Video has recently become an extremely powerful marketing communication tool. No other format can compete with it in terms of clarity, credibility and effectiveness in reaching the target audience. From this article you will learn about the importance of video marketing, why use video marketing as part of your marketing strategy and why webinars can be a great tool to support your video marketing .
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Marketing clutter has probably never been as overwhelming as it is today. Consumers still want to learn about products and services to make informed purchase decisions. However, as marketers bombard them with promotional messages in every channel, they prefer communication formats that are easily digestible, clear and don’t take much time and effort to understand.
Most users can’t be bothered to read lengthy pieces of text on your website, in your e-commerce store or even on your blog. Tl;dr – too long, didn’t read, they say and leave, looking for simpler ways of getting information. Such as video that perfectly addresses their needs.
You may call it a hackneyed phrase indeed but let me say it once again: A picture is worth a thousand words. Whoever coined it, had a static image in mind. Now imagine how huge an impact a dynamic image has when compared to a plain text.
The advantages of video over other forms of marketing communication are endless. Let’s take a look at just a few:
When working on your video marketing strategy, don’t forget to include webinars. You can take advantage of them in a variety of ways and use them to:
If you want to ensure that your message reaches your audience despite marketing clutter don’t underestimate the power of video marketing. If you want to benefit from video by presenting your product or business in a more engaging way and meet your audience in real time, use webinars. Check out how ClickMeeting can help you create your first video marketing webinar.
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