There’s a saying: “Tell me who your friends are, and I’ll tell you who you are.” It basically means that you can tell a lot about a person by the friends that they keep. The same can be true if you are a marketer who wants to promote a webinar.

Your audience will be able to tell a lot about you and your brand if you can engage influencers to promote your webinar.

If you can engage influencers in your niche, you can greatly boost attendance at your next webinar. Also, if you are just starting out building a blog from scratch, engaging with influencers in your niche can help you really get going.


How can you engage with influencers in your niche?

Follow this guide and you will soon be able to connect with people who can use their influence to boost your brand and promote your webinar.


Why Do You Need Influencers?

Usually, people trust recommendations from mutual friends or from people they already respect. An influencer has the same effect on your webinar. When you have an influencer on board they bring with them their audience and their audience’s network.

Therefore, you can expand the reach of your webinar and you don’t have to spend so much time and effort convincing your audience about your product.


How An Influencer Defines Your Brand

An influencer for your specific brand can’t be a person just based on his/her popularity. The influencer and his audience need to fit with your brand.
For example, Katy Perry is the most “influential” woman on Twitter with around 90 million followers. If Katy Perry was to tweet about your next webinar about a new piece of B2B marketing software that you have developed, would it increase your webinar attendance?

Probably not. Why? Because her audience isn’t interested in B2B marketing. Even if you did notice an increase in attendance, it would probably be the wrong kind of audience.

So, the influencer has to fit your brand and draw in the right kind of audience.


How To Find An Influencer In Your Niche

Now that you have an idea of which type of influencer you need to promote your next webinar, the next job is to find them. How can you find influencers in your niche to promote your webinar? Here are the three top ways:


1. Monitor Social Media

If you have blogged extensively or are active on social media (which all marketers should be doing anyway) you can monitor who is talking about you and your brand. You may be able to find influencers who are already prepared to promote your webinar.
For example, you may find that an ‘influential person’ tweets about a product you sell. You will definitely want to engage with this person to create more exposure for your brand.


2. Research Hashtags

Research which hashtags influencers in your niche are using and then follow them. If you get an idea of the conversations that are taking place, you can identify influencers in your niche who are prepared to talk about you.

This can also give you ideas to use for blog topics, which can, in turn, help you engage with influencers in your niche.


3. Alerts

Google alerts are a very useful way of identifying influencers who actively write and blog about topics in your niche. You can also set up alerts for your brand name so that you can discover posts and articles that mention you.

Social Mention is also a popular platform to monitor how your brand is mentioned on Facebook, Twitter, Google+, Youtube, and Instagram ñ as well as many more.


4. Comment on Their Blogs

If you have found some influencers that you want to engage with, you can start by commenting on their blogs. Of course, you can’t go in too heavy and start spamming blogs because that will have the opposite effect.

Make useful comments that are unique and are useful for readers of the blog. If you get a response from the blogger, then you are on your way to engaging them.


Encourage Influencers To Generate Content

A brand influencer is one who is passionate about it. The goal is to encourage your influencers to start talking (creating content) about your brand, product, service, or webinar.

One excellent way to do this is to invite an influencer to take part in your webinar. That is a great way to promote your webinar. The fact that an industry authority is appearing in the webinar will attract more people. Also, the influencer will no doubt promote the webinar in their network, thus boosting your webinar attendance even more.

Another way to encourage influencers to generate content is to engage in discussion forums. LinkedIn is a great way for business people to connect and establish relationships. If you start quoting influencers in your blog posts and engage in discussions with them, very soon they will start mentioning you.

Building relationships with influencers should be views as a long-term project and it will not happen overnight. However, if you follow these tips on how to engage influencers in your niche to promote your webinar, very soon you will see the popularity of your webinars increase. Someday, you yourself may even become an influencer in your niche.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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