Webinars are a great way to get your message out there to more people and to engage with your customers. They have become one of the most popular marketing strategies and now more and more marketers are using webinars to promote their products. What can you do to make sure that your webinar is one to remember?
The problem facing webinar hosts is that we are all so busy. We have probably attended webinars ourselves and before long we are checking our email and clicking on links while at the same time trying to listen to what is being said. People also have a tendency to skim content and just try and pick up the main points.
It could be that the strength of webinars is also their weakness. How so? Well, webinars can take place anywhere in the world where there is an internet connection. So the attendees could in their office, at home, in another time zone, or in a hotel room.
Sometimes, there are just too many distractions.
So how can you make sure that your webinar grabs people’s attention?
Table of Contents
Here we have 10 top ways to make sure your webinar presentation stands out from the rest
1. Build up anticipation beforehand
Make sure that your audience knows that they will receive something of value in the presentation. So you can start from your landing page and outline the key topics that will be discussed and how the webinar will be of value to them. You could also send out an email with the key topics or questions that will be answered during the webinar. You could also send out a poll or ask for attendees to send in their questions.
2. High-quality content
Quality always rules over quantity. Even if your webinar doesn’t use the latest in visual technology, if you have great content, then people will stick around to the end. Having great content means not trying to spin out topics to make them last longer. Try to stick to around 10-15 minutes per main topic and then move on.
3. Use good visuals
When you reinforce what you are saying with some visual aids you will help your audience remember more. Slides should never just repeat what you’ve just said. Remember, a picture can say a thousand words. So it’s better that the picture does this, not you! If you use text, is should be short and to the point.
4. Keep slides moving
It can be difficult to get the balance with how long to show a slide. Try and keep them to around a maximum of 3 minutes. If they are kept on the screen for longer, your audience could think that there are technical problems. Also, keep them on long enough though so that they can be read.
5. Speak to an individual
Presenting a webinar can be a challenging experience because you can’t see exactly who you are talking to. Keep an individual in mind while presenting and speak to that one. So, rather than say something like, “Could anyone tell me how they would address the situation?”, better say, “Tell me, what are the best methods you would use to solve the issue?” That is much more engaging and dynamic.
6. Practice
Once you have practiced, practice again. The more you can practice your presentation, then the better it is going to be. There is nothing worse than having some technical glitches in the presentation and not knowing what to do. Give attention to your tone of voice. It can help to record yourself and then play it back to yourself later.
7. Use Q & A effectively
Some leave a question and answer session to the end of the webinar only. But, you could try to have a few shorter ones throughout the presentation. For example, at the end of a major topic. If you have sent questions beforehand, then you could use these to ‘kick off’ the Q & A sessions. This helps to keep the audience engaged
8. Use polls
Every likes to give their opinion on any given subject. Polls are a great way to make sure that they are fully engaged with the webinar.
9. Solve problems, don’t advertise
Promotions have their place in a marketing strategy, but not during a webinar. People attend webinars so that they can be educated. If you can provide them with solutions to their problems, then they will view this as something of value. Once the audience realizes how your solutions can benefit them, they will be more inclined to buy, rather than switch off too early.
10. Give away something of value
You can offer free items of value during the webinar. This could be some PDF handouts or some infographics. Your audience will appreciate the care that you’ve taken to do this. It will also be something that they will be inclined to refer to in the future as well.
If you follow these top 10 tips on presenting the perfect webinar, you will make sure that it will be one to remember for all the right reasons.
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