One of the most important ways to continue ranking high in the search engines is to create high-quality content. However, any marketer or business owner who runs a blog knows that it is a time-consuming process to find, create, and syndicate high-quality content.
So, you don’t want all that work you have put into creating high-quality content to be used just once. Therefore, one fantastic way to re-use content from your blog posts is to repurpose them into webinar presentations.
Why Use Webinars?
Webinars are virtual, online seminars that can be hosted by anyone and attended by hundreds of people. They have become one of the best marketing tools that you can use to promote your company and build brand awareness.
Webinars offer businesses to connect with their customers and potential customers in a way that can never be achieved through email or blogging alone. Therefore, it is important to repurpose your blog posts into webinar presentations.
This is because the best way to make a sale is to pitch to a targeted audience who are already interested in the products that you offer. This is where webinars can be leveraged to turn interest into sales. Of course, webinars should not be used just to promote products. The main reason why people attend webinars is so that they can be educated.
Why Repurpose Blog Posts into Webinar Presentations?
There are 3 main reasons why you should repurpose blog posts into webinar presentations. These are that webinars:
- Increase volume of traffic
- Convert more leads
- Offer a better learning experience
One company reported that they successfully used webinars to generate more leads just by repurposing their blog. They repurposed 2 blogs from the previous month into webinars and because of that they saw a 200% increase in leads generated.
This means that you can effectively do less blogging and more webinar presentations to generate higher quality leads. When the blog posts are specifically paired with the webinars, you will see an increase in both traffic and leads. Remember, just increasing the number of blog posts will increase traffic, however, if you want to increase the number of leads generated, you should repurpose those blogs into webinars.
You also offer a better learning experience for yourself and your audience. When you write a blog post you will reach a wide audience. However, when you repurpose that into a webinar you reach the section of your audience who are truly interested in your product.
How can you repurpose your key blog posts into webinar presentations?
Blog on a new product
Usually before launching a new product, a company will be regularly blogging about it. You can use the chance to repurpose those blogs into a webinar presentation. This can create even more excitement and anticipation about the product and you can give attendees exclusive access to information about it or offer discount codes to buy the product.
The blogs can also be repurposed to show the product live in action. So, you could show a software demonstration or a video demonstration of how the product works. During the webinar, you can provide authoritative information on how effective it is and also be prepared to answer questions from your audience.
Blog on how to use a product
After the launch of a product, some customers may have issues with it or questions regarding using the product. Although this information can be addressed in blogs, it is much more effective to use those blogs to create an educational webinar on the product. There are many webinar tools, like slides, videos, graphs, charts, and desktop sharing that can be used far more effectively than just posting a blog.
Your key blogs will no doubt provide high-quality content for your audience and blogs can be used to address a number of industry-related topics and promote products. However, they lack the personal touch and the potential to negotiate sales.
To illustrate this point, imagine the difference between a simple sales page with some visuals and text against a live, interactive webinar. Which do you think will be more effective?
You can use all the information that you have presented in your key blog posts to repurpose the content into an interactive presentation where you get the chance to convince the audience of the benefits of your product. This also gives you more possibilities to turn doubters into new customers.
When preparing your presentation, you can pre-empt potential sales stoppers by creating specific content to address those issues. For example, the price of a product can sometimes be an objection and the customer needs to be convinced as to why they should part with their money. You can prepare graphs and charts to show the benefit that each customer will get from your product. Also, during a Q&A session you can address those concerns in real time.