More and more marketers are using webinars as part of their online strategy, making it more difficult to attract a large audience and stand out from the crowd. One way that you can make sure to boost the attendance of your next online presentation is to use some powerful webinar hooks that immediately grab your audience’s attention and motivate them to opt in.


Shocking Stats

Let’s face it, shocking stats always grab our attention and compel us to tune in. This is true whether it’s a newspaper headline or an ad on a website. This same will be true for your webinar – using shocking stats will instantly seize attention.

For example, in 2009 the LA Times used a shocking statistic that was based on factual information. The headline read “More Americans Die from Prescription Drugs Than Die in Cars.” Certainly shocking, the headline was very effective and more attention-grabbing than just saying “X amount of people die from prescription drugs.”

Here are some examples of shocking stats that make for powerful hooks in webinars:

  • 90% of all businesses make this mistake – don’t be one of them
  • How one simple trick will boost your profits by 95%
  • Did you know that only 10% of marketers use this marketing trick?
  • Why 50% of your marketing budget is going down the drain and how to stop it

Of course, you should always use real facts and figures to back up your statements.


Shocking Truths

None of us likes to be lied to and stating shocking truths offers something of value and grabs the attention of your audience.

Very often, just using the wording “the shocking truth about…” is enough to spike attention in your webinar, however, you can make your hook a bit more interesting by using other attention-grabbing words, here are a few examples:

  • The shocking truth why many marketers fail in their first year
  • 10 secrets to guarantee success in your marketing strategy
  • The unbelievable power of using webinars for marketing
  • The truth about SEO that will shock you

Of course, for this type of webinar hook to be powerful, you have to make sure and develop the ideas behind them in your webinar content.


Compelling Facts

Another powerful webinar hook is to use compelling facts that play on the audience’s power of reason. Usually, compelling facts include these elements: a number, a benefit, a problem, and a timeframe.

Here are some examples:

  • 6 ways to wow your email marketing audience and get them to convert in your next 3 promotions
  • You can double your online earnings today without spending a penny
  • 5 steps to improve your search result ranking without using SEO in 30 days or less
  • 5 quick tricks to presenting catchy webinars

As long as your claims are factual and you will back them up in your presentation, your audience will be hooked.


Final Thoughts

Powerful webinar hooks will help to boost the number of attendees at your next webinar. They will also keep the audience engaged as their interest is peaked and they get excited about gaining valuable information that will benefit them.

What hooks have you used to engage your audience? Have some worked better than others? Please share your experiences in the comments.

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Posted by Jakub Zielinski

Content Writer @ClickMeeting, Co-Founder @ Much2Kind Marketing

Time to move your events online. Do it with ClickMeeting


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