If you are an Internet marketer, chances are that you already use webinars. Research shows that marketing techniques involving videos and webinars dominate the industry. However, hosting webinars does not mean that you have a unique selling proposition. After all, many other marketers are using webinars. If you want your product to stand out from the crowd, then your webinar should reflect this.

To be a successful marketer, you need to show why you are different. To do this, you should know what makes your product or service better than your competition. In marketing terms, this is called a “unique selling proposition.” Your webinars need to reflect your unique selling proposition.

If you have a completely unique product that no one else is marketing, then you are in a great position. You already have a unique selling proposition. It will be easier to market this in a webinar. The product makes you unique.

However, most likely you are marketing products or services that are already being marketed. This means that you have to convince someone to buy your product because yours is the best.


How Can Webinars Reflect Your Unique Selling Proposition?

We are assuming that you already know your unique selling proposition. Consider what makes it unique? What is your offer and how does it stand out from competitors in your niche? Does it consider and solve the problems of your target audience?


So how can you make sure that this is reflected in your webinar?

  • Have your target audience clear in mind. This can help you focus on the specific item that you have and who can benefit from it. Throughout your preparation, you should be asking yourself “why does my audience need to know this?î “what makes this better than my competitor’s?”, and what are the specific benefits?” If you answer these questions throughout the webinar, you will be reflecting your unique selling proposition. Take out anything unnecessary and remember that simplicity is the key.
  • Skip the hype. One of the best ways to be unique in sales is to skip the hype. So many marketing messages are over-hyped with incredible promises, something that is so very prevalent in the online marketing niches. Many people are savvy and have become a bit immune to these types of tactics, and many appreciate an honest and realistic approach in sales messages.
  • Have a clear message on the landing page. This is probably the first chance you have to headline your unique selling proposition. This should have a clear message, which reflects your unique selling proposition. This is your chance to grab people’s attention. If you want to stand out from the crowd, then your headline should as well. Avoid terms like, “we’re the best and biggest,” or “We care.” An effective selling proposition should fit into one sentence. Use that sentence as your headline on your landing page.
  • Explaining the specific problem. It is important to try to put yourself in your audience’s shoes. Think about the problem from their perspective. Then address it from that angle.
  • List specific benefits. This galvanizes your unique selling proposition. The specific benefits that your product or item provides is your big chance to stand out from the crowd. You get an opportunity to tell why someone should choose YOU rather than one of your competitors.
  • Address your audience with specifics. Your webinar gives you a chance to connect with your audience and build relationships. Therefore, once again, you need to be specific in the way you address them. Therefore, do not use general phrases like, “people are losing money because they don’t monetize their websites.” Instead, use something like, “last year x amount of people lost $xxx. Don’t be among them, our product could save you $xxx per year.”
  • Include testimonials. It is not enough to just tell everyone why your product is the best. You should strengthen your unique selling proposition if you have existing customers back your claims.
  • Branding. One way to strengthen your unique sales message is with branding. Make sure to use a webinar platform that allows for branding in the interface, such as ClickWebinar, as not all of them do. Remember that yours may not be the only webinar the audience attends, and your brand trademarks and logos make you stand out.


In conclusion

There is no doubt that webinars are a fantastic marketing tool. They can help you reach a wider audience, build relationships, and ultimately increase sales.

However, for your webinar to stand out it should reflect your unique selling proposition. Keep the presentation simple. Talk about facts and specifics and back these up with testimonials.

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Posted by Agnes Jozwiak

Agnes is the Brand & Communication Director at ClickMeeting.

Time to move your events online. Do it with ClickMeeting


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