them after the webinar.



Webinars are a great tool to validate your product idea and to find ways to finance a solution you are going to develop. If you follow the rules when creating your elevator pitch webinar, you get a chance of reaching out to much more members of your target audience than during meetings and live events.

So, whether it is a ground-breaking product idea that has just come to your mind or an already validated solution you need money for – use a webinar to pitch it. Check how ClickMeeting can help you create your first elevator pitch webinar.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

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