Table of Contents
Key Insights
- In 2025, organizers of paid webinars earned 40% more than the previous year—women entrepreneurs represent a significant portion of this group, running ventures in niches like beauty, personal development, and coaching.
- Alexandra Dworska (Beauty Boss) built a training empire in the beauty industry, conducting hundreds of consultations annually and regularly organizing webinars for hundreds of salon owners across Europe.
- Free webinars generate thousands of potential clients—Verte Training Center acquired over 30,000 leads through their “HR Wednesdays” series, with their record event attracting 6,500 participants.
- The ClickMeeting partner program saw a 300% increase in new accounts—many women earn as partners, receiving up to 33% commission on each referral.
- 55% of all webinars are educational in nature—an ideal niche for women experts who want to share knowledge and earn from online courses.
- Average revenue from a paid event is €1,024, with the typical event gathering 75 participants—concrete numbers showing the potential of online business.
- ClickMeeting’s 14-day trial period allows you to start a business without financial risk—perfect for mothers and women who want to test different business models.
What Does a Women-Owned Business Look Like in 2026?
A women-owned business combines your professional competencies with the ability to build relationships and communicate effectively. Did you know that in 2025, women represented a significant percentage of organizers of the most profitable webinars? This means running ventures remotely, whether through e-commerce, online consultations, or education.
You base your sales and marketing on authenticity, using automation and planning tools. You focus on values such as sustainable development, education, and wellbeing, creating your unique business idea. The best part? You can do all this from home, combining work with family care.
Why Start Your Own Venture in 2026?
The growing popularity of remote work has opened new possibilities for services provided from home. Availability of business grants for women who want to start ventures is at a record high. More and more women desire independence and influence over their professional decisions.
Technology development makes it easier to start and scale business ideas. Platforms like ClickMeeting enable promoting services through webinars and online meetings with potential clients. In 2025, the average event lasted 102 minutes and gathered an average of 75 participants—a concrete base of potential customers for your online business. 
What Are the Trends in Women’s Entrepreneurship?
Among trends in women’s entrepreneurship, several dominant areas are clearly visible. Particularly gaining popularity are:
- Online education and info-products – courses and workshops constitute as much as 55% of all webinars, showing huge demand for expert knowledge
- Sustainable e-commerce, offering eco-products, handicrafts, and recycled clothing
- Beauty industry – online consultations and cosmetics sales through webinars (like Beauty Boss does)
Moreover, artificial intelligence in marketing helps create content, while video communication and live events, such as webinars, become crucial. Micro-brands and niche communities build strong personal brands around passions and specializations—this is exactly how most successful women entrepreneurs operated in 2025.
How to Find the Best Business Idea?
Analyze your experience and strengths. Observe trends in social media and industry communities. Make sure your business idea solves a specific client problem.
Test your MVP (Minimum Viable Product)—even a simple webinar, landing page, or LinkedIn post can help you verify demand for your offer. Alexandra Dworska from Beauty Boss tested her business model by conducting individual online training sessions before building a complete webinar ecosystem. Use market analysis tools to better understand potential customer needs and define your niche.
10 Small Business Ideas for Women to Start from Home
We’ve prepared proven small business ideas for women that you can run from home. Each has been tested by real women entrepreneurs and brings concrete results.
1. Running an E-Commerce Store
Running an online store is an excellent business idea for women. You can sell your own or wholesale products, using dropshipping. Women often succeed in such industries as children’s clothing, handmade accessories, and natural cosmetics.
This is a profitable business you can run from home, offering your products to clients online. It’s worth combining your store with webinars presenting products—such a strategy increases sales by up to 40%, as 2025 data shows.
2. Handicrafts as Income
If you have a talent for handicrafts, you can transform it into a profitable business. Handmade candles, jewelry, posters, or crochet work are interesting business ideas. You can sell your handmade goods on platforms like Etsy, Instagram, or in your own online store.
This is an excellent way to combine passion with income. Many women entrepreneurs also conduct webinars showing the creation process, which builds trust and increases sales. The average price of a ticket to a paid event is €23—an additional source of income besides product sales.
3. Social Media Marketing Services
Offer your professional services in social media marketing. Run business profiles as a freelance marketer or agency. Your service scope can include content planning, creating marketing strategies, running advertising campaigns, and organizing webinars for clients.
This is a popular business idea among mothers who want to work flexibly while using their marketing skills. In 2025, marketing and sales events constituted 18% of all webinars—showing how great the demand for such services is.
4. Conducting Training and Online Webinars
Do you have expert knowledge in a field? Conducting training and webinars is an excellent business idea for women. In 2025, one organizer earned nearly €350,000 on paid events in a year. This shows the enormous potential of this business model.
Thanks to the ClickMeeting platform, you can earn by offering paid events, consultations, and online courses. The average paid event lasted 131 minutes and gathered 41 engaged participants. Average revenue from a single event was €1,024—concrete numbers showing that webinars are a real way to earn from home.
5. Online Courses and Masterclasses
Creating online courses and masterclasses is another excellent business idea for women. Education constituted as much as 55% of all webinars in 2025, showing huge demand for expert knowledge. You can conduct courses in personal development, professional skills, health, or hobbies.
Create your own online course and start selling your knowledge to clients. Remember that a good business idea is one that solves real problems for your audience. Webinars also allow conducting free promotional events—just like Verte Training Center does, which acquired over 30,000 leads thanks to regular online meetings.
6. How Beauty Boss Built a Business in the Beauty Industry [EXAMPLE]
Alexandra Dworska, known as Beauty Boss, is an excellent example of a woman who successfully built a training venture in the beauty industry using webinars. An expert with over 10 years of experience transformed traditional in-person training into a profitable online business.
“Using the ClickMeeting platform was one of the best business decisions I made,” Alexandra admits. Thanks to webinars, she built a strong expert brand, and her training attracts hundreds of salon owners from across Europe.
What Beauty Boss does:
- Conducts hundreds of individual consultations for salon owners and managers annually
- Organizes thematic webinars on PR, marketing, and customer service in the beauty industry
- Conducts team training and masterminds for selected client groups
- Uses paid online events as part of a sales funnel leading to high-margin in-person training
The key to Beauty Boss’s success was automation—the ClickMeeting platform automatically registers participants, sends reminders, and collects contacts, eliminating the need for manual database management. This allows Alexandra to focus on what’s most important: delivering valuable knowledge.
7. Consulting Services and Coaching
Consulting and coaching services are excellent online business ideas for women entrepreneurs, especially if you have experience in a specific market niche. Use the ClickMeeting platform to offer mastermind sessions, online consultations, or 1:1 coaching.
Help your clients solve business problems and earn from your knowledge. This is a business model you can run as a freelance professional from home. Many business coaches build communities through regular online meetings and achieve success in their niche.
8. Affiliate Marketing
Affiliate marketing is an excellent way to passive income for women running online businesses. In 2025, there was a 300% increase in accounts created through the ClickMeeting partner program—many of them belong to women who promote the platform in their communities.
The program offers up to 33% commission on each referred account and a 120-day cookie lifetime. This means that even if a client doesn’t make a purchase immediately, you’ll still receive commission if the transaction is completed within the next four months. This is an excellent business idea for bloggers, freelancers, and social media owners.
9. Selling Digital Products – E-books and Educational Materials
Selling digital products such as e-books, templates, or educational materials is an excellent business idea for passive income. You can sell digital products on your website, promote them on social media, or offer them as bonuses after webinars.
Once created, a product can be sold multiple times without storage or shipping costs. This is an ideal niche for freelancers and mothers working from home. You can also combine e-book sales with educational webinars—such a strategy significantly increases conversion.
10. Dropshipping – Business Without a Warehouse
Dropshipping is a business model gaining popularity among women entrepreneurs. You don’t have to invest in a warehouse or handle shipping—your supplier takes care of this for you. You focus on marketing, customer service, and developing your online store.
This is an excellent business idea for mothers who want to start operations without large financial outlays. The key is finding your niche—from eco-products to children’s accessories. Many women successfully combine dropshipping with running social media and organizing webinars presenting products.
Expert’s Voice
Women achieve spectacular success in online business, especially in niches requiring relationship building and trust. We see this in examples like Beauty Boss or Verte Training Center—consistency, authenticity, and the ability to share knowledge through webinars are keys to success. Many women entrepreneurs start with free events that generate thousands of leads, then develop paid offerings. This is a business model that can be scaled—from first consultations to webinars for hundreds of participants.
Tomasz Bołcun
Brand Manager @ ClickMeeting
How Women Entrepreneurs Use Webinars in 2025
Women entrepreneurs in 2025 perfectly understand that webinars are key to success in today’s online business world. They’re no longer just promotional tools—they’ve become full-fledged business models. Here are concrete ways women use online events:
- Building expert positioning – regular webinars allow building a personal brand and community around your knowledge
- Generating leads – free events attract thousands of potential clients (Verte Training Center acquired over 30,000 leads)
- Direct sales – paid webinars and online courses generate concrete revenue (average €1,024 per event)
- Product presentation – webinars show products in action, increasing online sales
- Consultations and coaching – 1:1 meetings and group masterminds are high-margin services for premium clients
Platforms like ClickMeeting enable conducting professional training and online meetings, ideal for women running businesses from home. The 14-day trial period allows testing all features without financial risk—an excellent business idea for mothers and women entrepreneurs who want to check if this business model suits them.
How to Use ClickMeeting for Business Development
ClickMeeting is a platform that opens wide possibilities for online business development. Many women entrepreneurs, such as Beauty Boss, chose this tool to build their training ventures. Here are concrete ways to use the platform:
- Test risk-free – 14-day trial allows testing all platform features without any financial obligations
- Run sales webinars – present your products, services, and online courses professionally
- Organize training and courses – closed events for your clients and subscribers
- Offer 1:1 consultations – business meetings, coaching, or mentoring in a convenient online format
- Automate processes – integration with stores and CRM automatically registers participants, issues invoices, and sends newsletters
Beauty Boss uses ClickMeeting to conduct various formats—from closed masterminds for selected groups, through nationwide open webinars, to automatic recording of each event. All within one platform, significantly simplifying business management.
Network Building for Women Business Owners
Use the power of online networking to develop your women-owned business. In 2025, business communities for women are developing at a dizzying pace. Join groups on LinkedIn and Facebook, such as “Women in Business,” “Women Entrepreneurs,” or “Mothers in Business.”
Participate in regular meetings and industry webinars that support experience exchange. Create your own community around your brand—for example, through a newsletter, premium club, or regular free online events. The network is an excellent business idea for gaining new clients, business partners, and valuable tips from other women entrepreneurs.
How to Choose a Niche for Your Women-Owned Small Business?
Choosing the right niche is crucial for your venture’s success. Beauty Boss chose the beauty industry and mentoring for salon owners—a very specific niche that brings her stable revenue. How to find yours?
Define your target group, determining age, problems, and interests of potential clients. Consider what specific solution you can offer them. Check the market—how many people actively search for such products or services? Assess the financial potential and scalability of your business idea.
Tailor the niche to your values and lifestyle so running the business is satisfying for you. Remember that the best niches are those where you’re authentic and can share real experience. Use tools like Google Trends, SimilarWeb, or SEMrush for market analysis.
Resources for Women-Owned Businesses – Where to Seek Support?
If you’re a mother wanting to start your venture, there are many places where you can seek support. Government and municipal programs often offer business grants for women returning to the job market. Active communities such as “Working Mothers” or “Mothers in Business” are excellent places for experience exchange and business networking.
You can also participate in educational webinars and benefit from mentorship conducted by other women entrepreneurs. Platforms like ClickMeeting are extremely useful for conducting training, workshops, and online consultations from home, making it easier to combine the role of mother and business owner. In 2025, the average event gathers 75 participants—you can be one of them or an organizer of such meetings.
Small Business Administration (SBA) and Support Programs
The Small Business Administration provides comprehensive business resources for women looking to start or grow their ventures. Through their network of Women’s Business Centers across the U.S., women can access one-on-one counseling, workshops, and training programs tailored to their needs.
The Office of Women’s Business Ownership (OWBO) helps women-owned small businesses access federal contracting opportunities through the Women-Owned Small Business (WOSB) program. This certification opens doors to contract opportunities set aside specifically for women-owned ventures. The eligibility requirements include being at least 51% owned and controlled by women.
Additionally, the SBA loan programs provide funding opportunities for women entrepreneurs. The Lender Match tool connects you with potential lenders, while various micro-loan programs offer low-cost startup capital. These business resources help women overcome the traditional barriers to accessing venture capital.
National Association of Women Business Owners (NAWBO)
The National Association of Women Business Owners (NAWBO) provides networking opportunities and advocacy for women business owners across diverse industries. Through local chapters, members access mentorship programs, educational workshops, and connections with supplier networks.
NAWBO also advocates for policies supporting women-owned small businesses at the federal level, including improvements to federal contracting programs. Their annual conference brings together thousands of women entrepreneurs to share best practices and growth opportunities.
Women’s Business Centers (WBCs)
Women’s Business Centers across the country offer free or low-investment business resources for women at every stage of entrepreneurship. From developing your business plan to securing licenses and permits, WBCs provide comprehensive support.
These centers specialize in helping underserved communities access the tools needed for running a business successfully. Services include informational sessions on topics like e-commerce platforms, digital services, and online business models. Many WBCs now offer virtual workshops and one-on-one consultations, making support accessible regardless of your location.
FAQ – Frequently Asked Questions
How much can you earn from webinars as a woman running a home-based business?
Earnings vary greatly depending on your niche. Average revenue from a paid event is €1,024. Beauty Boss (Alexandra Dworska) conducts hundreds of consultations annually and organizes regular webinars for hundreds of salon owners across Europe. In 2025, one organizer earned nearly €350,000 in a year—showing the potential of this business model for women entrepreneurs.
Are webinars a good way to acquire clients for a women-owned business?
Absolutely! Verte Training Center generated over 30,000 leads through their cycle of free “HR Wednesdays” webinars, with their record event gathering 6,500 registered participants. This shows the enormous potential of webinars in client acquisition. Research shows that 20-40% of webinar participants convert into qualified leads—significantly more than traditional marketing.
What business niches are best for women in 2026?
Online education dominates the market—as much as 55% of all webinars are educational in nature. Women succeed in niches such as: beauty industry (like Beauty Boss), personal development, business coaching, social media marketing, sustainable e-commerce, handicrafts and handmade products, health consultations and wellbeing. The key is finding a niche where you’re authentic and can share real experience.
How much does it cost to start an online business with webinars?
ClickMeeting offers a 14-day trial period during which you can test all platform features without any financial obligations. You don’t need venue rental or expensive equipment—a computer and stable internet connection are enough. This is an ideal solution for mothers and women starting businesses who want to minimize financial risk. The main cost is your time preparing valuable content for clients.
How long should a webinar for women last?
Data from 2025 shows that average paid events lasted 131 minutes (over 2 hours), while standard webinars lasted an average of 102 minutes. Participants in paid events expect more value and are willing to dedicate more time. Beauty Boss conducts various formats—from short consultations to multi-hour workshops, adjusting time to client needs.
Can I run an online business as a mother of small children?
Yes! This is one of the greatest advantages of online business—flexibility. You can run webinars in the evenings (most popular hours are 4:00-6:00 PM) or record them earlier and offer on-demand access. Many mothers successfully run training businesses from home, combining childcare with consultations and webinars. ClickMeeting allows automating many processes, saving time needed for administration.
Is it worth starting with free webinars?
Definitely yes! Free webinars are an excellent way to build community and trust. Verte Training Center first created a cycle of free “HR Wednesdays” that attracted 30,000 leads, then developed a paid offering. Beauty Boss also uses free events as the first step in the sales funnel, leading to paid consultations and high-margin training. This is a proven business model for women starting their e-commerce adventure.
How to find first clients for a women-owned online business?
Start with social media networking and joining groups for women entrepreneurs. Organize free promotional webinars—the average event gathers 75 participants, a concrete base of potential clients. Use affiliate marketing—ClickMeeting’s partner program offers up to 33% commission and recorded a 300% increase in new accounts. Build presence on LinkedIn, Instagram, and Facebook, sharing valuable knowledge.
What tools are essential for running a women-owned online business?
Essential tools include: webinar platform (ClickMeeting), email marketing system, website or landing page, social media tools (Canva for graphics, post planners), online payment system (Stripe, PayPal), and automation tools (Zapier, Make). Beauty Boss uses ClickMeeting integration with CRM for automatic participant registration and reminder sending. All this can be run from home, from a laptop.
How to combine motherhood with running an online business?
The key is flexibility and automation. Run webinars in evening hours or record them earlier. Use ClickMeeting automations for participant registration and material delivery. Create digital products (e-books, online courses) that generate passive income. Join “Mothers in Business” communities and exchange experiences with other mother-entrepreneurs. Use platform trial periods (14 days for ClickMeeting) to test different business models without financial risk.
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