Are you interested in learning how to create a webinar? Did you know that 73% of marketing and sales leaders agree that webinars are one of the BEST lead generation methods. Yes, this form of content deserves its place in your marketing strategy.
Since you understand the value of a webinar, all you need to do now is start making one for yourself. Here’s a step-by-step guide on how to make a custom and professional webinar for your business.
Table of Contents
Jay Acunzo, Founder of Unthinkable Media, chooses his webinar topics based on what will best serve his audience. Here are some ways to source content ideas:
Wherever you choose to look for inspiration, make sure you consider your audience’s interests first.
Consider your main and subtopics. Decide whether or not you’ll need additional materials to help your attendees learn.
For a more dynamic webinar, consider using one or more of these visual tools: whiteboards, screen sharing, and presentation mode.
Experts in eLearning have confirmed the power of visuals in webinars. We now know that using visuals during your presentation will help attendees:
Scheduling your webinar usually includes setting up the basics first. Include the following:
If your goal is monetize your expertise with paid webinars, make sure your webinar account is integrated with PayPal.
From event registration page, through the attendee waiting room, up to the webinar room itself – designing your webinar pages will have an impact on your guests’ first impression. Customize all the pages with your brand colors and logo to match your brand identity and webinar topic.
Make your webinar both visually appealing and functional. All webinars should include the following:
As soon as you designed your webinar pages, it’s time to think about what will happen in the waiting room. It’s a place where your attendees will land right before the webinar starts.
Let your attendees clearly see what they expect from the event and add your event agenda. Attendees can review what they’re going to hear in the webinar ahead of time and prep any questions they might have during this time.
Next, drag and drop event presenter info. Include a photo, bio, and any relevant social media handles so guests can connect with the speaker before the webinar even begins.
After you’ve done all that, add files for attendees to download. This will give everyone a chance to open the content and get things set up before the webinar starts.
Once the webinar is over, do you want your attendees to be automatically redirected to a thank-you page? Set this up now using your webinar bonus feature settings. A branded thank you page is a nice personal touch after any presentation.
You can also make this thank-you page a tool for sales. Present next steps, offer additional content or reiterate your call-to-action here.
This set of bars featured at the top of your webinar page will help viewers know they are connected to the presentation. They can view any changes to their connection quality during the webinar and make adjustments on the fly.
To achieve your online business goals more efficiently, make the most of your connections on social media. With integrating your webinar account with your Facebook, LinkedIn or Twitter profile, you can share your event and create more buzz around your brand! Let your followers and friends see your upcoming event on their walls.
But that’s not all:
Although many marketers have regarded Facebook Live and YouTube Live as a threat to webinars, they actually turned out as an opportunity. Integrate with these two social media giants using Facebook and YouTube Live feature, and it will enable you to stream your webinars either on Facebook or on YouTube. Your valuable webinar content needs a broader audience, and these are the tools to make it happen.
Set up automatic thank you emails to everyone who attended your webinar now to save you lots of time later. Use the same call-to-action in your thank you email that you used for your thank you landing page. Even if guests didn’t follow through after the webinar, they might change their minds when they see this email later on.
Are you interested in sharing or selling the replay of your webinar event? Enable recording to start for you at the beginning of the presentation.
On platforms like ClickMeeting, if you leave this box checked, you won’t have to update it for every event manually. Instead, ClickMeeting will automatically record your webinar every time you run an event.
Why is this so important?
Because you will use the recording as an On-demand webinar. If your prospects registered to the event, but couldn’t show up, they can watch it later on, anywhere and anytime they want. On top of that – On-demand webinars will help you in growing your lead base. How? By sending the access to the recorded events, in exchange for an e-mail address. This way, you will reach prospects who haven’t registered to your webinar, and – most probably – haven’t even heard of it.
If you follow this step-by-step guide, creating a webinar will be quite easy. There are a lot of small decisions you need to make along the way. Anticipating your audience needs and keeping your event objectives and mind will help you determine which options are right for your webinar. If you’re looking for more great tips on webinars, check out the ClickMeeting blog.
Are you growing your knowledge transfer business or just wondering if it's the right direction?…
Discovering the numbers behind your webinars is the crucial factor for measuring your webinar success.…
Looking to host a must-attend coaching session? Maybe you're a marketing consultant and want to…
If you're working alone, you'll have to accept this fact: you won't split yourself in…
Your virtual classroom comes with everything you need to teach online. Just like in a…
The new educational year is just around the corner, which also means a prime season…